After losing the IPL 2025 final to RCB, partner of Preity Zinta makes a special request to BCCI for.....
The brand value of the IPL is increasing with every season and at present it has become the second most valuable league in the world after America's NFL. However, the gap between NFL and IPL is still quite big.
Punjab Kings co-owner Mohit Burman has suggested that the IPL window be extended from 3 to 4 months (12-16 weeks). He said that other big leagues like the NFL (4.5 months), Premier League (9 months) and NBA (7 months) run for a longer period, giving them an advantage in brand building and fan engagement.
In a conversation with PTI, Mohit Burman said, 'We are second after NFL in value per match, but we are still behind in total brand value. If we want to get there, we need a window of 12-16 weeks.'
Burman further said, 'Longer window will give us a chance to tell better stories, increase competition and create more value for fans, broadcasters and sponsors. Just increasing the time will not do anything, during that time we will also have to focus on content, fan engagement and off-season planning.'
At present, 10 teams play 74 matches and the tournament gets a window of 9-10 weeks. But there is news that from 2028, the number of matches in IPL can be increased to 94, although the number of teams will not increase.
This proposed plan will allow every team to play an equal number of home and away matches, which will automatically increase the league window. However, it is not possible to implement it before 2028 as the schedule till 2027 is already fixed.
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Business Standard
34 minutes ago
- Business Standard
Who plays, who sits? Injuries cloud India's Playing XI for 4th Test vs ENG
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New Indian Express
2 hours ago
- New Indian Express
Campa Cola corners 14% market share in key cities, claims Reliance Retail
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Time of India
2 hours ago
- Time of India
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Akash Deep's groin and back are being monitored closely, while Arshdeep's split webbing on his bowling hand is likely to take some more time to heal. TOI understands that Reddy could well be ruled out of the tour. 'Reddy has injured his knee. The BCCI medical team is assessing him, but it could be a ligament tear,' a BCCI source told TOI. If Reddy is unfit, the team management may have to go with Shardul Thakur. Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW! India had banked on the utility allrounders in Nitish Kumar Reddy and Washington to lend balance to the playing XI from the second Test. 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EXCLUSIVE: Nitish Kumar Reddy ruled out of England Test series Gautam Gambhir's tenure as Head Coach of the team has mostly been about having more players with multiple skills regardless of the format of the game. That led to Washington Sundar playing ahead of R Ashwin to start the Test series in Australia last November. Reddy was fast-tracked into the Test team in Australia mainly because of the promise he showed in the preceding IPL. Reddy's century in the Boxing Day Test in Melbourne raised hopes of finally discovering a genuine seam-bowling allrounder in the mix since Hardik Pandya expressed reluctance to play Test cricket due to fitness issues a few years ago. Thakur, who was seen as the one to be doing the job in the interim, lost his place to Reddy after the first Test here. It's time Thakur proved the selectors right for bringing him back almost out of the blue. There are murmurs that Gambhir has been overtly keen to give Jurel more game time too. All of it sounds fair in the white-ball formats. To execute it in the longest format of the game needs absolute conviction. Poll Who do you think should replace Nitish Kumar Reddy if ruled out due to injury? Shardul Thakur Dhruv Jurel Another allrounder Stick with the current squad Gambhir's calls have been mostly vindicated by Washington and Reddy with crucial contributions at different stages in different Test matches. Washington's spell of 4/22 in the second innings at Lord's last week gave India a definite advantage to go ahead in the series. He also answered the team management's call to arrest any lower middle-order collapse in the first innings before he fell for a duck in the chase at Lord's. It was Washington's finest performance overseas. However, Reddy's performances since the MCG Test have been underwhelming. He was brought in to bat at No. 6 from Edgbaston. By the second innings in the second Test, he lost that batting number to Ravindra Jadeja. The three top-order wickets at Lord's have been his biggest contribution. Thakur looked out of breath in the first Test. What this team needs at this moment is reassurance from Thakur and Washington that they are ready to step up and do more than just contribute to the team. Washington and Thakur are not completely alien to taking more responsibility when the team is somewhat crippled, as he showed on his Test debut in the famous Gabba win in 2021. It was in England in 2021 that Thakur truly showed his prowess as a bowling allrounder with his batting capabilities down the order. He may have got another shot at redemption. Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
