logo
How 28 women from a small Kerala village turn rubbish into rupees 25,000 a month, and a greener future

How 28 women from a small Kerala village turn rubbish into rupees 25,000 a month, and a greener future

Time of India27-07-2025
In a quiet corner of northern Kerala, a group of 28 women are redefining
environmental activism
and women's empowerment, one bag, pot, and repaired LED bulb at a time.
In the village of Kannapuram in Kannur district, the women of the
Haritha Karma Sena
(HKS) are leading a silent green revolution. Traditionally confined to waste collection and sanitation work, they have now become entrepreneurs, environmental stewards, and community leaders, turning trash into income, dignity, and climate-positive action.
The HKS team has embraced upcycling and waste reduction in ingenious ways. Old clothes, collected from households, are repurposed into eco-friendly bags, home décor pots, and composting aids. Discarded LED bulbs are carefully restored and reused, and single-use plastics at weddings and functions are being replaced by rentable steel plates and glasses under their Haritha Mangalyam initiative.
'These activities not only reduce the village's carbon footprint, but also offer meaningful income to the women,' said Sujna M, Kannur District Resource Person for the
Suchitwa Mission
, speaking to PTI.
The grassroots innovations have been so successful that the women's average monthly income has jumped from approximately Rs 15,000 to Rs 25,000 since the project launched in October 2024.
Live Events
Headed by Nishita, the 28-member team operates across 14 wards, working in four clusters. They collect non-degradable waste from households within the first two weeks of the month. The remaining days are spent running micro-enterprises based on community orders.
"Since starting these initiatives, our income has increased significantly. It's also rewarding to know we're helping both the environment and the local community,' said Nishita, who has been with HKS for six years.
Items are affordably priced: eco-pots cost Rs 50–Rs 100, reusable bags are just Rs 5, and LED bulb repair services are offered for Rs 40 per unit. The repaired bulbs are either returned to households or used internally by the team.
Beyond eco-products, HKS members also operate a profitable dishwashing and house-cleaning unit, further adding to their income and making them less reliant on the fees from waste collection alone.
Training Behind Bars and in Classrooms
Beyond just production, these women are educators. The HKS team has been invited to train students in schools, colleges, and even inmates at the central prison in Kannur, passing on their skills and vision for a greener future.
"This initiative isn't just about income. It's about building confidence and showing that waste can be a resource when handled with creativity and responsibility," said Rathi, president of the Kannapuram Grama Panchayat.
A Model for the State
Kannapuram is one of five panchayats chosen for a pilot green initiative programme in Kannur district, along with Chapparapadavu, Payam, Kadirur, and Peralassery. These models aim to demonstrate how HKS-led initiatives can achieve complete
waste management
, reduce landfill burden, and lower emissions at the community level.
'Chapparapadavu, for instance, achieved total waste collection in just 10 days,' said Sujna. 'Now we're setting up organic waste collection units to convert kitchen waste into fertiliser for crops.'
The Bigger Green Picture
Kerala has increasingly embraced 'Haritha' (green) reforms across various sectors. Kannur district now boasts the first green-certified railway station and the first eco-conscious jail in the state.
'These HKS-led microenterprises give women a reliable, sustainable income during the half of the month when waste collection work is paused,' said Sujna. 'Due to the possibility of urgent assignments, they cannot take up regular jobs or even MGNREGA work. These in-house initiatives keep them engaged, empowered, and earning.'
With participants aged between 37 and 65, the programme is proving that age is no barrier to innovation. Through sustainable practices and community-rooted enterprise, the women of Kannapuram are not only helping clean up their village, they're showing the rest of the state, and the country, how waste can be turned into worth.
Inputs from PTI
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Centre considers dramatic MRP overhaul to limit ‘irrational pricing'. What it'd mean for buyers, sellers
Centre considers dramatic MRP overhaul to limit ‘irrational pricing'. What it'd mean for buyers, sellers

The Print

time3 hours ago

  • The Print

Centre considers dramatic MRP overhaul to limit ‘irrational pricing'. What it'd mean for buyers, sellers

Remember rushing to the grocery store and checking the MRP labels before adding items to your cart? Consumers often refuse to pay the street vendors extra charges such as the 'cooling fee', considering that printed MRP is a government-mandated, fixed price that sellers must respect. Yet, rarely examined is how this price is determined. More importantly, why do identical products across brands carry varying MRPs? These questions have led New Delhi policy circles to rethink whether the MRP system is the best choice for consumers and retailers. Not a bureaucratic change, the overhaul will be addressing the chronic complaints of excess pricing, as well as misleading discounts, leaving consumers short-changed. New Delhi: From a package of biscuits to a bottle of shampoo in crowded shopping aisles—all bear that ubiquitous MRP tag, but change is in the offing. The Narendra Modi-led government is considering a dramatic overhaul of the Maximum Retail Price (MRP) regime, which has been a bulwark of consumer protection since the 1990s. At its core, the maximum retail price is the highest price at which a seller can sell a packaged product to consumers in India. It is not a suggestion; it is a legal cap, inclusive of all taxes; printed, right on the packaging. It is illegal for retailers to undercut the cap in a competitive market and illegal to charge even an additional Re 1. The MRP system avoided arbitrariness, ensuring transparency in prices where bargaining is not always doable, such as new retail environments. The root of this pricing system goes back to 1990, when amendments to the Standards of Weights and Measures Act, 1976, introduced the MRP. India, then poised for economic liberalisation, still had spotty consumer protections. The intention behind MRP was to protect consumers against exploitative tactics, such as retailers raising prices of a commodity during shortages. It developed from previous attempts in the 1970s to prevent tax evasions and extortionate local charges. By 2011, the Legal Metrology (Packaged Commodities) Rules legalised MRP, making it compulsory on all pre-packaged products, thereby eliminating dual pricing or preventing sellers from printing different prices on them. Legally, MRP, which falls under the Legal Metrology Act, 2009, is administered by the Department of Consumer Affairs. Violations result in fines or penalties imposed by organisations, such as the Central Consumer Protection Authority. The MRP system—a one-of-a-kind pricing system adopted by India, Bangladesh, and Sri Lanka, among other countries—is different from the recommended retail prices prevalent in the United States and Europe, among other nations, where market forces allow greater freedom. Jump to 2025, the Union Ministry of Consumer Affairs is leading what may become the most far-reaching MRP overhaul ever. In a crucial meeting with trade bodies, including the Confederation of Indian Industry, consumer associations, and tax authorities, earlier this year, in May, the Centre mulled over new frameworks. The new proposal? Tie MRP closer to real production and marketing expenditure, particularly in the case of essentials and daily items, and that may require fixing 'standard costs' after consultations with stakeholders, and possibly, amending the Legal Metrology Act, or the new GST regulations. The government is currently attempting to introduce a formula that will limit 'irrational pricing' to create the illusion among customers that they are saving money. The revamp may include transparency interventions, such as compulsory cost segregation, or maybe product QR codes that enable consumers to scan the code to confirm pricing rationale. Talks on adopting a Suggested Retail Price (SRP) model, as in Western economies, are also ongoing. Under the SRP, retailers may have room to negotiate local costs, such as transport in hinterlands. These contemplations are not occurring in a vacuum but are part of a larger consumer protection push, including anti-profiteering under GST and attempts to rationalise prices with digital platforms. Up to July 2025, however, no announcement of any final decision had been made. But why this shift, now? The consumer retail business has been booming in India. Online titans and hypermarkets are driving this boom while causing price distortions. Manufacturers tend to overprice MRPs to allow flashy discounts, tricking consumers into believing they are snagging a bargain. Consider a plain juice sachet, say one priced at Rs 50 and another at Rs 150, without any apparent logic, though the contents are the same. This lack of transparency kills trust and stokes perceptions of profiteering, particularly in the backdrop of post-pandemic inflation. Another example of exorbitant pricing is overpricing in tourist spots or rural areas with limited competition. Wider economic changes are at play there. Considering the growth rate (six to seven percent) in India, the government is looking to create a more equitable market, enhancing consumption without suppressing any invention. Along with the worldwide trend of nations, such as the US, depending on antitrust regulations to cap cartels, India is also viewing the reforms in MRP as a means to modernise and safeguard poor consumers in an economy that remains uneven. The crossroads: Pros and cons If implemented successfully, the overhaul of MRP could be a game-changer. Tying the maximum retail price of a product to its expenses could potentially lead to a decrease in the effective rates of necessities and lower household bills. A consumer could easily identify pricing scams on a soap packet if they could scan a QR code and see the cost breakdown. For instance, MRP may be production costs (40%), taxes (20%), and profit margin (40%). It would prevent tax evasions, as well as harmonise the MRP with GST, and prevent the concealment of profits in inflated MRPs. For companies, more defined norms may lead to honest pricing, increased competition, and more innovations. It will be a move in the direction of fairness, particularly in rural India, where MRP is the sole price reference in the absence of bargaining power, Consumer lobbies say. On the whole, it could also increase economic efficiency; research has indicated equivalent reforms in fuel subsidies insulated business growth from external shocks. But not all are smiling. Industry group voices, such as manufacturers and retailers, caution that inflexible cost-based MRPs could freeze out adaptability in a heterogeneous market. India extends from metropolitan malls to isolated villages, but requiring standard prices overlooks differential costs, such as higher transportation costs in hill stations. A move to SRP may result in price instability or cartels in low-competition areas, harming the very people it is supposed to protect. Speaking to ThePrint, Abhishek Rana, an advocate at the Supreme Court of India, said that the proposed law might take away the right of business owners to practise their kind of business. 'India, being a price-sensitive market, with hidden charges levied almost everywhere, a proposal aimed at regulating the method of calculating MRP or linking it to inherent production value, may be a welcome change. However, a challenge that the government may face will be to balance it with the right to business,' Rana added. Rana further pointed out the intangible factor of quality. One excuse that companies tend to use in their favour is the idea of brand quality and trust. Companies tend to promote their products as better compared to their rivals' by stating that the quality of the raw material used is superior. There may be some truth in it; it does allow a lot of 'puffery'. Throwing light on the same, Rana said, 'An argument of costs incurred due to the intangible parameter of an item'squality, production method, or even method of sourcing its raw materials can be difficult to regulate with guidelines, more so for luxury goods. How the government overcomes these probable issues remains to be seen. A suggested or recommended retail price, as adopted by various countries, might be a consideration.' While the revamp may seem ambitious, it may be of interest to small firms that remain concerned over compliance costs. Estimating and rationalising each MRP may increase administrative expenses, which the firms could transfer to consumers. Critics highlight that the MRP's dysfunction stems from weak enforcement, not the system itself; overhauling it risks unintended hikes if guidelines are too prescriptive. There is also the risk of dampening e-commerce dynamism, where personalised pricing drives sales. In a price-conscious country, any perceived hike can trigger anger, reminiscent of earlier milk street vendor boycotts over MRP issues. Transparency is commendable, but over-regulation, as in other reforming economies, may stifle India's free-market ambitions. (Edited by Madhurita Goswami) Also Read: ̌BJP MPs go full throttle against Trump even as govt hails enduring India-US ties amid tariff tension

'India not needed...': Finfluencer Akshat Shrivastava shares why the next 10 years will be tough for Indian stock markets
'India not needed...': Finfluencer Akshat Shrivastava shares why the next 10 years will be tough for Indian stock markets

Economic Times

time4 hours ago

  • Economic Times

'India not needed...': Finfluencer Akshat Shrivastava shares why the next 10 years will be tough for Indian stock markets

Synopsis Akshat Shrivastava warns that Indian stock markets may face challenges due to India's limited role in the global AI race. He argues that India lacks the advantages of cost-effectiveness or a premium consumer base, hindering its participation in the AI-driven economic transformation. This innovation gap, according to Shrivastava, will negatively impact India's relative economic standing and stock market performance. Agencies Indian markets Finance educator and content creator Akshat Shrivastava has said that Indian stock markets could face a challenging next decade, arguing that India does not have a meaningful role in the global artificial intelligence (AI) race. Shrivastava linked India's future economic and market performance to its relative position in global technological began by stating that economies are shaped by innovation cycles. From Dutch shipbuilding and the UK's Industrial Revolution to US-led factory automation, he said each major economic shift has been led by disruptive technology. 'Wealth does not appear out of thin air. It is systematically build on the back of technological innovation,' he to him, AI is now becoming that next core innovation shaping the global economy—comparable to the internet boom of the late 1990s. AI is driving transformations in energy, manufacturing, learning, and computing, he said, adding that with tools like large language models (LLMs), 'anyone can technically reap the benefits of coding, without being a coder.'Explaining the global innovation structure, Shrivastava referenced the 'hub and spoke' model, where a few countries act as innovation hubs while others operate as peripheral beneficiaries. In the past, India benefited from this structure by becoming a spoke in the US-led IT outsourcing boom. — Akshat_World (@Akshat_World) However, Shrivastava suggested India is missing out in the current wave. 'China and US: are in a AI race. China has already built massive energy reserves (US is catching up). US has already built massive tech reserves (and one could argue China is catching up). This is the new arms race,' he wrote. Shrivastava raised a direct question: 'Why is India needed in this AI race?' He dismissed three possible advantages—data harvesting, cost-effective infrastructure, and a large consumer market—as either already exhausted or ineffective in India's case.'Can we lower the cost for AI infrastructure? (we have very high cost of energy and poor leakages in infra; so we can't). We can't build giga-factories. This is the reason why our manufacturing sucks,' he wrote. On the demand side, he pointed out that 'getting users to pay 20$/month is a challenge for LLMs right now.'According to Shrivastava, India lacks both a cost advantage like China and a premium-paying consumer base like the US. 'So where does India fit in the AI race?' he asked, answering that the country may see isolated economic success stories but will fall behind in global comparison.'Now of course: as the world becomes more productive. India will benefit too. That's obvious. Standard of living will improve. But, 'compared' to other countries, it will fall,' he said. He blamed 'decades of regressive economic policies, unnecessary pride and inability to look at things rationally' for the current concluded that this innovation gap will reflect in the markets. 'All this will reflect into the stock market. There is a reason why since 2020: FIIs have been consistently existing our markets,' he said, referring to foreign institutional investors reducing their positions in India. (Disclaimer: This article is based on a user-generated post on X for informational purposes. has not independently verified the claims made in the post and does not vouch for their accuracy. The views expressed are those of the individual and do not necessarily reflect the views of Reader discretion is advised.)

'India not needed...': Finfluencer Akshat Shrivastava shares why the next 10 years will be tough for Indian stock markets
'India not needed...': Finfluencer Akshat Shrivastava shares why the next 10 years will be tough for Indian stock markets

Time of India

time4 hours ago

  • Time of India

'India not needed...': Finfluencer Akshat Shrivastava shares why the next 10 years will be tough for Indian stock markets

India's missed opportunity in the 'hub and spoke' model Live Events No major role for India in AI value chain, says Shrivastava 'We are nowhere close to becoming a hub of innovation' Implications for stock markets (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Finance educator and content creator Akshat Shrivastava has said that Indian stock markets could face a challenging next decade, arguing that India does not have a meaningful role in the global artificial intelligence (AI) race. Shrivastava linked India's future economic and market performance to its relative position in global technological began by stating that economies are shaped by innovation cycles. From Dutch shipbuilding and the UK's Industrial Revolution to US-led factory automation, he said each major economic shift has been led by disruptive technology. 'Wealth does not appear out of thin air. It is systematically build on the back of technological innovation,' he to him, AI is now becoming that next core innovation shaping the global economy—comparable to the internet boom of the late 1990s. AI is driving transformations in energy, manufacturing, learning, and computing, he said, adding that with tools like large language models (LLMs), 'anyone can technically reap the benefits of coding, without being a coder.'Explaining the global innovation structure, Shrivastava referenced the 'hub and spoke' model, where a few countries act as innovation hubs while others operate as peripheral beneficiaries. In the past, India benefited from this structure by becoming a spoke in the US-led IT outsourcing Shrivastava suggested India is missing out in the current wave. 'China and US: are in a AI race . China has already built massive energy reserves (US is catching up). US has already built massive tech reserves (and one could argue China is catching up). This is the new arms race,' he raised a direct question: 'Why is India needed in this AI race?' He dismissed three possible advantages—data harvesting, cost-effective infrastructure, and a large consumer market—as either already exhausted or ineffective in India's case.'Can we lower the cost for AI infrastructure? (we have very high cost of energy and poor leakages in infra; so we can't). We can't build giga-factories. This is the reason why our manufacturing sucks,' he wrote. On the demand side, he pointed out that 'getting users to pay 20$/month is a challenge for LLMs right now.'According to Shrivastava, India lacks both a cost advantage like China and a premium-paying consumer base like the US. 'So where does India fit in the AI race?' he asked, answering that the country may see isolated economic success stories but will fall behind in global comparison.'Now of course: as the world becomes more productive. India will benefit too. That's obvious. Standard of living will improve. But, 'compared' to other countries, it will fall,' he said. He blamed 'decades of regressive economic policies, unnecessary pride and inability to look at things rationally' for the current concluded that this innovation gap will reflect in the markets. 'All this will reflect into the stock market. There is a reason why since 2020: FIIs have been consistently existing our markets,' he said, referring to foreign institutional investors reducing their positions in India.(Disclaimer: This article is based on a user-generated post on X for informational purposes. has not independently verified the claims made in the post and does not vouch for their accuracy. The views expressed are those of the individual and do not necessarily reflect the views of Reader discretion is advised.)

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store