Sebastian Thomas: A Visionary Leader Reimagining Hospitality at InterContinental Muscat
German by nationality and worldly in outlook, Sebastian is no stranger to luxury hospitality. His career has taken him from Europe to the Middle East and Asia, where he held key leadership roles with iconic brands like InterContinental and Kempinski. He has successfully led pre-openings, task forces, and launched innovative concepts such as Catering's Best by InterContinental in Egypt. Today, he brings that same spirit of innovation and excellence to Oman's capital.
'InterContinental Muscat isn't just a hotel—it's a legacy. We honor that heritage while shaping a future that's bold, sustainable, and full of heart,' Sebastian shares with a warm smile.
Global Strategy, Local Spirit
In collaboration with the hotel's owning company, OMRAN Group, and Dhiaffa, Sebastian is guiding a marketing strategy that connects Muscat with the world. From tourism board partnerships to roadshows across Europe and Asia, the goal is clear: to showcase not only the hotel's timeless charm but also Oman's unique cultural richness. Regular familiarization trips hosted for international travel experts help create ambassadors for the destination—people who've experienced the magic and are now ready to share it.
Rejuvenation from Within
Sebastian believes that great guest experiences begin behind the scenes. Under his leadership, the hotel has already upgraded several back-of-house areas to improve operational flow and staff comfort. But his vision extends much further:
Plans are underway to revitalize leisure areas, introduce new dining concepts blending Omani and international flavors, and create immersive cultural experiences for guests.
'Our aim is to offer something that feels both new and nostalgic—a seamless mix of tradition and innovation,' he explains.
A Changing World, A Resilient Sector
Like all hospitality leaders today, Sebastian faces his share of challenges. Sustainability tops the agenda, driven by rising guest expectations and global environmental concerns. The hotel proudly aligns with IHG's Journey to Tomorrow initiative, committing to reducing emissions, lowering waste, and investing in the community.
But the landscape is not without its uncertainties. Geopolitical shifts in the region and global supply chain pressures continue to influence travel trends.
'Despite these external challenges, Oman remains a destination of trust, safety, and beauty—and we're here to ensure every guest feels that,' he affirms.
There's also the fast-moving world of technology to consider. AI-powered booking systems, smart service tools, and digital personalization are now essential to meeting modern guest expectations.
'The hospitality industry is evolving rapidly. Embracing technology without losing the human touch—that's the real art,' says Sebastian.
Rooted in Community, Inspired by Oman
Beyond business strategy, Sebastian strongly believes in purpose. The hotel continues to support local communities by partnering with hospitality colleges, offering internships, training, and mentorship through the IHG Academy—nurturing Oman's future talent. It also supports local artisans and SMEs, celebrates cultural heritage through curated guest experiences, and regularly hosts high-profile international events that showcase Muscat to the world.
The hotel recently honored two of its long-serving colleagues—each with over 30 years of service—highlighting its deep connection with the community and its unwavering culture of loyalty and respect.
Aligned with Oman Vision 2040, Sebastian sees InterContinental Muscat not just as a hotel but as a vital partner in the country's tourism growth.
'We're here to make sure that as Oman rises on the global tourism map, the local community rises with it,' he concludes.
From his thoughtful leadership to his long-term vision, Sebastian Thomas brings not only decades of experience but also a genuine belief in people, place, and purpose.
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