How This Entrepreneur Is Disrupting Pet Health
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.
When Andrew Hamilton set out to launch Vetr.com, his vision went far beyond building a convenient online pharmacy. For Hamilton, a seasoned entrepreneur with a passion for improving access to veterinary care, it was personal. His own experiences navigating the complexities of pet health inspired him to create not just a platform — but also a solution.
The first solution came in the form of ToltraMax, an oral toltrazuril-based treatment developed by Hamilton and his team to address one of the most persistent yet overlooked challenges in animal health: coccidiosis.
Coccidiosis, caused by microscopic parasites called Eimeria, is a common intestinal issue that affects pets, livestock, and companion animals alike. For breeders, veterinarians, and everyday pet owners, managing outbreaks of this parasite can be costly, time-consuming, and stressful. Hamilton saw a clear need for a more practical, widely applicable treatment option — one that was effective, accessible, and simple to administer.
That's how ToltraMax was born.
Innovating Where It Matters Most
Unlike many entrepreneurs who focus solely on platform technology, Hamilton dove into product development. Together with his team, he formulated ToltraMax as a high-concentration (10%) toltrazuril oral solution designed for companion animal use — including dogs, cats, horses and other non foodchain animals.
The goal wasn't to compete with pharmaceutical giants on brand recognition. It was to create a tool that addressed real problems in the field, offering animal caretakers a reliable option to support intestinal health related to coccidia.
ToltraMax is currently available through Amazon.com, ebay.com, HorsePreRace.com, Vetr.com and toltrazuril.com, where it has found a strong foothold among pet and equine caretakers. However, its broader applications make it a natural fit for the direct-to-consumer model that Hamilton envisions for Vetr.com plugins and affilate programs.
Vetr.com: Building the Infrastructure for Accessible Care
Vetr.com, set to launch later this year, represents Hamilton's larger vision: an integrated platform where pet owners can access trusted medications, telehealth support, and educational resources in one place.
"We created ToltraMax because there was a treatment gap in the market," Hamilton explains. "But creating the product is only half the battle. The real challenge is making sure people can actually get it when they need it quickly."
That challenge is exactly what Vetr.com is working to address. With additional generic drug applications currently pending, Vetr.com is preparing to expand its offerings and close more of these critical gaps in animal healthcare.
Earlier this year, Hamilton secured $21 million in funding from Palehorse Capital to support Vetr.com's development and expansion. The investment reflects growing recognition of the need for affordable, accessible veterinary solutions — especially as pet ownership rises and traditional access points remain limited.
More Than a Product: A Founder's Mission
While ToltraMax serves as Vetr.com's flagship offering, Hamilton sees it as the first step in a much larger journey. By controlling both the product development and distribution channels, he aims to eliminate common barriers pet owners face, from high medication costs to lack of availability.
Vetr.com won't replace vet visits — a point Hamilton emphasizes often. Instead, it will work hand in hand with licensed veterinarians to provide a trusted pathway for pet owners to access products like ToltraMax, while encouraging responsible use through teleconsultations and professional guidance.
"Our focus is on supporting pet owners and veterinarians with better tools," Hamilton says. "ToltraMax reflects that philosophy — it's practical, effective, and designed with real-world challenges in mind."
What's Next
As the platform prepares for launch, Hamilton remains focused on scaling responsibly, ensuring that both the product and the platform maintain the high standards he set out to establish.
Hamilton's approach offers a compelling case study in vertical integration: identify a problem, create a solution, and build the infrastructure to deliver it. In a crowded digital health market, his model of product-plus-platform stands out.
For pet owners and veterinary professionals, it's a welcome sign of things to come.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Entrepreneur
an hour ago
- Entrepreneur
Learn How to Use ChatGPT to Automate Your Business
Streamline operations, boost productivity, and future-proof your skills with 25+ hours of hands-on training for just $19.97. Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Smart professionals aren't just learning to use AI — they're using it to take back their time. If your day is filled with repetitive tasks, disjointed workflows, or too many tools that don't talk to each other, this ChatGPT and Automation E-Degree could be the pivot point you need. Designed for entrepreneurs, freelancers, and business pros, this $19.97 course bundle covers more than 25 hours of hands-on training across 12 lectures. You'll go beyond the basics of ChatGPT and explore how more than 20 top AI tools can help you solve real-world challenges in business, marketing, and development. From building customized GPT workflows to automating routine processes and visualizing data in a more impactful way, the content is tailored to actual use cases, not just theory. You'll learn how to communicate better with AI tools, use automation to streamline your workload, and even discover how generative AI can help with creativity for your brand or product. Even better, this deal includes lifetime access. That means you can return to the material whenever you're ready to tackle a new project or apply what you've learned in a new context. Whether you're looking to sharpen your tech skills, improve productivity, or future-proof your career, this course helps you get there with tools and strategies you can implement right away. Grab the full ChatGPT and Automation E-Degree on sale for $19.97 and start building a smarter, faster business. StackSocial prices subject to change.
Entrepreneur
4 hours ago
- Entrepreneur
More Than 1,000 Business and Tech Courses Can Be Yours Forever for Just $20
Add coding, marketing, and finance skills to your title with this constantly updated course bundle. Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In the current business climate, adaptability can be considered currency. Whether you're a small-business owner trying to understand your next move, a founder moonlighting as your own IT team, or a manager building out a marketing department on a budget, one thing's clear: learning is no longer optional. It's your ongoing edge. That's what makes this limited-time deal on EDU Unlimited by StackSkills so exciting for professionals—it's just $19.97 for lifetime access to 1,000+ high-quality courses that cover everything from growth hacking and coding to graphic design and entrepreneurship. Let's put it in perspective. Hiring a consultant to help with your digital transformation? That could run you a few thousand. Want your team to take a one-day workshop on SEO? That's easily a few hundred bucks a head. But with this one-time purchase, you can get your team—or just yourself—access to a full library of continuously updated courses, taught by 350+ top-rated instructors. This isn't just for solopreneurs or tech founders either. StackSkills EDU Unlimited includes courses across a wide range of industries and skill levels—from finance and project management to app development and design (personal growth courses, too). So whether you're leveling up your own resume or training internal talent for bigger roles, it's a strategic investment with serious ROI. Plus, it's easy to access on any device, with features like progress tracking, quarterly Q&A webinars, and certifications that make it simple to stay accountable and goal-oriented. The business world doesn't wait—and neither should you. Get ahead, stay sharp, and save major money while doing it. Because smart leaders never stop learning. They just stop overpaying for it. Get lifetime access to all the courses in StackSkills while it's just $19.97 (reg. $600) for a limited time. EDU Unlimited by StackSkills: Lifetime Access See Deal StackSocial prices subject to change.
Forbes
5 hours ago
- Forbes
How Smart Entrepreneurs Use Content To Build A Powerful Digital Empire
Your goal as an entrepreneur is to grow, no matter what industry you're in. How your passion manifests in your projects or eventual companies doesn't matter. You want to reach a larger audience, connect with like-minded individuals worldwide and boost your visibility. Having navigated this space and observed countless others, I've seen firsthand the profound impact of mastering this aspect of business. Using content strategically to establish online authority may be one of the most well-traveled paths in the tech-driven age. The question is how to ensure your content performs well and achieves the objective of building a robust digital empire. Whether you're testing the waters as a solopreneur or looking to reinvigorate an established brand, here's a blueprint you can follow. They Learn What Drives Performance Creating online content isn't a creative writing class. It's also not the same as turning in an A+ research paper. You don't always get points for showing up and doing the work. Instead, you must learn what genuinely performs in the digital world and resonates with audiences you'll likely never meet face-to-face. Some core elements of good communication still apply in the online world. Your voice must establish and build trust, which you achieve by weaving thought leadership into your content. Show your audience why they should listen to you. Talk about your expertise and experiences while relating to their perspectives or needs. Beyond that, delve into what makes you unique, including any proprietary knowledge you've gained. Simultaneously, allow your creative juices to shine. Storytelling is often more effective than simply presenting cold, hard facts when you aim to connect with an audience. Numbers and charts don't evoke the same feeling as an illustration of their real-world impact on an individual. Facts are easy to gloss over and dismiss due to cognitive bias or dissonance. But it's more difficult to ignore someone's firsthand account of how they've been affected by a company's actions. It's why a single client testimonial can be so powerful. SEO-driven visibility is another critical element. If your content isn't showing up in organic searches and isn't click-worthy, your keywords aren't relevant enough to do their job. They Practice Consistency Iconic brands are recognizable for reasons beyond sheer popularity. There's something about the identities of these companies that remains constant, whether it's core messaging, characters featured in commercials and on packaging, or a familiar logo—their identity stays the same. Smart entrepreneurs approach their content with the same mindset. They understand the power of consistently putting it out there, knowing it will take more than a few pieces to truly drive engagement and convert. Just as relationships take time to build, requiring constant dialogue, the content entrepreneurs create becomes the conversation with their audiences. Being consistent with your publishing schedule and the information you offer shows audiences they can trust you. The meat of what you produce also becomes a way for them to recognize your voice and brand identity. Audiences come to recognize these characteristics, reminding them of what initially drew them to your content while providing additional reasons to keep consuming it. They Leverage Platform Diversification And Collaboration The number of content creators isn't slowing down. With a current estimated worth of $104.2 billion, the market size is expected to double by 2027. There are around 200 million active content creators in the world, making the opportunities for collaboration seem endless. Building a powerful digital empire means recognizing that you can expand your reach through community. Collaborating with others in your niche, including influencers, naturally demonstrates your content's value. There may be opportunities to offer online classes in your area of expertise and promote in-person or online workshops. Such collaborations introduce you to a wider network while opening doors for the monetization of your knowledge. Diversifying your content by experimenting with various formats and platforms is another key means of expansion. You might consider investing in a social media strategy, for example. This doesn't mean you need to be on every social media site, but you can certainly grow by trying out different tools. LinkedIn and Substack, for instance, offer a wealth of content-creation features. Substack is a platform that lets you create long-form and short-form posts, videos, and subscriber chats. You could also offer free and paid subscriber content to different audience tiers. Your Digital Empire The point of building a digital empire is to set up a system for attracting and converting target audiences. At the same time, you want to establish your place in your industry or niche while inspiring authentic conversation. Using content to accomplish long-term business growth isn't a one-way street—it involves far more than simply putting up a website and creating a YouTube channel. Although it might start with actions like these, leveraging content to fuel growth is truly about learning what works and what doesn't. Treating content creation as a discipline—by being consistent with your voice, topical authority and brand identity—is essential. Otherwise, people may not perceive your content as reliable and trustworthy. Finally, diversifying your reach can expand your market while strengthening relationships within your niche.
