Tourisme Montréal Launches Summer Season with a Focus on Stability and Confidence Français
"This stability in Montréal means that the city continues to attract visitors thanks to its cultural vibrancy, gastronomy, international connectivity, and ability to reinvent itself. We remain consistent in our foreign investment strategy — an approach that's proving successful and strengthening our global position. This summer promises to be true to Montréal's DNA: inclusive, creative, and deeply human," said Yves Lalumière, President and CEO of Tourisme Montréal.
An Increasingly Connected Destination
In total, 156 destinations in nearly 50 countries are now directly accessible from Montréal, with new routes added to Naples, Valencia, Edinburgh, Cincinnati, and Bermuda. The French market continues to stand out, with increased air seat capacity — up 23% for Nantes and 3% for Bordeaux.
A Vibrant Event Lineup
Montréal's summer will be energized by a series of major festivals and conventions, boosting both tourism traffic and urban life. Hotel occupancy between June 1 and September 30 is forecasted at 80%, with peaks reaching 85% during key events such as the Formula 1 Grand Prix.
Not-to-Miss Highlights
This summer, Montréal is also innovating with new activities and entertainment experiences:
Montréal's culinary excellence recognized with the arrival of the Michelin Guide
Bungee Montréal, Canada's highest bungee jump, at the Quai des Convoyeurs
LUZIA by Cirque du Soleil, performed at the Old Port
F1 Academy, an all-female motorsport competition held during the Grand Prix
Major shows at the Bell Centre: Shakira, Katy Perry, Linkin Park, among others
An Invitation to Unleash Your Inner Fun
Through its summer promotional campaign, Tourisme Montréal encourages both visitors and locals to "unleash their inner fun." Whether through music, flavors, discoveries, or emotions, Montréal offers a spontaneous connection to joy and a true zest for life.
Additionally, the organization has launched an initiative in the northeastern United States highlighting a major advantage: the value of the U.S. dollar in Montréal. Stretch your dollar further in Montréal conveys the idea of amplified value through playful visuals — like an oversized bagel or ice cream cone.
About Tourisme Montréal
Tourisme Montréal is a 100-year-old private, non-profit organization that works to position Montréal as an international-calibre leisure and business travel destination. To this end, the organization is piloting innovative hospitality strategies with a two-fold objective: ensuring that visitors enjoy a memorable experience and maximizing tourism economic spin-offs in a sustainable way with long-term impacts for the city. Uniting more than 1,000 businesses and organizations working directly or indirectly in tourism, Tourisme Montréal plays a leading role in the management and development of Montréal's tourism business, and makes recommendations on issues surrounding the city's economic, urban and cultural development. For more information, go to www.mtl.org.
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La Ville de Montréal is proud to support the 19th edition of the Festival and to reaffirm that it is, and will remain, a space of inclusion, equality, and acceptance for all people. I invite the public to join the festivities in large numbers to amplify the voices that lift us, to celebrate love and freedom, and to fly high the flag for Pride," declared Montreal Mayor Valérie Plante. A program for everyone Explore the expansive and inclusive Fierté Montréal Festival 2025 programming on our website, and come out to meet 2SLGBTQIA+ communities where their pride is at. Never Without Our Partners Fierté Montréal thanks its loyal partners, as well as those who have recently joined us, without whom it would be impossible to continue the fight for full recognition of the rights of 2SLGBTQIA+ communities: TD Bank Group, supporter since 2008, Loto-Québec, the Ville de Montréal, the Gouvernement of Québec, the Gouvernement of Canada, Tourisme Montréal, the Conseil des Arts de Montréal, Cabenuva, Rogers, Trojan, the SAQ, Air Canada, Bubly, Radio-Canada, stm, Merck, Loblaws, sans nom, Bud Light, Hydro-Québec, Dovato, Apretude, Fugues, MTL Dans la poche, Cogeco, La Presse, IN Magazine, CTV, Publicité Sauvage, Virgin Radio, Énergie, Rouge, Cult, Le Devoir, GoMag, Petit Futé, Québec Le Mag, Gay City News, Culture Cible, Neo, the SDC Village Montréal, the Société de développement et de mise en valeur du Parc olympique, the Quartier des Spectacles Partnership, PME MTL Centre-Ville, the European Union through its delegation based in Canada, the Regroupement des évènements majeurs internationaux and Fierté Canada Pride. About Fierté Montréal Since 2007, Fierté Montréal has been amplifying the voices of the 2SLGBTQIA+ communities to ensure their social representation and inclusion, and to defend their rights. As vectors of social change, our festival, community initiatives and artistic/cultural projects celebrate the creativity and resilience of our communities. By listening to and collaborating with 2SLGBTQIA+ communities, we call attention to their struggles and realities on the level of both the general public and institutions. Fierté Montréal is based in Tio'tia:ke, on the unceded territory of the Kanien'kehá:ka Nation. We recognize them as the custodians of the lands and waters on which we gather. Tio'tia:ke is historically known as a gathering place for many First Nations, and today, a diverse Indigenous population, as well as other peoples, reside here. It is with respect for connections to the past, present, and future that we recognize the ongoing relationships between Indigenous Peoples and the Montréal community at large.
