Tesco, Sainsbury's, Morrisons and Waitrose unite to fight hunger across the UK
Four major UK supermarkets have joined forces for a good cause. Anyone who shops at Tesco, Morrisons, Waitrose and Sainsbury's will now be able to donate money to fight food hunger.
The leading supermarket giants have come together for a new initiative, the Let's Make A Meal of It campaign that is being run in partnership with the UK's leading food distribution charity FareShare.
Billed as "one of the most ambitious retailer collaborations to date", the campaign, which is also supported by suppliers, was officially launched across each of the four supermarkets on Monday, May 19, and will run for between seven to 14 days.
To make a donation, customers will be encouraged to round-up at the till online and in store, with every pound being donated going towards five meals to those who really need them.
All donations will go towards FareShare and will be spent on sourcing and redistributing meals from surplus food.
Those who will benefit from the initiative include children who'll receive a hot meal at youth clubs during the holidays, alongside people who are experiencing loneliness and isolation who can meet with others over a meal.
The Let's Make a Meal of It campaign has been developed in response to the growing demand for meals, as it aims to identify and secure more places of surplus food that can be rescued.
It comes as research has suggested that one in seven people in the UK go hungry, with 2.7million of them being young children, which is said to be a "significant rise" since 2020.
The collaboration to fight UK food poverty was inspired by the Coronation Project, an initiative launched by King Charles who urged the food industry to to bridge the gap between food waste and food need across the UK.
Kristopher Gibbon-Walsh, CEO of FareShare, said: "Through Alliance Food Sourcing, FareShare and The Felix Project are transforming surplus food into meals—reducing waste, strengthening communities, and changing lives across the UK."
Simon Roberts, CEO of Sainsbury's and President of IGD, said: "At Sainsbury's we believe everyone should have access to good food.
"This is a breakthrough for the UK food industry to be working together in this way to tackle food poverty and just shows what is possible in delivering real and positive change."
Matthew Barnes, UK CEO of Tesco, said: "We are excited to support the Let's make a meal of it campaign and strengthen our partnership with FareShare. Collaboration is key to addressing food insecurity, and we are happy to partner on this with the other retailers."
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Rami Baitiéh, CEO of Morrisons, said: 'As a food retailer and manufacturer, we are committed to tackling food waste from field to fork. We want to help eradicate food poverty and are delighted to play our part in this industry initiative to redistribute surplus food to people in need.'
James Bailey, Managing Director of Waitrose & Partners, said: 'We are proud to be part of Alliance Food Sourcing to reduce food waste while tackling food insecurity. Working with our suppliers, we're helping to divert surplus from our supply chain that would otherwise be wasted, to get good, nutritious food to people in need.'
Shoppers can donate to the Let's Make a Meal of It campaign in Sainsbury's, Waitrose, Morrisons and Tesco stores now.
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