Rising demand for freelance digital work in Oman
Muscat: Oman is witnessing rapid growth in its freelance digital work sector, fueled by shifts in the global job market and digital economy trends. This surge is supported by national initiatives designed to empower youth and offer sustainable income through various digital platforms.
Government Support and Legal Frameworks:
Azza bint Ibrahim Al-Kindi, Director of Commercial Affairs and E-Commerce at the Ministry of Commerce, Industry, and Investment Promotion, stated that e-commerce is now one of the most prominent freelance fields. A key initiative is the 'Freelance License Record,' allowing Omanis to engage in online commerce legally with minimal fees and clear regulatory frameworks.
Benefits of E-Commerce:
She emphasized the low startup costs compared to traditional stores and the expanded consumer reach through digital platforms, which help Omani businesses access regional and global markets.
Empowering Youth & Entrepreneurs:
Freelance digital work enhances the skills of young Omanis and offers a flexible way to diversify income. Over 200 activities are now eligible for freelance licenses, with the "Ma'roof Oman" platform helping verify licensed digital stores to boost consumer trust.
Driving the Digital Economy:
This sector supports job creation in areas like marketing, design, and software development. It promotes innovation, tech skills, and economic diversification.
Strategic Initiatives Under Oman Vision 2040:
Oman's National E-Commerce Plan (2022–2027) includes training programs to help entrepreneurs join platforms like Amazon and Noon. Other efforts include developing IT competencies through the "Makeen" program and encouraging SME integration into global supply chains.
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