Pottery Barn rival takes aim at furniture store by stocking look-alike finds for much cheaper
Going by the name Erica, she posted a video on TikTok of her shopping experience on July 22.
The mother of two showed off a dozen HomeGoods products, half of them resembling Pottery Barn products.
Half of her finds looked almost identical to Pottery Barn's Halloween line, where similar items cost $29.50 to $129.
Other HomeGoods offerings Erica loved included ghost and bat baskets, a skeleton stuffed animal, and a bowl with a skeleton on the rim.
Prices may vary depending on locations, but various shoppers in YouTube videos claimed most of HomeGoods' Halloween items cost between $10 and $40.
Pottery Barn is famous for its luxurious home offerings, but it's also famous for being the focus of various dupes at retailers like Dollar Tree and Goodwill.
Unlike the nearly 1,000 HomeGoods locations, the retailer does not embrace Summerween in all its stores, but it does online all-year-round.
The pumpkin Erica found on the shelf resembled Pottery Barn's Handmade Terracotta Jack O'Lantern.
The higher-priced pumpkins are currently a best seller available in six sizes that costs between $29.50 and $119.
She couldn't help but notice that HomeGoods' inexpensive buckets could be compared to a skeleton serving bowl priced at a whopping $129 at Pottery Barn.
While HomeGoods' skeleton cheese knives did not match the bucket, they were a worthwhile dupe of a $49.50 Pottery Barn product.
Erica made her way to the ghost section after being impressed by pumpkins and skeleton, and found a cheeseboard that nearly matches a $69.50 Pottery Barn item.
She also spotted Martha Steward-brand ghosts that like Pottery Barn's $89.50 set of three, can be safely hung on tree branches.
After making her ghoulish finds, she went back to the pumpkin area, and found glasses similar to a set of 4 Pottery Barn cups that cost between $34.97 and $56.
Erica did not reveal the price difference between any of the items, which can vary based on location.
Retailers have been on the chopping block for years following fears of recession and inflation.
Tariffs have not made it any better, and has led to brutal job cuts.
However, HomeGoods has managed to survive the ordeal, and experienced an 8 percent revenue increase during its first quarter.
Pottery Barn, the largest Williams-Sonoma brand in revenue and store count, helped its parent company finish off its first quarter with a 3.4 percent increase in comparable brand revenue.
The brand continues to be a top furniture retailer compared to its competition such as the At Home chain, which plotted its bankruptcy in May.
The Texas-based chain ended up filing soon after closing 20 stores, and could potentially shutter more locations in the future.
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