Juana Martin highlights religious fervor at Paris Haute Couture Week

Fashion Network

08-07-2025

The Cordovan brand returns to bring the Andalusian tradition to the Parisian Haute Couture Week. The University Paris 1 Pantheon-Sorbonne, in the heart of the 5th arrondissement, hosted on July 8 the parade of the seventh haute couture collection of the firm founded by Juana Martín, in which the creator presented her proposals for autumn/winter 2025-26.
Through this parade, which shared the day with firms such as Chanel, Stéphane Rolland and Giorgio Armani Privé, the designer continues to consolidate her presence in the Parisian circuit, claiming her Andalusian roots through a narrative full of symbolism.
Named "Fervor", the new collection evoked one of the deepest traditions of southern Spain: Holy Week. The processions, the Christs and Virgins, the shower of petals and the golden ornaments served as a starting point for a sober and solemn proposal, in which black ruan, the fabric usually used in the manufacture of the tunics of the Nazarenes, acquired a leading role. The designs were strongly inspired by religious devotion and brotherhood imagery, with details that recalled characteristic elements of the processions, such as the penitents' belts or the sacred powers.
"We wanted to bring the tradition and craftsmanship of Andalusia, with its art and with a totally different vision, showing everything that is a Holy Week, with art, the spirit of the brotherhood, goldsmithing. It is a very important moment and I want people to have lived it from the feeling, which is what we always try to evoke from the firm," the designer told FashionNetwork.com backstage, minutes after the parade.
Among the styles presented on the catwalk, the opening look stood out, in which she incorporated a crucified Christ made with ropes; a silhouette completely covered with petals, in clear allusion to the floral rain on the steps; or a series of styles finished with golden handmade details and virgin headdresses. All this accompanied by a staging marked by the rhythm of an imposing Easter march, underlining the mystical spirit of the proposal.
As for footwear, the firm relied on the talent of Italian designer Francesca Bellavita, who designed a series of handcrafted shoes. Likewise, Juana Martín once again had the support of the Málaga de Moda brand collective.
"It has been a very exciting day in every way," concluded the designer, who had received just a few hours earlier, in the midst of preparing the parade, the news that she has been awarded the National Fashion Design Award 2025, granted by the Ministry of Culture.
Founded in 1999, the firm Juana Martín takes another step in its consolidation as a reference brand, claiming the Andalusian tradition and female empowerment through its bold and artistic designs. Looking to the future, it aims to continue growing with the opening of a new boutique located in Miami, scheduled for December, or the presentation of an exhibition at the Metropolitan Museum in New York, which will see the light in November 2026.