Cristiano Ronaldo Named Global Ambassador For Upcoming 2025 Esports World Cup
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The Esports World Cup 2025 will feature 2,000 players from over 100 countries, competing for a $70+ million prize pool.
The Esports World Cup Foundation (EWCF) today announced that Portuguese superstar Cristiano Ronaldo has been appointed as the Global Ambassador of the Esports World Cup 2025 (EWC).
The 2025 edition of the Esports World Cup is set to take place in Riyadh, Saudi Arabia, from July 8 to 21.
'Sport is always evolving – and esports is one more frontier," said Ronaldo in a statement from EWC.
'The commitment, drive, talent, and intensity I have been able to see in esports athletes is no different from what I've experienced on the pitch. I'm proud to stand alongside these competitors and be part of a global event that's inspiring a new generation."
'I'm proud to join the Esports World Cup as Global Ambassador – standing with esports athletes who rise above and inspire the next generation," Ronaldo wrote on X.
I'm proud to join the Esports World Cup as Global Ambassador – standing with esports athletes who rise above and inspire the next generation. @EWC_EN #AD pic.twitter.com/o1BIcuWtoh — Cristiano Ronaldo (@Cristiano) June 13, 2025
'Cristiano Ronaldo connects generations — from lifelong football fans to today's emerging competitors," said Ralf Reichert, CEO of the Esports World Cup Foundation.
'We're humbled to have the greatest of all time stand with us in this moment for esports."
Ronaldo has already played a formative role in the evolution of the Esports World Cup. He participated in the global announcement of the creation of EWC in 2023 and attended last summer's Closing Ceremony in Riyadh, where he celebrated Team Falcons' historic Club Championship win.
As Global Ambassador, Ronaldo will headline the tournament's global campaign leading up to and throughout the seven-week competition and festival in Riyadh.
He also stars as a playable character in FATAL FURY: City of the Wolves, one of the 25 tournament titles in this year's Esports World Cup games lineup.
The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
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