The Anthropologie Memorial Day Event Has Started
Check out a few of our faves below:
An upholstered mirror for 30% off that's giving elevated coastal grandma and wants to be the one to compliment all your summer OOTD's.
Promising review: "I have been looking for a unique mirror for so long, this one was perfect. It's such a standout piece. Quality is fantastic too!" —A_Smith3Price: $488.60+ (originally $698+; available in two sizes and two colors)
Or a classic fluted mirror for 30% off if you need to add more dimension to a room. Or, if nothing else, to give you an ideal place to practice your best, "Mirror, mirror on the wall," Evil Queen impression.
Price: $418.60+ (originally $598+; available in two sizes and three colors)
A king-sized textured trellis bed for 33% off to give your room an instant focal-point upgrade. I love that it's a neutral color, too, so no need to worry about it clashing with your existing curtains or flooring!
Promising reviews: "This bed is gorgeous! Quality is great, delivery went smoothly and I was able to get this on sale along with the matching nightstands." —itsjillyg"I recently purchased this bed (it shipped to my house within 2 weeks after my order) and I'm very happy with the purchase. It looks super cute (just like the photos) and it seems sturdy (no squeaking, creaking, or moving around when the dog decides to jump on the bed and start playing with a toy)." —AnnePenelopePrice: $999.95 (originally $1,498)
An organic cotton sheet set for up to 30% off that'll help you slip into a new era of self-care and cozy sleep hygiene. You know what *doesn't* help you drift off? Itchy or worn sheets that have little snags and tears that are going to irritate you.
Promising reviews: "These sheets are even more darling in person, while having a bit of heft to the fabric, which I prefer. Queen-sized fits my bed perfectly! Would purchase again!" —Calla"I was worried when I first opened these sheets, they are rough right out of the bag. But with one wash, they softened up. I am so happy with them, they are really beautiful sheets." —Mgib20Price: $47.60+ (originally $120+; available in sizes twin–California king, in pillowcase sets, and in 14 styles)
Some fluffy towels with striped edges for 30% off if your old ones are starting to pill and you want to welcome in a new, seasonally appropriate batch into your rotation.
Promising review: "I bought these hand towels to freshen up our bathrooms, and I'm so glad I did! The quality is amazing — these are so soft. Plus, the design is a 10/10 for me, just enough interest to feel new, but nothing too wild to imagine they will be 'out of trend' in a couple of years. I want to update the rest of our towels with these!" —ClurrrickPrice: $14+ (originally $20+; available as hand towels, bath towels, or washcloths, in different sets, and in five colors)
A pair of raffia coasters for 30% off to combat water stains and give you a boost if you love a micro-decor moment.
Promising review: "These coasters are so cute! Got these as a gift for my mom, who is doing an Italian coastal theme for her patio. She absolutely loves these and wants more to use as wall decor." —Kylie MPrice: $12.60 for a set of two (originally $18)
An indoor/outdoor side table for 30% off, so you don't have to balance your phone, coffee, and morning read on your lap while trying to get some circadian-syncing sunshine in before work. Now you have the perfect place to set your stuff ~in style~.
Promising review: "Love these little side tables! They're a perfect way to infuse some color in your outdoor space. They're made with glass fiber reinforced concrete so they're super durable and made to last. Highly recommend!" —TJAnthroinsiderPrice: $208.60 (originally $298; available in five colors)
A handwoven rug for up to 30% off because even in warmer weather, your toes don't deserve to freeze on hardwood or tile flooring in the mornings. Plus, this can help cover up any dents or markings in your floor and add a little spunk to any room!
Promising review: "Such a subtle and pretty layer for a bedroom. The viscose gives subtle shine and its so soft!" —EAnthroInsider1Price: $68.60+ (originally $98+, available in seven sizes and two colors)
A side table for 30% off for helping wrangle your emotional support water bottle, your night lotions, your remotes... whatever you need at arm's length that you don't want to have to get out of bed or off the couch to fetch.
Promising review: "Bought these as a pair to use as nightstands, and really like them! I love how much I can hide in the bottom section, and can use the top as a single layer of commonly used items: glasses, eye mask, chapstick etc. (No more of my cat knocking my glasses from the surface in the morning!)" —Brendy 2024Price: $348.60 (originally $498, available in two colors)
A ceramic table lamp for 30% off if you're tired of dark and bland corners ruining your sunny vibes. Topped with a linen shade, this is a decor piece you'll love year-round. (And you can gloat to all your guests about that price!)
Promising review: "Bought this on a whim, and was really happily surprised at how cute it is. It's compact, so I have it in the kitchen and love it." —rmicjPrice: $166.60 (originally $238)
A printed curtain with striped trim for 30% off that'll help keep the sun out but the happy hues in all summer long. We love you, sun!! But we don't need you waking us up the moment you get up on a weekend.
Promising review: "I love the airy quality of these curtains. The floral motifs and embroidered striped edges are also a beautiful touch! Such a stunning piece for any room!" —KBanthroinsiderPrice: $75.60+ (originally $108+; available in four sizes and two colors)
A tufted corner chair for 30% off, so your summer plans of "sit in a corner with the AC blasting beneath a pile of blankets" can be as cushy and elegant as possible.
Promising review: "Love this modular sectional! The neutral tone of the Irena print makes it so easy to match with any décor. It's the perfect add without being too overwhelming for a sectional." —kphanthroinsiderPrice: $1,118.60 (originally $1,598)
A stoneware vase for 30% off to do as the Romans do... did? Hey, this vase aesthetic has been around for CENTURIES for a reason: It's classy, functional, and can be used to fetch water from the well in a jiffy.
Promising review: "These make me want to jump into an Italian Summer! These are perfect to have displayed alone or holding fresh flowers! They make a perfect addition to a bohemian, coastal, or eclectic home décor style." —NCAnthroInsiderPrice: $28+ (originally $40+, available in two styles)
A fruity cocktail tray for 30% off, because whether you're making drinks for friends or settling in for a solo night in, why not make your drink as presentationally cute as possible?
Promising review: "Great quality, I added hanging hardware and placed it in my kitchen. Looks great." —krjh2Price: $47.60+ (originally $68+; available in two styles)
A fish coir doormat for 30% off to wipe your feet, hold your shoes, and brighten up your entryway faster than you can say, "The sea is good."
Promising review: "Even my picky husband loves it. It's super cute." —HyegalPrice: $37.80 (originally $54)
A rattan throne chair for 30% off if you want the perfect chair that is so grand, your friends are 100% going to try to kidnap it right off your porch or out of your living room. (Yep. It's indoor/outdoor. You can be the royal ruler anywhere in your home.)
Promising reviews: "Beautifully made! Makes a wonderful addition to a party or in the home!" —Nini"So FANTASTICALLY beautiful! I love these more then words can say!" —Goodsoulpatti"A show stopper! Stunning and large in person! Chair is very sturdy and comfortable to sit in!" —MelissaMackPrice: $768.60 (originally $1,098)
A petunia candle holder for 30% off for bringing a touch of the flowers outside into your home decor. These are giving "Bridgerton main character", so if you're counting down the days until season four, these will help you pass the time in true Regency fashion!
Promising review: "These are so beautiful!! Such good quality." —chloec111Price: $30.80 (originally $44)
A set of four linen-blend napkins for 30% off, so you can make your table look extra put together because everyone knows that using cloth napkins immediately ups your host-with-the-most aura by at least fifteen points.
Price: $28 for a 4-pack (originally $40)
An Icon double-walled glass tumbler for 30% off for making your hydration goals all the sweeter. (And cuter!) These glasses are Anthro-famous, and if you haven't started collecting your faves, now is the time!
Promising review: "This glasses were a gift for a friend and she absolutely loves them. Although I love the icon glasses, I found these so be a bit more unique and give a wine glass tumbler vibe. Highly recommend!" —DmillsPrice: $12.60 (originally $18; available in three styles)
A stoneware butter dish for 30% off you'll never regret buying (especially at less than $20, heck) because you'll smile every time you grab it to butter your toast.
Promising review: "So cute to have on the counter." —abbycraftonPrice: $18.20 (originally $26)
Brb, just gonna spend the afternoon browsing The Anthropologie Memorial Day Event and do literally nothing else. Don't forget to send to your friends as well, because remember:
(And also if they buy the chair throne, you can sit in it at their house, too!)
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Buzz Feed
3 days ago
- Buzz Feed
53 Affordable Versions Of More Expensive Products
Nortiv 8 walking shoes with the pillowy comfort and bold color combos of Hokas on the cheap, so you can splurge a little bit on that boutique boxing class this week instead of shelling out more for the name-brand shoes. A tinted lip balm you'd SWEAR is Clinique's $25 "Almost Lipstick" Black Honey for the lovely, sophisticated hue it'll turn your lips. This is great for people who 1) always want a little lip color, 2) hate a sticky feel, and 3) love a bargain. Gold Bond's firming neck and chest cream to *gently* hydrate, exfoliate, and tighten the skin that's more sensitive than the rest of your body but less sensitive than the skin on your face. This makes for a lovely, quite effective in-between formula packed with aloe, salicylic acid, and jojoba oil in a formula that reviewers say works just as well as much pricier creams. A ribbed button-up tank that'll give you the same vibes as an Abercrombie & Fitch one for half the price. So you could double ya' want. Maybe this is what they always meant when they said transitioning your look from office to happy hour? A cutesy juice glass that'll run you $6 less a pop than the iconic Anthro icon juice glasses. Once you start collecting 'em, you may not want to stop! A Lululemon-inspired tennis skirt with built-in shorts and a secret inner pocket because are you even living your best summer life if you're not claw-handing your iced coffee and phone in one hand while you wildly gesticulate as you tell your friend a story on a neighborhood walk? No need to worry about a strong breeze. A "Soft" perfume rollerball that's definitely made an appearance or five in your FYP scroll. It's only $5 and smells totally delightful (it gets compared to sweet treats like waffle cones). BUT! That's not the only reason to love it. It reminds reviewers of the $65 bottle of Pink Sugar 👀 and layers like a dream. Or a Creamy Coconut fragrance rollerball to have everyone assuming you paid full price for the $25 Sol de Janeiro fragrance. Even if your immediate plans don't entail sitting on a beach and drinking out of an actual coconut, you can still catch a whiff of the island vibe with this sweet scent. An Anthro-leaning reversible quilted throw blanket in a ton of charming prints for a bedroom refresh that'll brighten things up and leave a little more room in your budget for, perhaps, a fun throw pillow?! Essence's Drop of Sunshine Bronzing Drops will help you fake that you spent the weekend taking in the sunshine instead of sick and holed up on your couch catching up on all the horror movies you've been meaning to watch. And at $33 cheaper than the Drunk Elephant version, you might just go ahead and invest in a second or third bottle now. Reviewers say it's super hydrating and buildable! An spaghetti strap sundress with built-in shorts (maybe "built-in shorts" is the 2025 summer mantra?) so you can reap all the benefits of a cooling sundress in the heat without having a Marilyn Monroe moment. (Reviewers say it's waaaay cheaper than one you can find at the mall.) A pair of pilot shield sunglasses for a very close look to the $699 Bottega Veneta pair. If you're on TikTok you've probably already seen these bad boys and thought about taking the plunge. It's a mere $14.99 plunge so, eh, might as well. A CZ tennis bracelet with tons of reviewers who say it can pass as actual diamonds. Listen, you want a glamorous stack but you don't have to choose between that and a long weekend at a beach resort. Or, go all out with a set of golden bracelets to help build up your wrist stack 'til you can throw your money at some real-deal Cartier ones with price tags that'll make you gasp. An intoxicating Baccarat Rouge 540–inspired Cremo Body Wash will help you smell luxe without blowing your whole beauty budget for the month. It has a blend of white jasmine, red currant, and sweet amber that reviewers say stacks up to the real deal and sticks with them throughout the day. E.l.f. Lash Xtndr Tubing Mascara if you've tried pricier versions but have shied away from rebuying because of $$$. Seriously, just try this! It's so good that I'm currently on my THIRD tube. Good Molecules Pineapple Exfoliating Powder made with natural rice starches and pineapple, kiwi, and papaya extracts that'll foam up and *gently* polish skin, giving you similar results to the $68 Dermalogica version. You can use it up to four times a week to see (and feel) the benefits without harsh scrubs or panicking a little bit at your Ulta total. Plus, Good Molecules Yerba Mate Wake Up Eye Gel. Reviewers swear that this works just as well as $$$ eye creams at minimizing puffiness and swelling thanks to a powerhouse duo of caffeine and hyaluronic acid. Some sharp-looking pointed-toe flats with similar comfy, machine-washable features to pricier Rothy's or Vivaia flats. You'll be glad you packed these to get you from Notre-Dame to the Eiffel Towel on a long but gorgeous scenic view! And when you get home, you can toss 'em in the wash to look like new for your next adventure! A beaded shoulder bag in case you've added a similar Staud one to cart about a million times but haven't been able to checkout just yet. The brand's beaded bags became instant classics but you can get a little splurgey at Anthro without having to completely upend your monthly budget on a (gorgeous) $295 bag. You could get three of these at that price (if you wanted). A set of wrist and ankle weights will feel like an extra fun accessory after you look up how the pricing ($22-ish) compares to similar Bala Bangles ($50-ish). Slip on these before you take a stroll with a pal to get in your steps. Just be prepared for the onslaught of compliments by passersby. Mise En Scene Perfect Serum, a K-beauty product that's probably come across your radar for its stunning before-and-after results *and* lower price tag than a comparable $46 Gisou hair oil. Locking down a cheap but transformative hair oil will soften the blow of putting off having your split ends snipped off for a few more months. Sliick Ingrown Rescue Solution to halt painful (and unsightly) ingrown hairs before you realize they've rudely shown up on your first beach day of the year, no matter how you're DIY-ing hair removal. AND it's half the price of holy grail Tend Skin! Oxo's portable Cold Brew Rapid Brewer if you guzzle coffee like it's your main salaried job where you have a corner office in the C-suite. It whips up cold brew in a mere five minutes, which is even better news if you've gotten sticker shock from Aeropress but need something that'll work both at home and on the go. (For the record, some reviewers call it "Aeropress 2.0" because they prefer the Oxo version.) Self-Tanner for some super-easy-to-apply color that'll develop in an hour. No need to book a (costly) spray tan appointment. (Psst, reviewers who've previously sworn by St. Tropez products have made the switch!) A cherry bag charm can add a lil' razzle-dazzle to your plain bag that's just not doing it for you anymore. Just let your work nemesis assume that it's the $95 Coach charm. An Elizavecca hair treatment to give you "rich girl hair" thanks to its collagen and ceramide 3 formula. And it'll take just a few minutes of your time, like as little as five minutes post-shampoo. Because time is money, money is power, and power is pizza. (In case you were curious, lots of reviewers say they prefer it over $$$ Olaplex.) A long-sleeve bodysuit will wrap you up in an incredibly soft fabric that reviews oft compare to Skims. AND it's supportive enough so you can wear it without a bra, which is always a great thing! Plus, a stretchy bodycon pencil dress with heaps of Skims comparisons for the shape and stretch. I'm guessing this is what Morticia Addams would wear to an all-inclusive beach resort. A pair of wireless over-the-ear headphones you'd mistake for AirPods Max if you weren't paying close attention thanks to the similar shape and shade options. These beauts are at a small fraction of the price (I swear, that math is easy) with good noise-blocking, 10 hours of play per charge, a built-in mic for calls, and cushy padding so you can put those extra HUNDREDS you're not spending on AirPods Max for a flight to your college roommate's wedding. Catrice's Magic Shaper Face Cream Palette to help you build out and highlight your face's gorgeous assets for a mere $8 instead of $88 with a similar Makeup Forever palette. Listen, you don't have to spend a bunch of money to LOOK it. And a palette like this is gonna last you a while. A baroque-inspired mirror to instantly dress up an entry or hallway. The gilded frame looks equally great hung on a wall or atop a console. And every time you gaze upon your reflection in it, you can think about the dough you saved by opting for this one over the more expensive Anthro version. An elegant set of square wineglasses that reviewers point out are VERY similar to the pricier ones sold at Crate & Barrel. Whether you're just drinking some water out of them or some actual Prosecco, they'll certainly elevate the moment. E.l.f. Halo Glow Liquid Filter that'll free up a bit of coin if you've been eyeing Charlotte Tilbury's Hollywood Flawless Filter as a glow-getter on a budget. This stuff has hyaluronic acid and squalane to give you that lit-from-within for less than the cost of a pricey chopped salad from that place beside your office. A faux-leather bag you'll do a double-take on because it's verrrry similar to Polène's Cyme you've been stalking online and thought, "Welp, I could buy this instead of flying to my college roommate's wedding" before buying that flight. Hanes Ultimate ankle socks can pass the comfort test for fans of Aritzia's TNA line. Yes, we're at that age where socks can be luxurious. A faux-pearl choker that's a dead-ringer for a Vivienne Westwood piece you can easily add to all kinds of outfits that are missing something. Mystery solved. Slingback heels to add an air of sophistication to a simple outfit. We're not on a Chanel budget, but that's perfectly fine and normal! These beauts will help you chase that feeling AND turn out to be super versatile so you'll have a pretty low cost per wear. And while we're chasing that feeling, a quilted leather crossbody purse can scratch a Chanel-ish itch while adding an affordable purse into your wardrobe rotation. A glitzy long-sleeve sequin dress in case you marveled at the $765 16Arlington dress Hailey Bieber wore but gasped out loud when you looked at the price. This under-$100 version is just begging to make an appearance in a loud, dark club somewhere in Europe. A pair of retro-style oval sunglasses your nemesis will mistake for the $400+ Miu Miu ones, which is fine. Let 'em think that and put that extra cash toward whatever else you want. A multipurpose blush stick you can try out to create the lovely watercolor blush trend. Y'know what's even lovelier? Paying $7 for this instead of the $18 Pixi Beauty version so you can build and blend color to your heart's content. A pair of satin block-heeled dress shoes you'd mistake for some Loeffler Randall heels if you didn't buy them yourself! Reviewers also say that the supportive straps mean you can still make all kinds of moves. A wedding dance floor hates to see you coming. A velvet V-neck maxi dress that'd make a perfect bridesmaid dress. Or just a wedding guest dress! You're already paying [redacted] to attend the Nashville bachelorette. We don't need to spend $400 on a dress too. Slip-on mules because you're not allowed to wear sneakers to the office (I'm emailing HR on your behalf) but don't do heels. You'll get all kinds of use out of these comfy alts to the pricier Madewell Gemma mules without having to MAKE yourself wear them enough times just to make yourself feel better about dropping serious dough on them. Platform slippers you've eyed on so many other people in public (or, well, the similar but more expensive Ugg Tazz) and want in on the cozy style. Once you slip your feet into the faux-fur shoes, you'll find every which way to wear — even in the sweaty pits of summer. Cushionaire slides that'll help satisfy your old dogs' yearning for comfy Birks (there are 1,000+ reviews comparing them) for significantly less. E.l.f.'s Holy Hydration! Thirst Burst Drops made to help plump up (hydrating hibiscus complex and hyaluronic acid) and brighten (niacinamide) your complexion for similar results to the $35 Glow Recipe Watermelon Dew Drops. Reviewers say it works great alone *or* mixed in with foundation. A plated ring with just a bit of glitz that'll help you channel the Cartier look without affecting your financial planning goals like the real-deal would. Dossier's "Ambery Vanilla" perfume because you thought about shelling out for YSL's Black Opium but your budget said no despite all your other perfume bottles being on empty. A Briotech spray can help soothe rosacea, eczema, rashes, sunburns, and other skin irritations for when your skin is just not cooperating thanks to hypochlorous acid (it's in your white blood cells and helps soothe inflammation). Tower 28 SOS Daily Rescue Spray is also what some call a miracle in a bottle. But Briotech is in a cheaper bottle. Some mid-weight sweatpants in case you wanna bring some luxe feel to your couch-rotting. Folks on TikTok compare these to Aritzia's for a fraction of the price. Everyone wear sweats but they don't have to be expensive sweats. A half-zip pullover sweatshirt that'll run you far less than Lulu's $118 scuba hoodies.
New York Post
11-07-2025
- New York Post
This Prime Day mirror deal is so good, no one will ever know it's not *that* one
Every now and then, a home decor piece drops that captures everyone's hearts and wallets: A green velvet Article couch, boucle-covered furniture, and of course, that mirror from Anthro that went viral (and up to $1,500 in price). Listen, sometimes splurging on your home decor is worth it. But a lot of times, you're just paying for the clout surrounding the brand, and aren't we too grown for those marketing tricks? Even if it wasn't Prime Day (which it is, and the last day at that), I would be pursuing the e-retailer for more affordable options to the vintage style mirror because they have plenty, including one that I've just added to my cart along with about $300 plus worth of stuff. Advertisement Amazon If you're searching for a replica of the coveted mirror from Anthropologie, this is it! The Antok Arched Full Length Mirror has an antique look, featuring an ornate embellishment at its crest. The glass is shatterproof, and there's a U-shaped bracket in the back for extra stability. It comes in two styles (retro and luxury), in several different finishes and sizes. 20% off for Prime Day. Amazon If minimalism is more of your style, you can't do better than the SweetCrispy Arched Full Length Mirror. It's large enough for all of your #OOTD selfie needs, and will make any space you place it in seem bigger by reflecting natural light. It can be wall-mounted or leaned against the wall, making it a renter-friendly option, too. Best of all, it's less than $50 for Prime Day. Amazon And finally, the mirror that was added to my cart for Prime Day (along with a few other 'essentials'). Similar to the SweetCrispy Mirror, the Antok Full Length Mirror offers elegant lines and a sleek look. I loved it because of its width (19 inches), golden alloy frame, and polished finish. I'm thrilled at the idea of having it in my bedroom as much as I'm thrilled with its below $35 price point. I might buy another for my hallway. Regardless of whether you're heading to campus next month or revamping your space, Amazon's Prime Day is the best time to save on big items like TVs, and smaller items too, like clothes or beauty. I've scored everything at this shopping event, from my sweet alternative mirror to a very cute nightstand from Alohappy, and I may go back for more. But if I do, I'll have to hurry, and so will you, because the sale ends tonight, and a lot of items are already losing their discounted price. Your Prime Day FAQs, answered How long does Prime Day last? In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT. When does Prime Day end? Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals. Do you have to have Amazon Prime to shop Prime Day? Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached. Do Prime Day deals change? Yes! Amazon drops new deals daily, slashing prices on already-discounted bestsellers throughout the sale. Additionally, keep an eye out for Lightning Deals, which last for a very limited time until stock runs out. Act fast when you see a good deal, they don't last forever! What are the best Prime Day deals? From reporting on Amazon sales throughout the years, we can tell you for certain that it's the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers. Is Prime Day worth it? We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale. When is the next Prime Day? Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it's safe to assume it will take place in mid-July 2026 — similar to previous years. Can't wait to shop more Amazon deals? Look out for Amazon's Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday. Don't miss Post Wanted's around-the-clock coverage. Click here to find all of the best deals. For over 200 years, the New York Post has been America's go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We're not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren't already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we're known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
Business Insider
19-06-2025
- Business Insider
Wait, is Walmart cool now?
I have a question — a serious one, don't laugh: Is Walmart actually cool now? On TikTok and Instagram, people are showing off Walmart"hauls" — particularly for kids' clothing. These videos tend to be similar: excited shoppers going through a bag of clothes still on the hanger and admiring each item, often expressing surprise or shock that the piece of clothing is so cute or trendy, considering it's from Walmart. One TikTok creator who posts videos of fashion and home items mostly from Target recently posted a video of her cart at Walmart with the caption "WALMART IS THAT GIRL 👏🏽 ." In another video, a woman shows off the plastic tumbler glasses in the Walmart home section, marveling, "Doesn't this scream Anthro vibes?" nodding to much more expensive Anthropologie. In the comments on her video, someone writes, "Walmart is really stepping it up!" Maybe Walmart really is stepping it up. Breann Day, a mom of two, recently made one of those haul videos — not sponsored by Walmart, she confirmed to me — expressing surprise at the "elite" baby clothes she picked up. She held up a tiny pair of baby shorts. "Three dollars! Target could never!" "I like it more than Target," Day told me. She said a house brand at Target, Cat & Jack, seems to "never change," especially for boys' clothes. The selection for girls' clothes is still better at Target, she says, but "I can find just as cute — and cheaper — from Walmart." Personally, I can say that I, too, have found the appeal of Walmart's Wonder Nation kids' line. It rivals the slightly higher-priced Cat & Jack line from Target, which was previously a staple for my two kids. For instance: My daughter loves a poufy dress; at Walmart, there is a dress that comes in 14 different colors for $9.98; Target's Cat & Jack has a similar dress that comes in only three colors for $15.00. After her $27.99 light-up Elsa sneakers from Target sprang a hole, I replaced them with nearly identical non-light-up "Frozen" sneakers for $13.96 from Walmart. As I have shopped Walmart for kids' clothes, I've also picked up some clothing for myself. I have a pair of pajama sets from Walmart's Joyspun label, which is cheaper than the comparable version from Target. I even wore a floral print shirt dress from the Free Assembly line — a Walmart house brand! — to a casual outdoor wedding. Online clothing sales are up 23% this year at Walmart Something must be working when it comes to clothes at Walmart. Sales are up a lot over the past year. In 2017, Walmart hired Denise Incandela, an executive from Ralph Lauren and Saks Fifth Avenue, to attempt to revamp its fashion offerings. By 2020, Walmart had launched two apparel brands, Scoop and Free Assembly. Both had trendier clothes than dowdy Walmart had come to be known for. Incandela overhauled the in-store displays, decluttering racks, and using mannequins for a more department store vibe. ("Every time we put stuff on a mannequin, it sells," Incandela told Fortune in a recent interview.) Walmart didn't respond to my request for comment. In its most recent earnings call, US division CEO John Furner called out its fashion specifically, saying he was "really proud of the progress in apparel." This isn't the first time Walmart has tried decluttering to compete with Target. There was its 2009 "Project Impact" initiative, for instance. This time, something seems to be working. Walmart got me in one of its dresses, after all! EMARKETER, BI's sister company, reports that Walmart's e-commerce sales for the apparel, footwear, and accessories category were 23% higher in 2024 than in the previous year. And the analysts there are projecting 18% growth for 2025. In comparison, EMARKETER projects that Amazon will see 3.9% growth in 2025 for its clothing category. And Target will see only a 1.5% rise in its online apparel sales, they predict. Exactly what is driving Walmart's growth in clothes is a mix of things. Shoppers may be more price-sensitive overall, looking for clothing bargains. Tariffs had a bigger impact on retailers like Shein, which makes and ships much of its clothing directly from China. Wealthier shoppers come to Walmart for deals on eggs, and stay for the clothes Walmart has seen notable growth in its wealthier customers. In a recent call with investors, CFO John David Rainey told investors that one of the biggest contributors to its sales had been households that made more than $100,000 a year. He said high-income customers had also been looking for deals as inflation took a bite from all but the biggest of budgets. Lots of growth has come from its private-label grocery items — and food and beverage make up about 60% of Walmart's overall sales. Some of those people are browsing the aisles for clothes, too. Walmart is getting trendier in other categories, too It's not just clothing where Walmart seems to be trending. Its BetterGoods private-label foods are meant to rival Target's Good & Gather brand, and there are more high-end offerings in food, too. Eater reported that Walmart has started carrying some of the trendiest new pantry items. Packaged items that you'd expect to see at Whole Foods or shoppy-shops — things like Fly by Jing chili flake sauce, Magic Spoon cereal, Van Leeuwen ice cream, and Bachan's Japanese barbecue sauce. In the beauty category, Walmart has added more prestige brands, although its offerings in that category are much slimmer than Target, which has an Ulta partnership to bring more high-end makeup and hair care brands into stores. Target might be losing some sparkle This all comes at a time when Walmart's chief rival, Target, is struggling in some areas. For a long time, Target had the appeal of "Tar-zhay," a place you could get stylish items for cheap. Their well-publicized designer collaborations for clothing would often sell out quickly. Lately, Target seems to have lost some of its sparkle. On social media, people talked about boycotting the retailer over changes to its corporate DEI policies. Target's net sales were down about 2.8% in the first quarter of this year from the same time last year. Target's CEO at the time said he was "not satisfied" with its performance and had a plan for stronger growth. Walmart is stealing some of Target's thunder As for me and Walmart, I see the allure of its clothing. I come in for the cheapest organic milk around and always seem to end up browsing the new kids' clothes. And as a bargain fiend, my favorite part about wearing a Walmart dress to a wedding was telling people it was from — can you believe it? — Walmart.
