
"Leguizamo Does America" shows Latino stories drive audiences — and dollars
Why it matters: The first season of "Leguizamo Does America" was the most viewed MSNBC original in over two years on Peacock.
State of play: The road trip-style weekly MSNBC series follows host and executive producer John Leguizamo as he explores how Latinos are shaping history, culture and food in major U.S. cities.
"For season two, I wanted to go deeper into America and put a magnifying glass on Latino exceptionalism, Latino ingenuity, and Latino genius," Leguizamo, who is of Puerto Rican and Colombian descent, said in a statement.
The big picture: The economic power of U.S. Latinos surpassed $4 trillion in 2023, according to a UCLA and Cal Lutheran report published this year.
"Latinos are over 60 million here in the United States," DeJesus says. "So we are the mainstream, right? We're not just trying to say, well, help us please. We have something to offer, and from a business point of view, we think it makes a lot of sense as well."
Zoom in: In the show, Leguizamo, an Emmy-winning actor, visits the birthplace of sizzling fajitas with a congressman in San Antonio and trains with lucha libre wrestlers in Denver.
He also toured Philadelphia, Phoenix, New Orleans and Raleigh with artists, chefs, activists and entertainers.
What we're watching: The Raleigh episode premieres at 9pm ET Sunday, with new episodes airing through August.
Each episode is available to stream on Peacock the day after airing on MSNBC.
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2025 Las Culturistas Culture Awards: How to watch Bowen Yang and Matt Roger's first televised LCCAs
Culturistas, brace yourselves, because for the first time ever, the Las Culturistas Culture Awards, hosted by Bowen Yang and Matt Rogers, are going to be televised! That's right, this Tuesday, Aug. 5, you can find out who wins for 'Worst Sticky Feeling,' 'We Could See Boop! Award For Best Thing To See,' and more when the LCCAs air on Bravo (and then stream the following day on Peacock). 'The word 'culture' is defined as 'the arts and other manifestations of human intellectual achievement regarded collectively,'' Rogers and Yang said in a statement. 'We are so thrilled to eliminate that whole 'intellectual' part entirely with the LCCA's airing on Bravo and Peacock this August, alongside our partners at Lionsgate," the pair added. "Because while what the world needs now might be love sweet love, it also needs to see an Oscar-winning actress and a Real Housewife come together to present a very heavy award to Oprah, if we can book her. Oprah, u up?!' The awards show was prerecorded in July and will feature appearances from Jamie Lee Curtis, Dave Franco, Alison Brie, Reneé Rapp, Remi Wolf, Sarah Michelle Gellar, Jack Quaid and more. Here's how you can tune in to the 2025 LCCAs. The channel: The 2025 Las Culturistas Culture Awards will air on Tuesday, Aug. 5, on Bravo from 9-11 p.m. ET. You can stream them the following day on Peacock. How to watch the without cable: What is ? Las Culturistas is a podcast hosted by Bowen Yang and Matt Rogers. The dynamic duo discuss pop culture and interview celebrity guests like Ariana Grande, Lady Gaga, Sarah Jessica Parker, Chappell Roan and Michelle Obama. The 2025 nominees: There are over 100 categories for the 2025 LCCAs, including "Best Breakfast" and "Filet Mignon Award For Best Beef." Here they are: Most Iconic Building Or Structure • Universal Helios Grand Hotel, a Loews Hotel – Epic Universe • Gobi Tent – Coachella • The Coney Island Cyclone • Lumon headquarters – Severance • Mirror house, Abracadabra – Lady Gaga – SNL Best Vibe, Hands Down • Japan – All • The Spirit Tunnel – The Jennifer Hudson Show • Top Chef: Canada • Seth Meyers • Doechii Best Movie Of All Time • Tár • A Star Is Born (2017) • Gagachela Bootleg from • The Incredibles • The Nutty Professor II: The Klumps Social Change Moment Of The Year • Gagachella • College students do what they've been educated to do • JoJo Siwa continues to evolve • Zohran Mamdani's press tour being somehow not cringe • When a gay celebrity writes a children's book Kindest Greeting • 'Stop!!!! Ahhhhhhh!!!!! Oh my god!!!!!!!!!!!!' • 'Oh, you're here? Then I won't leave' • 'You just got off a plane? I refuse to believe that because you look SO Amazing.' • 'Okay, shirt!!!!' • 'We've met several times and I remember!' Best Breakfast • Egg McMuffin • Yogurt and berries • A banana if you don't have really time, necessarily, to do a whole thing • Crab cake Benedict • Just a black coffee, I'm actually intermittent fasting Best Lunch • Half soup (tomato) half salad (Caesar) • Fries and Caesar • Half soup (tomato) Half grilled cheese (American) • Pret A Manger (UK selection) • Free Best Dinner • Chicken parmesan • Korean food – All • Tahdig • 'I actually heard the burger is really good here' (it's 46 dollars) • You get home and your new lover cooked for you, again. So far, they are amazing. Best Beverage • Dr. Pepper • Whole milk • Martini that you order by saying 'FILTHY' with way too much sauce • Big Airport Essentia • Celsius Moon Award For Shining Brightly • Michelle Williams – Death Becomes Her • Michelle Williams – Dying For Sex • Sarah Sherman in a wig • Dreamworks moon with the boy on it who fishes • Chase Sui Wonders – The Studio Sun Award For So F***in' Hot • Lucy Dacus • Cate Blanchett • Dr. Orna Guralnik • Bad Bunny – Calvin Klein • Coffee that your new lover just brought back from the store and oh my god he should have told me this was gonna be so hot? Things are starting to go south. Filet Mignon Award For Best Beef • Ribeye • Miss Piggy defending herself using the art of karate • Hilary Duff vs. Faye Dunaway • Benito Skinner – Overcompensating • Bulgogi Canada Award For Canadian Delicacy • Alanis Morissette • All Dressed chips • Maple syrup on a stick on ice • Bowen Yang – Age 8 • Celeste Yim – Age 21 (got legal and moved to US) Worst Sticky Feeling • Jolly Rancher on hand, hate that. • When you touch a child's hand and it's like, 'What was that?' • Various surfaces at Sephora. Women know about that. • Toiletry bag after a long flight. What is that? What IS that?! • That one you still have for your ex. The relationship is over now, even after all that. Borders Award For Store That Should Come Back • Delia's • American Apparel • RadioShack • Hale and Hearty • Quiznos. But now we're hearing it might still be around? Let us know. Sport We Would Love To Know More About • Pickleball, since y'all are so obsessed… • Women's Rugby. WOMEN'S • Men's Cheerleading. 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Lol anyways Best Gift For Dad • Golf • Rather Nice Pen • Apple Watch • Evergreen ticket to The Sphere – Las Vegas • Book about war he already owns Best Gift For Sibling/Cousin • Earrings • Onesie for a baby you're almost positive they have • Blank journal that says 'I know nothing about you, fill these pages' • Bottle of Sauvignon Blanc from corner • 'Vintage' shirt which is really just something you hate that you got from your mother, who is also their mother/aunt 'In This House We Believe In' Award For Best Yard Sign • 'BEWARE OF DOG' • 'FOR SALE – BONNIE SALATI for RE/MAX' • 'NO SOLICITING UNLESS YOU HAVE A BIG FAT ASS AND A GREAT WARM SMILE' • 'IN THIS HOUSE, WE BELIEVE: BLACK LIVES MATTER, WOMEN'S RIGHTS = HUMAN RIGHTS, NO HUMAN IS ILLEGAL, SCIENCE IS REAL, LOVE IS LOVE, DIVERSITY MAKES US STRONGER, AND INJUSTICE ANYWHERE IS A THREAT TO JUSTICE EVERYWHERE' • Technically not a sign but a themed flag for the season like pumpkin, bunnies, etc. so you know what time of year it is when you glance upon the sign Best City — Up And Coming • Bentonville, AR • Sayville, NY • Saskatoon, SASKATCHEWAN • Reykjavík, Iceland • Oh, trust! Whatever city I'm in? I got all the boys up and coming! Best City — Established • Epcot – Walt Disney World • Sin City • Gotham City • Sim City • Oh, trust! Whatever city I'm in? I'm establishing connections… with the boys! AKA Award For Other Way To Say That • 'They passed" aka they died • 'She did the damn thing' aka she did well • 'Doing the deed!' aka knocking boots aka kissing and more aka sex • 'You freaked that!' aka you did well • 'Smashed it' aka someone did well – British Walking Home Alone Award For What Women *Have* To Do • Purse (heavy, too big) • Purse (so small, not functional) • Just go talk to him to make sure he's okay • Learn about 'Toxic Shock Syndrome' and then worry about it until you die • Heels on the grass at a wedding Hypochondriac Award For Illness We Think We Have This Time • Norovirus • Fungal infection/Staph infection • Depression that apparently REQUIRES ketamine the way Y'ALL do it… • Strep, AGAIN • This is not a sickness but my foot is broken 'Right Hand Arm… Man' Award For Nicknames • Best Friend • Confidante • Silly Rabbit • 'Jules' for Julia • 'QUEEN BEY' for Beyoncé Hags Award For Abbreviated Thing To Say • Devo (devastated) • Defo (definitely) • TKTK (later we are going to get to this but not right now) • DYHAWHTM (Did You Hear About What Happened To Marie?) • RHOSLC (???) Trans Rights Award For Stuff You Can't Take Away From Us Even If You Tried • My Diet Coke! • This fat ass! • My dignity! • My Netflix! • My water bottle on the plane! You got what you wanted… the water. Now let me HAVE the bottle for my collections… The Secret To Life • F*** a funny nerd • Forgiving your mama • First thing, every day? Water • Work out every day, even for two minutes – Donatella Versace – Vogue 73 Questions • Dance like everyone is watching and they're simply obsessed Best Alternative To God Bless You • Oh! Do you have allergies? • Do NOT sneeze on me, I canNOT get sick this week • I'm an atheist but good luck with that • That was me yesterday! • Saloo!!!! (Not Salud, Saloo!!!!) Best Way To Be Together • Conjugal visit (for when one of u in prison) • 4eva • Blood relative family reunion • In a row • Respectful Best Damn Bird • Lovebirds, cuz you know, they are in love • Daisy Duck • Articuno • The one Nelly Furtado is like • Thief who stole my mother Katrina Rogers's sandwich aka the ORIGINAL DOLL Grief Of The Year • Avatar 2: The Way Of Water • Bowen's birthday was the day after the 2024 election • The boat episode of Succession • When we thought for a second pervy lil bro died on White Lotus from the protein smoothie • Paige left Summer House We Could See Boop! Award For Best Thing To See • BOOP! • John Proctor Is The Villain • The new flick from that cool young director at the Angelika aka Sorry, Baby by Eva Victor • SWEAT tour • Molly Gordon in anything Woman Of A Certain Age Award • Jenna Ortega – 22 • Dame Helen Mirren – 79 • Queen Elizabeth I – Elizabethan Age • Betty Boop – Timeless • Winona Ryder – The Age of Innocence Harshest Truth About • Ableism, and as a result, bullying • Racism, and as a result, bullying • The mom cheated on the dad – Adultery • Fascism as a result of bullying • Pfannee not realized, we don't get into his gay story (What was that like? Was it hard coming out or was Pfannee born wealthy? Prequel idea about this.) Worst Animal To Find Is Hiding In Your Home • Opossum • Raccoon • Human (Nasty person you barely know) • Possum • Buncha lobsters Most Reductive Way To Note That A Gay Man Is Speaking • 'Bit fruity, eh??' • 'That fagcent tho' • 'He so zesty' • 'We at the network love his sass' • 'Niche' Best Title For A Book • The Upstairs Of The House • Twilight (she freaked it with that) • The Bible 2: The Squeakquel • Conflict Is Not Abuse (you can learn a lot from just this title) • OH THIS BODY? IT STAYS KEEPING THE SCORE Style Icon Award • Zendaya • Shrek • Anna Wintour • Dracula • Dr. Orna Guralnik Cover Our Bases Award For Thing You Have To Admit Happened This Year • Law and Order: It Ends With Us • Karla Sofía on CNN • Adrien Brody spit his gum out at the Oscars, threw it to his date and Matt and Bowen were in the shot • 'A MINOOOORRRRRRRRRRRRRRR' at the Super Bowl • Subway Series, we think? 'I Love You' Award For Best Three Words Together • Pizza is here • PINK PONY CLUB • Welcome to Hawaii • You're my friend • It bears repeating Docusign Award For Technology That Moved Us Forward • Ring camera • Chromecast • When phones touch tips and something ~happens~ • Share password • Stanley cup Best Title For The Next • Bridget Jones 5: Oops All Bridgets • 5Bridget5Jones • Bridget Jones: Oh No She Betta Bridget • Bridget On: All Or Nothing • Bridget Jones To Terabithia Award For Excellence In The Morning • Jenna Bush Hager • Sex, at times • My girl Nanda at the coffee shop that I see each day • Bodega guys that call you 'Boss' • Muffin Flirtiest Thing You Could Ever Say • 'You can sit by me.' • 'Text me your number, so I have it' • 'F***' me tonight' • 'Can you hold my shirt if I take it off?' • 'Do you want to go to a Broadway show tonight?' Song That They're Absolutely Blasting At Trader Joe's • I Write Sins Not Tragedies — Panic! At the Disco • Into the Groove — Madonna • Rich Girl — Gwen Stefani • Higher — Creed • Rich Girl — Hall & Oates 'Hunger Games' Award For Best Huge Franchise • BOOP! • Shrek • Crest • The Hadids • Yo Gabba Gabba! Lindsay Lohan In Award For Twins Excellence • Michael B. Jordan – Sinners • Josh Sharp and Aaron Jackson – Dicks: The Musical • Lisa Kudrow – Friends/Frasier • Zooey Deschanel (married to a twin) • Soap operas – evil and normal The Sweat Tour Award For Best Live Indoor Performance • The Sweat Tour • Brat Tour • 'KIllah' — Lady Gaga — SNL • BOOP! • Bowen Yang, Lady Gaga — 'No More Slay' — SNL More ways to watch the Las Culturistas Culture Awards: