Luang Prabang charts bold tourism vision to become regional standout
Kuang Si Waterfalls is one of Luang Prabang's most popular tourist attractions. Recognised as a Unesco World Heritage Site since 1995, Luang Prabang is famed for its blend of traditional Lao architecture, French colonial charm, ancient temples and scenic beauty along the Mekong River. - Pixabay
VIENTIANE: Authorities in Luang Prabang have unveiled an ambitious five-year development strategy (2026–2030) aimed at transforming the Unesco-listed town into a premier tourist destination that blends modern comforts with cultural integrity and environmental sustainability.
Deputy Governor of northern Luang Prabang province, Bounleua Sinxayvoravong told local media recently that the core of the plan is a sweeping improvement of tourism infrastructure and services designed to meet the expectations of both domestic and international travellers.
From upgraded hotels and guesthouses to enhanced logistics and hospitality standards, the initiative seeks to boost visitor satisfaction, encourage longer stays and drive repeat visits to the internationally acclaimed town.
The Laos-China Railway, which runs through the province, will be leveraged as a key transport route to drive the logistics and tourism industry.
Bounleua stated that the province will promote investment in tourism-related businesses and develop new attractions to expand choices for visitors and enhance their overall experience.
'A key component of the plan is the development of Ngoy township, a popular destination, into a model of eco-tourism that celebrates natural beauty while also promoting environmental conservation.'
'In addition, Luang Prabang International Airport will be upgraded to meet global standards, enabling better access to neighbouring countries such as China and Vietnam, as well as key markets with potential like Japan and the Republic of Korea,' Bounleua said.
The airport is set for a major upgrade under a public-private partnership. The Ministry of Public Works and Transport recently received prequalification documents from eight companies interested in bidding for the upgrade project designed as one of the key boosters to drive toruism in the region.
Another feature of the plan includes establishing a new transport link with Dien Bien province in neighbouring Vietnam, which will help boost cross-border travel and strengthen the tourism network across northern Laos, Bounleua added.
Recognised as a Unesco World Heritage Site since 1995, Luang Prabang is famed for its blend of traditional Lao architecture, French colonial charm, ancient temples and scenic beauty along the Mekong River.
The town has long been the cultural and spiritual heart of Laos, attracting millions of visitors with its tranquil atmosphere and rich heritage.
The province welcomed more than two million domestic and foreign visitors in the first five months of 2025, representing a 129.44 per cent increase compared to the same period in 2024. - The Phnom Penh Post/ANN
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