Centennial Yards Selects Live Nation to Operate Downtown Atlanta's Newest Iconic Entertainment Venue
ATLANTA, May 14, 2025--(BUSINESS WIRE)--Centennial Yards Company announced today that it has executed a long-term lease with Live Nation, the world's leading live entertainment company, to bring a new live music and entertainment venue to the heart of Downtown Atlanta. The state-of-the-art Live Nation venue will anchor Centennial Yards' under-construction sports and entertainment district adjacent to the Atlanta Hawks' State Farm Arena and Mercedes-Benz Stadium, home to the Atlanta Falcons and Atlanta United.
This partnership marks a new milestone in the continued development of Centennial Yards, the 50-acre, $5B+ mixed-use project set to transform a long-underutilized section of the city into a vibrant, walkable district blending sports, culture, community, and commerce. Centennial Yards Company serves as the master developer and consists of a partnership between an affiliate of CIM Group and a group led by Tony Ressler.
"Centennial Yards is poised to be the epicenter of sports and entertainment for the southeastern United States where people of all ages can enjoy concerts, sporting events, bars, restaurants, and retail stores—all in one vibrant mixed-use district," said Brian McGowan, President of Centennial Yards Company. "Partnering with Live Nation brings us one step closer to creating a thriving hub where unforgettable experiences happen. This new Centennial Yards entertainment venue is exactly what our region needs and adds a key element to what has already been a catalyst for the revitalization of Downtown Atlanta."
Joining the entertainment ecosystem in Downtown Atlanta, the new 5,300-seat capacity venue will complement the existing venue landscape including Tabernacle, Fox Theater and Buckhead Theater as well as sports facilities Mercedes-Benz Stadium, which can host up to 75,000 fans, and State Farm Arena, which accommodates 17,000 attendees.
The venue is set to showcase a range of performances across genres, from national headliners to global touring acts and local artists. Designed with unwavering focus on the fan, it will offer exceptional sound quality, clear sightlines, and a range of customizable options—including premium experiences and elevated food and beverage offerings.
"Atlanta has long been a cornerstone of American music and live entertainment, and we're thrilled to help write its next chapter downtown with this new venue at Centennial Yards," said Jordan Zachary, President of Global Venues at Live Nation. "This venue fills a key gap in the local entertainment landscape and we believe it will further strengthen the city's position as a cultural and economic powerhouse. We're proud to partner with the Centennial Yards, CIM Group and the Hawks organizations to deliver a destination that draws fans from across the region and contributes to the growth of Atlanta's vibrant music scene."
"We are thrilled to welcome Live Nation to Centennial Yards as we continue shaping a district that reflects the energy and spirit of Atlanta," said Shaul Kuba, Co-Founder and Principal, CIM Group. "Bringing this world-class venue to life is a major step forward that brings people together through transformative experiences—not just for the development, but for the city itself. It reflects our commitment to building something bold, inclusive, and unforgettable for Downtown Atlanta."
"As owners rooted in Atlanta, we are committed to shaping a Downtown that is dynamic, inclusive, and vibrant," said Tony Ressler, Principal Owner of the Atlanta Hawks. "Live Nation's new music venue builds on our vision for Centennial Yards as a destination where residents, visitors, and fans alike come together to experience the best of Atlanta."
Development at Centennial Yards is well underway. Live Nation will join Cosm, a 70,000-square-foot, three-level immersive entertainment venue; Hotel Phoenix, a 292-key hotel; and The Mitchell, a 304-unit apartment tower, which are anticipated to open later this year.
Centennial Yards' 50-acre master plan will feature over 8 million square feet for residential, retail, hotel, and entertainment uses. Centennial Yards South is already open, offering Centennial Lofts for students and young professionals. Wild Leap Brewery hosts sporting events with beer and handcrafted cocktails. Before ticketed events, the Tailgating Experience on Steele Bridge provides food trucks, live music, face painting, and fan activities. Overall, Centennial Yards is transforming Downtown Atlanta through community-focused development and vibrant spaces.
ABOUT CENTENNIAL YARDS
Centennial Yards is a $5 billion transformational mixed-use development in Atlanta, the Southeast's biggest and most influential market. As one of the largest and most ambitious city-center developments in the country, Centennial Yards is expected to revitalize 50 acres of underutilized land in the heart of Downtown Atlanta to connect surrounding communities and create several new city blocks at the junction of the rail lines where the city was founded. Once complete, Centennial Yards is expected to offer 8 million square feet of world-class new commercial and residential space comprised of 4 million square feet of dynamic retail, entertainment, modern office, and hotel, and 4 million square feet of new residential, as well as a vibrant public realm that will provide outdoor gathering spaces to all Atlantans and visitors of Centennial Yards. Anchored by major Downtown attractions, including Mercedes-Benz Stadium and State Farm Arena, one of the Southeast's largest Sports Entertainment Districts will feature restaurants, bars, a live music venue and other hospitality destinations. With multiple MARTA stations linking the campus with the rest of the city, and in close proximity to the Atlanta Beltline, Centennial Yards is expected to bring increased connectivity, walkability, and 24/7 living to the heart of Atlanta. Centennial Yards Company serves as the master developer of Centennial Yards and consists of a partnership between an affiliate of CIM Group and a group led by Tony Ressler. For more information visit www.centennialyards.com.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com
ABOUT CIM GROUP
CIM is a community-focused real estate and infrastructure owner, operator, lender and developer. Since 1994, CIM has sought to create value in projects and positively impact the lives of people in communities across the Americas by delivering more than $60 billion of essential real estate and infrastructure projects. CIM's diverse team of experts applies its broad knowledge and disciplined approach through hands-on management of real assets from due diligence to operations through disposition. CIM strives to make a meaningful difference in the world by executing key environmental, social and governance (ESG) initiatives and enhancing each community in which it invests. For more information, visit www.cimgroup.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250514770693/en/
Contacts
Media Contact:
The Koki Group PR (Centennial Yards)Vijay Lalwani, Michelle Ayalacy@thekokigroup.com
Live NationStephanie Corzettstephaniecorzett@livenation.com
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