LookFantastic hosts Sol de Janeiro London pop-up

Fashion Network

5 days ago

Digital beauty retailer LookFantastic likes its pop-up durations short and sweet. The THG-owned brand is partnering with Sol de Janeiro to bring a one-day-only temporary store to Potters Field Park, southeast London, on Saturday 26 July.
The activation 'will blend fragrance and flavour' to celebrate the launch of the LookFantastic's exclusive Sol de Janeiro Cheirosa 39 Perfume Mist.
'The multi-sensory experience brings together scent and taste to add personalisation to each fragrance choice', it said.
At the heart of the activation is an açaí bowl station, where the first 500 guests can customise their bowl with toppings inspired by Sol de Janeiro's fragrances Cheirosas 39, 48, 62 and 68, 'selected to reflect the personality of the different fragrances'.
'Casa Cheirosa brings the concept of scent layering to life in an exciting, interactive way and celebrates beauty from the inside out', it added. An extra surprise will see guests who find a gold star on their açaí bowl tub can claim an exclusive 90ml Cheirosa 39 Fragrance Mist.
LookFantastic managing director Keely Gough added: 'This activation creates an experience that goes beyond the product and will allow guests to immerse themselves in the brand. Partnering with Sol de Janeiro on Casa Cheirosa is the perfect way to showcase [an] exclusive and exciting fragrance launch.'
The latest pop-up promotion follows a similar one-day event with Korean beauty brand Laneige to promote its Water Bank brand in Manchester at the start of July.