Shein fined millions in France
The Antitrust Agency, which is responsible for consumer protection and competition in France, stated that 'Infinite Style E-Commerce Co Ltd', which handles sales for fast fashion giant Shein, had misled its customers about discounts as well as making 'vague environmental claims'. Pic:for SHEIN
It said its investigation showed the company had 'deceived consumers about the authenticity of discounts they could benefit from,' because the price of goods a company says are discounted, must be the lowest one advertised during the previous 30 days.
They say Shein broke this rule by not taking into account other previous offers and added that sometimes prices increased before a discount was applied.
In a statement, Shein said the antitrust agency had informed them of the issues related to discounts and environmental claims last year and said they have since taken action to correct the issues in question.
In a statement the fashion giant said all of the issues raised were rectified and added that Shein takes its legal and regulatory obligations in France very seriously.
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