The Spectacle Selected For Air New Zealand's New Regional Event Sponsorship Programme
NRDA Chief Executive Fiona Wilson says the announcement is wonderful news for the region.
'The Spectacle made a bold debut in December 2024, proving itself to be a game-changing, iconic event with real legacy potential. It has the power to put Nelson on the map as a destination for quality, diverse and accessible running, walking, jogging routes – welcoming everyone from world-class athletes to first-time participants. The event attracted over 1,500 participants and with supporters and spectators included, brought around 10,000 people into Nelson City over two days. That resulted in an estimated $2 million boost to the region. With no cap on participant numbers and strong annual growth projected, this is a perfect partnership with Air New Zealand to help deliver even more people to enjoy The Spectacle in 2025 and beyond.'
Nelson Mayor Nick Smith says this three-year Air New Zealand sponsorship deal is huge for The Spectacle and for Nelson.
'The inaugural Spectacle in 2024 brought road, trail, ultra and elite races to Nelson, with several events finishing in front of the Church Steps. I participated in the 5km, and my ambition is to do the 10km this year. I was in awe of the running talent from Nelson, New Zealand and around the world who came to compete. I love what The Spectacle brings to Nelson, reinforcing our brand as the most active city in New Zealand and I cannot wait to see it grow.'
The Spectacle has been created by elite Nelson-based athletes who understand what motivates people to take part in an event like this – and how to make it truly inclusive. This is not your average running event. With broad appeal across ages, abilities, and backgrounds, it has genuine international appeal. From world record-holding elite athletes to pre-schoolers, and from relays and 1 mile to 100-mile distances, there is something for everyone. The celebration continues after the finish line, with an evening concert for participants and supporters. The event is also delivered in partnership with Athletics New Zealand. This marks the first time Athletics New Zealand has partnered with an independent event, reflecting a fresh and innovative approach to revitalising athletics in New Zealand.
Air New Zealand's three-year Regional Event Sponsorship commitment to The Spectacle will play a key role in supporting local tourism and driving long-term, sustainable economic activity. The event has also received funding for both 2024 and 2025 through the NCC Economic Events Fund and MBIE Regional Events Promotion Fund, facilitated by the NRDA. Beyond funding, the NRDA supports regional events through marketing, promotion, and by building connections both within and beyond Nelson Tasman to maximise the benefits of events for the wider community.
Fiona Wilson added 'While the exact level and type of marketing support from Air New Zealand is still being confirmed, this announcement couldn't come at a better time for our visitor, retail, and hospitality sectors. After the recent heavy rain events in Nelson Tasman, it is wonderful to have and share good news! A big thank you to Air New Zealand for their support and congratulations to Julian, Anni, Kurt and the rest of the Spectacle team for their hard work to create this world-class event for New Zealand.
About Nelson Regional Development Agency (NRDA)
NRDA's purpose is to accelerate economic growth, improving wealth and wellbeing for the people of Nelson Tasman. With a focus on increasing regional productivity, we deliver on our purpose by supporting collaboration, building capability, and attracting resources.
NRDA is a Council-Controlled Organisation (CCO), 100% owned by Nelson City Council. NRDA was established on 1 July 2016 following merger of the former Nelson Regional Economic Development Agency and Nelson Tasman Tourism. Partnership funding contribution from Tasman District Council enables NRDA services to be delivered with a combined Nelson Tasman regional focus.
NRDA's activity spans strategic economic development, business and key sector support, investment attraction and, as Regional Tourism Organisation, fostering and promoting regional visitation.
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