EXCLUSIVE What women really think in bed as ladies rank their partners below the belt
Nine in 10 said they wished their man was bigger below the belt.
The most desirable length was 7.5 inches - about 50 percent bigger than the average penis of American and British men, which is between five and 5.5 inches while erect.
Th survey, by Moorgate Andrology Clinic, a sexual cosmetic clinic in the UK, found the desire for bigger was true for women 18 years old through their mid-60s.
David Mills, managing director of Moorgate, said: 'To find that women want around seven and a half inches with a bigger-than-average girth reinforces what we've known for years, we just haven't had the proof until now.
'It confirms that overall women are not telling the truth if they say penis size isn't a factor.'
The results will sting the up to 50 percent of US and UK men who men report feeling self-conscious about the size of their penis.
Mills said the new study shows size may matter more than women let on and believes the findings could lead to an increase in penis enlargement surgeries, as well as help women feel open about talking to their partners about their satisfaction.
The urology specialists at the clinic said: 'The subject of penis size is becoming less and less taboo and studies such as the one we have launched will also help in this respect. It is about body image and confidence.
'Having a small penis can really affect men, giving them low self-esteem, making it difficult for them to have relationships and stopping them enjoying a normal life.'
For the research, 180 women were shown 27 'life-like' models of penises varying in size — from two to 10 inches while erect.
The women were asked four questions: What is the smallest sexual partner you've ever had?; What is your current partner's size?; What is the biggest you have seen?; and what would be your ideal size for sex?
About 90 percent said they wanted their partner's penis to be larger than its actual size, with an average length of 7.5 inches.
Of those, 40 percent said they wanted their partners to have more girth.
Mills said: 'By starting these conversations we want to make penis enlargement surgery as acceptable as breast enlargement is.
'This is the start of some serious medical research that we are undertaking.'
Penis enlargement surgery is an increasingly popular procedure done via several different methods.
Some physicians take fat from other areas of the body and inject it into the organ, while others use fillers under the skin.
Doctors may also cut the suspensory ligament that connects the penis to the pubic bone, making it hang lower and seem longer while flaccid.
Recent research suggests male enhancement procedures like these have increased over 250 percent between 2019 and 2022 in the US.
While bigger seems better, more length and girth could be painful for some women. Anywhere from five to 17 percent of American women have vaginismus, a condition in which the vagina tightens when something is inserted into it.
Women who go through menopause also have a thinner vaginal lining due to a lack of estrogen, which can make sex more painful, especially with a larger penis.
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