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NSW government forced to correct marketing strategy after falsely claiming it built '3D printed' social housing unit in three days instead of 20 week reality

NSW government forced to correct marketing strategy after falsely claiming it built '3D printed' social housing unit in three days instead of 20 week reality

Sky News AU16-07-2025
Social media users have erupted after the NSW government falsely stated it had built a 3D-printed social housing block in Dubbo in three days - as opposed to the actual timeline of 20 weeks.
The NSW government, in partnership with Aboriginal Sustainable Homes, Contour3D and the NSW Aboriginal Housing Office, announced it had completed the state's first ever 3D-printed social housing project in Dubbo.
The government said the construction of the dwelling was a significant "milestone", with the two-bedroom home set to house Indigenous social housing tenants.
As the nation grapples with a debilitating housing crisis, the new sensation of 3D-printed homes have swept the country by storm – with governments and manufacturers touting the technology as a cheaper, quicker and more sustainable option.
Yet the 'first of its kind' feat was overshadowed when the NSW government inaccurately stated in a Facebook post that the development was completed in three days as opposed to 20 weeks.
The original post read: "NSW's first 3D printed social home is here!
"It was built in just 3 days, uses less materials than traditional builds, and could help more people get into homes faster and more affordably."
However the post was subsequently corrected to reflect a 20 week build time.
The post's comment section lashed the state government for the misleading error, with one user questioning 'how did this go from '3 days' to '20 weeks?''
Other users expressed their disappointment, with one stating 'So, 1 down, how many more to go?' and another said '20 weeks is not that different to a regular build of this size."
The government was quick to jump on the bungle, responding to almost every comment while explaining there was 'an error in our first caption."
It added that the caption had since been 'updated.'
Emails seen by SkyNews.com.au claim that the original post, drafted by a Social Media Advisor for NSW Government, was approved by Homes NSW director Adam Thompson.
However, the concept of a 3D printed home, which the state government said would serve as a major solution in tackling the national housing crisis, incited the wrath of users who were unconvinced if the house was safe to live in.
'I do hope the dividing wall is sound & fire proof' one person wrote, with another jibing 'what about when the big bad wolf huff and puffs?'
The house was created using approximately 70 tonnes of Contourcrete, a specially developed 3D printable concrete mix and was printed in 16 days.
The home was also delivered in less than half the usual 40-week timeline.
However, the government's assertions of budget savings have come under fire, with critics arguing that $814,000 was a steep figure in a highly scrutinised space such as social housing.
CoreLogic data showed that numerous regional homes in NSW were built for similar prices or slightly less as commentors stated two homes felt like a measley return for the hefty investment.
The alleged savings are also based on internal or project-linked estimates as there is no comprehensive Australian study to verify the cost advantages of 3D printing at scale.
Research from several Australian academic institutions including Charles Darwin University and Monash University have warned that 3D printing could also reduce onsite labour demand, particularly in regional areas whose local economies are reliant on traditional construction trades.
The NSW government has a target of delivering 377,000 new homes by 2029 through the National Housing accord which experts have warned is unachievable.
New figures from the Institute of Public Affairs revealed the Albanese government had failed to meet a single target in the first year of its flagship National Housing Accord, falling more than 55,000 homes short of its annual goal.
NSW Minister for Housing and Homelessness Rose Jackson said the Dubbo pilot was a 'game-changer' and that the feat was 'just the beginning.'
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Councils accuse territory government of overt racism
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The Advertiser

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Councils accuse territory government of overt racism

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North Australian Aboriginal Justice Agency acting CEO Anthony Beven said the Commonwealth should put conditions on the table to say "we shouldn't be locking young kids up". NT Attorney-General Marie-Clare Boothby said Mr Beven's funding suspension demand was "utterly absurd". A territory government has been accused of overt racism and promoting policies that harm Indigenous people. Aboriginal land councils have taken aim at the Northern Territory government, saying it has failed to work with them to reduce crime and boost economic development. But NT Aboriginal Affairs Minister Steve Edgington has refuted the claims, saying the government was working towards empowering Indigenous communities. After a two-day meeting in Darwin, the four NT land councils have urged the Country Liberal Party government to stop ignoring them and come to the table to address key issues. 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Mr Ryan said the law and order funding would be better spent on providing programs to keep Aboriginal youths out of jail. He said the land councils were also united in wanting to work with the NT police commissioner to address racism within the force. Central Land Council deputy chair Barbara Shaw said racism against Aboriginal people began when the ships arrived in 1788 "but we're still standing here today". "If the government would only listen to us and work with us in genuine partnership in tackling crime in the Northern Territory, we wouldn't be stacking and racking in our prisons," she said. Ms Shaw said the government should listen to the elders to take children back onto Country to be with family and keep them out of jail. Mr Edgington said the government was working with the four land councils and other Indigenous bodies on Closing the Gap initiatives. "We are also working in partnership with Aboriginal people to empower communities that want a greater say," he said. Mr Edgington said the NT and federal governments were making major investments in remote communities including building new homes and boosting health and other critical services. However, an Aboriginal justice agency has called for federal funding for remote policing and other justice operations to be suspended until the NT government changes its hardline approach to crime. North Australian Aboriginal Justice Agency acting CEO Anthony Beven said the Commonwealth should put conditions on the table to say "we shouldn't be locking young kids up". NT Attorney-General Marie-Clare Boothby said Mr Beven's funding suspension demand was "utterly absurd". A territory government has been accused of overt racism and promoting policies that harm Indigenous people. Aboriginal land councils have taken aim at the Northern Territory government, saying it has failed to work with them to reduce crime and boost economic development. 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Since coming to power on an anti-crime platform in 2024, the government has toughened bail laws and provided hundreds of new prison beds as more Aboriginal youths are locked up. It has also lowered the age of criminal responsibility from 12 to 10 years. Mr Ryan said the law and order funding would be better spent on providing programs to keep Aboriginal youths out of jail. He said the land councils were also united in wanting to work with the NT police commissioner to address racism within the force. Central Land Council deputy chair Barbara Shaw said racism against Aboriginal people began when the ships arrived in 1788 "but we're still standing here today". "If the government would only listen to us and work with us in genuine partnership in tackling crime in the Northern Territory, we wouldn't be stacking and racking in our prisons," she said. Ms Shaw said the government should listen to the elders to take children back onto Country to be with family and keep them out of jail. Mr Edgington said the government was working with the four land councils and other Indigenous bodies on Closing the Gap initiatives. "We are also working in partnership with Aboriginal people to empower communities that want a greater say," he said. Mr Edgington said the NT and federal governments were making major investments in remote communities including building new homes and boosting health and other critical services. However, an Aboriginal justice agency has called for federal funding for remote policing and other justice operations to be suspended until the NT government changes its hardline approach to crime. North Australian Aboriginal Justice Agency acting CEO Anthony Beven said the Commonwealth should put conditions on the table to say "we shouldn't be locking young kids up". NT Attorney-General Marie-Clare Boothby said Mr Beven's funding suspension demand was "utterly absurd". A territory government has been accused of overt racism and promoting policies that harm Indigenous people. Aboriginal land councils have taken aim at the Northern Territory government, saying it has failed to work with them to reduce crime and boost economic development. But NT Aboriginal Affairs Minister Steve Edgington has refuted the claims, saying the government was working towards empowering Indigenous communities. After a two-day meeting in Darwin, the four NT land councils have urged the Country Liberal Party government to stop ignoring them and come to the table to address key issues. They include growing Indigenous incarceration rates and improved economic opportunities to benefit Aboriginal communities. Northern Land Council chair Matthew Ryan told reporters outside the NT parliament on Thursday there was overt racism in government policies. "Let me be very honest - there is, no buts about it," he said. "Unfortunately, it's still happening. We want to eliminate that, we want a genuine partnership ... at the moment there's none." He said Aboriginal people wanted to be part of the territory's economic development but it was "appalling" government ministers were failing to work with or listen to the land councils to promote that. Since coming to power on an anti-crime platform in 2024, the government has toughened bail laws and provided hundreds of new prison beds as more Aboriginal youths are locked up. It has also lowered the age of criminal responsibility from 12 to 10 years. Mr Ryan said the law and order funding would be better spent on providing programs to keep Aboriginal youths out of jail. He said the land councils were also united in wanting to work with the NT police commissioner to address racism within the force. Central Land Council deputy chair Barbara Shaw said racism against Aboriginal people began when the ships arrived in 1788 "but we're still standing here today". "If the government would only listen to us and work with us in genuine partnership in tackling crime in the Northern Territory, we wouldn't be stacking and racking in our prisons," she said. Ms Shaw said the government should listen to the elders to take children back onto Country to be with family and keep them out of jail. Mr Edgington said the government was working with the four land councils and other Indigenous bodies on Closing the Gap initiatives. "We are also working in partnership with Aboriginal people to empower communities that want a greater say," he said. Mr Edgington said the NT and federal governments were making major investments in remote communities including building new homes and boosting health and other critical services. However, an Aboriginal justice agency has called for federal funding for remote policing and other justice operations to be suspended until the NT government changes its hardline approach to crime. North Australian Aboriginal Justice Agency acting CEO Anthony Beven said the Commonwealth should put conditions on the table to say "we shouldn't be locking young kids up". NT Attorney-General Marie-Clare Boothby said Mr Beven's funding suspension demand was "utterly absurd".

'I will not stand for that': Senator Michaelia Cash slams Penny Wong, claiming she ‘sought to dismiss' Jacinta Nampinipa Price
'I will not stand for that': Senator Michaelia Cash slams Penny Wong, claiming she ‘sought to dismiss' Jacinta Nampinipa Price

Sky News AU

time5 hours ago

  • Sky News AU

'I will not stand for that': Senator Michaelia Cash slams Penny Wong, claiming she ‘sought to dismiss' Jacinta Nampinipa Price

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Proof of life: tracking elusive Amazon group to save their land
Proof of life: tracking elusive Amazon group to save their land

News.com.au

time13 hours ago

  • News.com.au

Proof of life: tracking elusive Amazon group to save their land

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