Avery Dennison Launches RFID Plant in India with AD Cobra
The plant opened officially on 23 April 2025 and introduced the AD Cobra inlay, a solution custom-developed to address India's unique environmental and operational requirements. This innovation aims to accelerate RFID adoption by offering better adaptability and integration for local businesses.
Saurabh Agarwal, Vice President and GM, South Asia, highlighted that local production will allow the company to reduce lead times, respond swiftly to market needs, and better serve Indian clients across multiple sectors. Kelvin Tan, Director, APAC Intelligent Labels, emphasised that India's growing RFID market calls for regional innovation and localised solutions.
The facility supports Avery Dennison's broad RFID technology portfolio, spanning UHF, HF, and NFC — used in apparel, FMCG, pharmaceuticals, retail, and logistics. RFID enhances inventory accuracy, streamlines supply chains, enables product authentication, and combats counterfeiting, all while improving consumer experiences and boosting brand loyalty.
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