Mirage Digital & Team Liquid Join Forces On 24/7 Esports FAST Channel
Launching on July 22 across leading OTT platforms including Roku, the initiative will focus on Team Liquid's upcoming 'Race to World First' World of Warcraft event, which is set to debut late August exclusively on Roku.
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For the first time, fans will have continuous access to championship eSports coverage outside traditional platforms like Twitch, including in-depth tournament broadcasts, exclusive behind-the-scenes content, daily highlights, and real-time strategy insights.
With over 35 million social media followers across platforms, more than 100 championship titles and more than 120 players and content creators worldwide, Team Liquid is one of the biggest eSports teams in the world.
Mirage has created a new content monetization model for creators and enterprising entities, unlocking previously untapped non-traditional revenue streams.
'This launch marks a huge moment not just for Team Liquid, but for the future of all eSports and creator content' said Griffin Haddrill, Founder of Mirage Digital.
'We're unlocking a format that merges always-on content with world-class competitive play, giving fans a reason to tune in every hour of every day. This is a monumental moment for both television networks and eSports to recognize the boundaries they are breaking in both parallels. '
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Team Liquid will bring its world-renowned Race to World First event to new audiences with a livestream on The Roku Channel in late August.
Race to World First draws millions of global viewers eager to watch elite teams battle for supremacy in World of Warcraft, one of the world's most popular massively multiplayer online role-playing (MMORPG) games.
'This collaboration is the result of our mission to re-imagine where and how gaming and creator content lives,' said Robin Bigge, Co-CEO of Mirage Digital.
'All parties saw an opportunity to take one of the most anticipated eSports events of the year and expand its reach to new audiences through OTT and FAST distribution. This is about creating long-term value for teams, fans, and platforms alike—and Race to World First is just the beginning.'
Claire Hungate, President & COO of Team Liquid, described the initiative as 'an historic evolution' for the way eSports are broadcast.
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'We've built a legacy on competitive excellence, and this partnership lets us showcase the heart, hustle, and humanity of our players in a way we've never done before—24/7, across every screen,' she said.
This moment also marks the first time Team Liquid has programmed content specifically for a FAST Channel, a move that speaks to the maturation and crossover appeal of eSports for general audiences.
'This moment represents a turning point in how competitive gaming is consumed,' said John Littell, CEO of Mirage Digital. 'We're not just broadcasting a tournament – we're building a 24/7 experience that blends storytelling, access, and gameplay into one seamless format. Partnering with Team Liquid allows us to push the industry forward and set a new standard for how eSports lives across platforms.'
Team Liquid is a global eSports powerhouse founded in 2000, now operating in over 15 titles, including League of Legends, Counter‑Strike 2, Dota 2, VALORANT, Rainbow Six. It is headquartered in Utrecht with major training facilities in the U.S. and Brazil.
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