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Storm Reid Just Found Your New Signature Scent

Storm Reid Just Found Your New Signature Scent

Elle11-06-2025
Coach's latest fragrance, Coach Gold Parfum, was celebrated in style last night at a glamorous event in New York City. Celebrity ambassador Storm Reid hosted a dinner alongside the brand's creative director Stuart Vevers. Notable attendees included Camila Morrone, Luka Sabbat, Jeremy O'Harris, and Tina Leung.
'Coach Gold is beautiful—it smells like vanilla and peppercorn,' Reid told ELLE exclusively. 'It really helps you be your authentic self. You put it on, and of course you'll get compliments, but I think it naturally makes you feel good, and that's what I'm always looking for.' The scent also has notes of apple, bergamot, almond blossom, rose water, and cedar.
To properly fête the fragrance, the night began with cocktails at the Nine Orchard rooftop right at golden hour. It was the perfect tribute to the scent, as the campaign centers around golden light and warmth in New York City.
'[The campaign] was so beautiful,' Reid added. 'We shut down a New York street. I think it really captured who I am and the transition that I'm making from a young adult to an adult.' In the accompanying photos, Reid is bathed in gilded light and wearing an all-gold ensemble.
'Storm, you truly embody the energy of Coach with your spirit, confidence, and authenticity,' Vevers shared in his opening remarks.
Guests enjoyed a dinner that included hamachi crudo with yuzu and mandarin, a salad with za'atar and crispy quinoa, beef tenderloin with bordelaise sauce, and striped bass with garlic and lemon. Each place setting was adorned with a miniature bottle of Coach Gold.
A decadent raspberry and buttercream cake was served for dessert, which evoked some of the sweetness found in the new scent. Click through the gallery below to see photos from inside the event.
Katie Berohn is ELLE's beauty editor. Previously, she held the same title at Who What Wear, where she was promoted from associate beauty editor. She's written for publications like The Cut, Cosmopolitan, Good Housekeeping, and Mashable. Her interests include fragrance, vintage shopping, hot yoga, food, travel, music, books, and attempting to make every NYT Cooking recipe. She's on the endless hunt to find the perfect shade of red lipstick.
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