
China's new trade offer looks generous. But SA must learn from the past
South Africa's agricultural export focus means the country must always keep an open eye for any potential new market expansion. One country that has consistently been on our radar is China. The country's dominance in global agricultural imports, stable economy, large population, and current low penetration by South Africa's agriculture make it an ideal area for expansion.
However, the nonexistence of a preferential trade agreement in agricultural products has disadvantaged South Africa relative to its competitors, such as Australia, Peru, and Chile, among others, which access the Chinese market at a tariff-free rate or with low tariffs.
It is against this backdrop that we found the official announcement by the Chinese authorities that they would consider lowering import tariffs for various goods from African countries encouraging.
While no official details have been released yet, we view the message as consistent with what the official representatives of the People's Republic of China have been communicating, particularly regarding agriculture. For example, in April, Wu Peng, current Chinese Ambassador to South Africa, stated that '…China and South Africa need to strengthen our bilateral trade and economic cooperation. Chinese government welcomes more South African agricultural and industrial products to enter the huge Chinese market.'
China's signalling the willingness to absorb more South African agricultural products is only the first step in what will likely be a long journey, as trade matters generally take time. Ideally, the following steps should be a clear and pragmatic plan for reducing import tariffs and removing phytosanitary barriers that certain agricultural products continue to encounter in the Chinese market. Indeed, the work must be led by South Africa's Department of Trade, Industry, and Competition, as well as the Department of Agriculture, and at specific points, also the Department of International Relations and Cooperation. This will help ensure that China proceeds beyond statements to actual business collaboration.
South Africa remains a small share in the Chinese list of agricultural suppliers, at about 0.4%. However, this current access in China is vital for the wool and red meat industry. China accounts for roughly 70% of South Africa's wool exports. There is a progressive increase in red meat exports, even though animal diseases currently cause glitches. The focus should be on expanding this access by lowering duties and other non-tariff barriers to encourage more fruit, grain, and other product exports to China.
Still, it is essential to emphasise that the focus on China is not at the expense of existing agricultural export markets and relationships. Instead, China offers an opportunity to continue with export diversification. As we stated recently, the Trade Map data show that China is among the world's leading agricultural importers, accounting for 9% of global agricultural imports in 2024 (before 2024, China had been a leading importer for many years).
The US was the world's leading agricultural importer in the same year, accounting for 10% of global imports. Germany accounted for 7%, followed by the UK (4%), the Netherlands (4%), France (4%), Italy (3%), Japan (3%), Belgium (3%) and Canada (2%). It is this diversity of agricultural demand in global markets that convinces us that South Africa's agricultural trade interests cannot be limited to one country but should be spread across all major agricultural importers.
Importantly, the approach of promoting diversity and maintaining access to various regions has been a key component of South Africa's agricultural trade policy since the dawn of democracy. For example, in 2024, South Africa exported a record $13.7 billion of agricultural products, up 3% from the previous year. These exports were spread across the diverse regions.
The African continent accounted for the lion's share of South Africa's agricultural exports, with a 44% share of the total value.
As a collective, Asia and the Middle East were the second-largest agricultural markets, accounting for 21% of the share of overall farm exports. The EU was South Africa's third-largest agricultural market, accounting for a 19% share of the market. The Americas region accounted for 6% of South Africa's agricultural exports in 2024. The rest of the world, including the United Kingdom, accounted for 10% of the exports.
In a nutshell, China's signalling the willingness to lower import tariffs is a welcome development. However, it will only become more substantial once more information becomes available. From a South African side, the relevant government departments should consider, through the local Embassy, sending an enquiry about unlocking this process.
Ultimately, China is one of the focus areas in South Africa's long-term agricultural export diversification strategy, and any opportunity to further this plan should be pursued vigorously.
Importantly, while China's offer looks generous, a country like South Africa needs to draw appropriate lessons from experience.
Unilateral duty-free, quota-free market access is a double-edged sword: in the short to medium term, they can help a country increase the share of its exports in a significant market, but since these are not anchored in reciprocity, the largesse can disappear if there are frictions between the two parties, for example, over geopolitics.
In short, non-reciprocal arrangements can lead to dependence and can easily be exploited by the benefactor as a means of political leverage to achieve strategic ends.
While South Africa—and indeed African countries—should take advantage of this opportunity, we must aim to conclude a bilateral trade agreement with China that guarantees predictability and certainty and is durable.
Wandile Sihlobo is chief economist of the Agricultural Business Chamber of South Africa (Agbiz).
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The Wall Street Journal has a big report out today with some more details of those plans — and details on how delicate negotiations are on even thinner ice, as President Trump keeps wanting more. The report said the EU got a "surprise" when US officials said Trump would want a higher baseline tariff in any deal, likely north of 15%, after months of talks around a 10% baseline. That apparently prompted Germany, Europe's largest economy, to swing to more of an alignment with France, which has been pushing a harder line throughout the negotiations. 'All options are on the table,' a German official said. The official said there was still time to negotiate a deal but added, 'If they want war, they will get war.' More from the report: Read more here. We detailed earlier (keep scrolling) how the EU is readying its plans for retaliation in case a trade deal with the US fails. The Wall Street Journal has a big report out today with some more details of those plans — and details on how delicate negotiations are on even thinner ice, as President Trump keeps wanting more. The report said the EU got a "surprise" when US officials said Trump would want a higher baseline tariff in any deal, likely north of 15%, after months of talks around a 10% baseline. That apparently prompted Germany, Europe's largest economy, to swing to more of an alignment with France, which has been pushing a harder line throughout the negotiations. 'All options are on the table,' a German official said. The official said there was still time to negotiate a deal but added, 'If they want war, they will get war.' More from the report: Read more here. Stellantis warns of $2.7B loss as tariffs bite Big Three automaker Stellantis (STLA) warned on Monday that it expects a 2.3 billion euro ($2.7 billion) net loss for the first half of 2025, hit by restructuring costs, ebbing sales, and an initial hit from US tariffs. The Chrysler maker's US-listed shares slipped nearly 2% in premarket, mirroring a drop in its stock in Milan. Reuters reports: Read more here. Big Three automaker Stellantis (STLA) warned on Monday that it expects a 2.3 billion euro ($2.7 billion) net loss for the first half of 2025, hit by restructuring costs, ebbing sales, and an initial hit from US tariffs. The Chrysler maker's US-listed shares slipped nearly 2% in premarket, mirroring a drop in its stock in Milan. Reuters reports: Read more here. EU to prepare its retaliation plan as US hardens its stance on trade talks EU negotiators are scrambling to make a trade agreement with the US as the Aug. 1 tariff deadline closes in. But they are also stepping up preparations to strike back if the two sides fail to secure a deal. Bloomberg reports: Read more here. EU negotiators are scrambling to make a trade agreement with the US as the Aug. 1 tariff deadline closes in. But they are also stepping up preparations to strike back if the two sides fail to secure a deal. Bloomberg reports: Read more here. Lutnick 'confident' US will get tariffs deal done with EU before Aug. 1 deadline WASHINGTON (Reuters) -U.S. Commerce Secretary Howard Lutnick said on Sunday he was confident the United States can secure a trade deal with the European Union, but August 1 is a hard deadline for tariffs to kick in. Lutnick said he had just gotten off the phone with European trade negotiators and there was "plenty of room" for agreement. "These are the two biggest trading partners in the world, talking to each other. We'll get a deal done. I am confident we'll get a deal done," Lutnick said in an interview with CBS' "Face the Nation." President Donald Trump threatened on July 12 to impose a 30% tariff on imports from Mexico and the European Union starting on August 1, after weeks of negotiations with the major U.S. trading partners failed to reach a comprehensive trade deal. Lutnick said that was a hard deadline. "Nothing stops countries from talking to us after August 1, but they're going to start paying the tariffs on August 1," he said on CBS. Read more here WASHINGTON (Reuters) -U.S. Commerce Secretary Howard Lutnick said on Sunday he was confident the United States can secure a trade deal with the European Union, but August 1 is a hard deadline for tariffs to kick in. Lutnick said he had just gotten off the phone with European trade negotiators and there was "plenty of room" for agreement. "These are the two biggest trading partners in the world, talking to each other. We'll get a deal done. I am confident we'll get a deal done," Lutnick said in an interview with CBS' "Face the Nation." President Donald Trump threatened on July 12 to impose a 30% tariff on imports from Mexico and the European Union starting on August 1, after weeks of negotiations with the major U.S. trading partners failed to reach a comprehensive trade deal. Lutnick said that was a hard deadline. "Nothing stops countries from talking to us after August 1, but they're going to start paying the tariffs on August 1," he said on CBS. Read more here Trump's tariffs are already shaping the holiday shopping season NEW YORK (AP) — With summer in full swing in the United States, retail executives are sweating a different season. It's less than 22 weeks before Christmas, a time when businesses that make and sell consumer goods usually nail down their holiday orders and prices. But President Donald Trump's vacillating trade policies have complicated those end-of-year plans. Balsam Hill, which sells artificial trees and other decorations online, expects to publish fewer and thinner holiday catalogs because the featured products keep changing with the tariff rates the president sets, postpones and revises. 'The uncertainty has led us to spend all our time trying to rejigger what we're ordering, where we're bringing it in, when it's going to get here,' Mac Harman, CEO of Balsam Hill parent company Balsam Brands, said. 'We don't know which items we're going to have to put in the catalog or not." Months of confusion over which foreign countries' goods may become more expensive to import has left a question mark over the holiday shopping season. U.S. retailers often begin planning for the winter holidays in January and typically finalize the bulk of their orders by the end of June. The seesawing tariffs already have factored into their calculations. Read more here NEW YORK (AP) — With summer in full swing in the United States, retail executives are sweating a different season. It's less than 22 weeks before Christmas, a time when businesses that make and sell consumer goods usually nail down their holiday orders and prices. But President Donald Trump's vacillating trade policies have complicated those end-of-year plans. Balsam Hill, which sells artificial trees and other decorations online, expects to publish fewer and thinner holiday catalogs because the featured products keep changing with the tariff rates the president sets, postpones and revises. 'The uncertainty has led us to spend all our time trying to rejigger what we're ordering, where we're bringing it in, when it's going to get here,' Mac Harman, CEO of Balsam Hill parent company Balsam Brands, said. 'We don't know which items we're going to have to put in the catalog or not." Months of confusion over which foreign countries' goods may become more expensive to import has left a question mark over the holiday shopping season. U.S. retailers often begin planning for the winter holidays in January and typically finalize the bulk of their orders by the end of June. The seesawing tariffs already have factored into their calculations. Read more here Hawaii coffee growers say Trump tariffs may curb demand (Bloomberg) — Hawaiian coffee farmers have a message for President Donald Trump: Steep tariffs on major exporters such as Brazil will end up hurting them, too. Hawaii at first glance might seem the obvious beneficiary of tariffs on coffee. It is the only state in the country where the tropical goods grow, with the vast majority of java imbibed by Americans imported from South America and Vietnam. Higher priced foreign imports should, in theory, make the island state's products comparatively more affordable. But growers say the opposite is true: rising prices across the board will hit consumers already struggling with inflation, curbing demand on everything from popular everyday roasts available at grocery stores to luxury Kona beans. While the discourse around trade and Trump's 'Buy American' mantra could draw attention to Hawaiian goods, the upshot for the state's farmers is that 'tariffs will probably will hurt us as much as it would hurt the mainland roasters,' said Suzanne Shriner, the vice president of the Kona Coffee Farmers Association and the president of Lions Gate Farms. Read more here (Bloomberg) — Hawaiian coffee farmers have a message for President Donald Trump: Steep tariffs on major exporters such as Brazil will end up hurting them, too. Hawaii at first glance might seem the obvious beneficiary of tariffs on coffee. It is the only state in the country where the tropical goods grow, with the vast majority of java imbibed by Americans imported from South America and Vietnam. Higher priced foreign imports should, in theory, make the island state's products comparatively more affordable. But growers say the opposite is true: rising prices across the board will hit consumers already struggling with inflation, curbing demand on everything from popular everyday roasts available at grocery stores to luxury Kona beans. While the discourse around trade and Trump's 'Buy American' mantra could draw attention to Hawaiian goods, the upshot for the state's farmers is that 'tariffs will probably will hurt us as much as it would hurt the mainland roasters,' said Suzanne Shriner, the vice president of the Kona Coffee Farmers Association and the president of Lions Gate Farms. Read more here


Gizmodo
20 minutes ago
- Gizmodo
Tesla Is the Least Trusted EV in the U.S., Survey Finds
Tesla's reputation is in a crash it can't control, much like the people who are behind the wheel when the car's self-driving features fail to stop. In the latest Electric Vehicle Intelligence Report, Tesla saw its perception erode among consumers, leading to the company scoring the lowest trust score among all major EV makers. According to the survey, just 26% of participants have a somewhat or very positive view of Tesla—significantly outweighed by the 39% plurality who have a somewhat or very negative view of the company. That leaves Tesla underwater on perception, scoring -13 in net positive view. To give you an idea of just how quickly the company is tanking its reputation, the same report found in April that Tesla had a net positive perception of -7, so that has nearly doubled in just a couple of months. The situation actually gets worse when the report considers the 'intensity score,' which compares the number of people who feel strongly in either direction. There, Tesla sinks further to a score of -16. Basically, of the people who have strong views about Tesla, the hate greatly outweighs the love. On trust, the water keeps on rising over Tesla's head. While 40% of survey participants said they somewhat trust or trust the brand a lot, 48% fell on the opposite side of the spectrum, either somewhat distrusting or distrusting the company a lot. That gives Tesla a net trust score of -8, by far the worst of any major EV company. In fact, the only other company to finish with a negative trust score is Vinfast, a Vietnamese automaker that couldn't find its footing in the American market. Just as with perception, Tesla's trust issues get worse when zooming in on the people with the strongest opinions. Tesla's trust rating drops to -19 when comparing those who trust Tesla a lot versus those who distrust the company a lot. Tesla's problems run deep, too. The company has a knack for capturing headlines—in part thanks to the media magnet that is CEO Elon Musk—but that really works against you when your vehicles are involved in high-profile accidents or embarrassing failures, like the Tesla Robotaxi launch in Austin, Texas. To that end, Tesla now has the lowest perceived safety rating of any major EV, per the report, with 55% of people viewing the company's cars as safe. A big driver of the low safety score is Tesla's self-driving functionality, which simply does not have many fans among those who prefer not to be involved in fiery crashes. The report found that 53% of respondents believe robotaxis should be outlawed, and 55% believe Tesla's Full Self-Driving technology should be illegal. All of that seems to fall in line with the fact that Tesla sales have been dropping precipitously over the last several months, even as Musk claims he's back to focusing on the company (when forming a new political party doesn't steal away his attention). But aside from all that, everything is going great!