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The Hindu
2 days ago
- The Hindu
Indian designer A. Balasubraman wins U.K.'s Hills Millennium Award
The first Indian to receive the Hills Millennium Award, professor A. Balasubramaniam, 64, will be felicitated in Birmingham, U.K., on July 12. The award is given annually by the UK-based IED (Institute of Engineering Designers est. 1945) to an international designer who has made significant contributions in the fields of product design and/or engineering design. Recipients are chosen by the Council, and its delegates, from nominations. The late professor Peter Hills who presented the cup to the IED in 2000 to mark the millennium, was the President of IED at that time. Past winners include Moroccan-born Spanish American automobile designer Frank Stephenson, and Marcus Engman, Creative Director at Ingka Group (IKEA Retail). Bala, as he is known fondly in design and academic circles, is a NID graduate and director at the Institute of Design at JKLU, Jaipur. Inspired by thinkers like MP Ranjan, Don Norman and Peter Hills, Bala has been a passionate advocate of design. His 2015 blog post pushing for a Ministry of Design went viral with 4,000 hits the first day. Cited as an educator to watch out for in the Higher Education Digest 2023, this win for Bala is a timely acknowledgement of India's contribution to design and design education. The designer-educator talks to us about the award and the product design scene in India. Can you tell us about getting the Hills Millennium Award? It was a surprise. I got a message from one Harrison Stocker at IED on LinkedIn saying, 'You have won an award'. I had worked with Hills, an engineering designer, years back when he came to India as an external consultant to NSIC (National Small Industries Corporation Ltd.), which is now MSME. I was a bit miffed that they needed a foreigner for expert advice, but later, we hit it off. We put together the design initiative at NSIC called PRIDE (Prototype Initiative for Design Excellence). While Hills was heading IED, I wrote an article on the state of Indian design. Over casual conversations, we found out that we both shared a birthday. I'd drop him a greeting card every year, along with a letter venting my joys and frustrations about design in India. This correspondence went on over 20 years. This year when I sent him a letter, his wife Jane wrote back saying he'd passed away in September last year. He would have been 90 this year. What does the award mean for you personally, and what does it mean for designers in India? For one, it is acknowledging an individual's contribution to the profession. This is important. At JKLU, I began the Design Guru award in honor of MP Ranjan. We celebrate one senior designer every year. In 2020 we picked Don Norman as he has been evangelizing design for a while. I'm very happy Don accepted it. Industrial designer and educator Shuchi Mathur said to me once, 'You start from nothing and you build it into something.' I was invited in an advisory role to JKLU, as founder Pramath Raj Sinha wanted to start a school of design. They already had engineering and management. Sinha was excited with my vision document, which began with a quote from Don Norman — 'Design education has to move away from schools of art and architecture and move into the schools of science and engineering.' I was the first employee at JKLU's Institute of Design and I put a team together. We decided on 4 disciplines: Interdisciplinary Design, Product Design, Interaction Design and Integrated Communication. You have practiced since the 1980s when design was not well understood in India. How did you address its perception? We would identify industries that manufactured products — like Usha – and make a design presentation. Basically, we would educate the client about design to get a project. My interest in teaching began right here. It was a 3-stage pitch-to-project process that worked. One of my earliest products was a flashlight for Eveready, with a reach to rural areas. The brief was — inexpensive to make but cannot look cheap. My product cost was just 7 rupees, including the graphics. It sold for 35 rupees a piece. They went on to manufacture 30,000 pieces on 3 shifts a day. If only I had asked for royalty! What are some issues young designers face in the field today? Are there still communication hurdles in addressing clients and industries, or funding a prototype? It is relatively easy to do product design today. There are plenty of opportunities. This generation also understands users much better, and software — they pick up many aspects on their own from YouTube. It becomes far more challenging for faculty to contribute. Projects are well-funded, and the Indian Government is getting into design. The MSME scheme was such a game changer, as it acknowledged designers' contribution to small industries. There's a charm in working for this sector as you can make a greater impact. I worked with grassroots innovators, commissioned by the National Innovation Foundation, one of Government of India's launchpads for design. I designed a multipurpose processor for a client in Haryana to process tomatoes. He thought we were going to steal his idea! We developed a safe, ergonomic and stylish prototype and told him, 'Go ahead, make it.' How has your approach facilitated your evolution as an educator and designer? Educating clients was a starting point. I like converting people, building a constituency for design. My first blog post was 'Demand good design.' Else design won't flourish and we won't have good products. It was all about — 'By now, you would have had your bath and started your day. Did the cistern save water? Did the water splash in the washbasin? Could you hold your newspaper? If all this worked, it was done by a designer.' Name some culture-specific Indian products that stand out for you. How can India become a global contender? In the 1980s, designers from Tesseract made a desktop Idli Wet Grinder — Elgi is still the best. In terms of artisanal work, I like Mukul Goyal's work, using the lost wax process. But it seems we still need a Prada to come and tell us that we have world-class design! The problem starts with the consumer. We need to be ruthless about good stuff. Living with mediocrity irritates me. My latest post is 'Demand Good Designers' with a push to advocate for aspiring graduates. Design still needs evangelizing and I am happy to continue promoting design in all forums. The writer is a brand strategist with a background in design from SAIC and NID.
Time of India
27-06-2025
- Time of India
UK backs away from renewable energy project to transport energy underwater from Morocco
The United Kingdom has stepped back from a project to transmit power generated by North Africa's winds and sun via underwater cables and is pivoting to other projects seen as less risky, British energy officials said Thursday. The country's Energy Security Department said in a statement that they would no longer support the $33 billion project due to a "high level of inherent risk, related to both delivery and security." The Morocco-UK Power Project was announced by the British company Xlinks in 2021 as part of an effort to create a global energy grid and ship power from places where it's cheap to produce to high-demand markets. Xlinks said the project would provide an equivalent of 8 per cent of Britain's current electricity needs, or roughly 7 million homes. "There are stronger alternative options that we should focus our attention on," British minister Michael Schanks said in a statement, noting the inherent risk for taxpayers and consumers. The United Kingdom relies heavily on natural gas for its energy needs and aims to generate all of its energy from renewable sources by 2030. It closed its last coal-fired power plant last year and offered partial financing to a raft of wind, solar and energy storage projects to help meet its goal. Such large-scale infrastructure projects typically rely on some governmental support or fixed prices per megawatt-hour. Xlinks was pursuing a fixed price agreement and has already received loans from investors including France's Total Energies and the development bank Africa Finance Corporation. Xlinks Board Chair Dave Lewis said in a statement that the company would continue pursuing the project despite the government's decision. "We are hugely surprised and bitterly disappointed," he said, noting that the company believed its project would offer electricity at cheaper rates and more quickly than other proposals, including to expand nuclear power. Xlinks is one of a slew of projects that reflect how European countries are looking south to North Africa for clean energy, testing whether it's cheaper to generate renewable power in ideal conditions far away and ship it, or to produce it domestically. The project would transmit electricity through nearly 4,000 kilometers of underwater cables encased in protective plastic and steel, with minimal transmission loss. If completed, it would be the largest interconnector of its kind, though smaller subsea cable networks already link the UK to neighboring European countries. In addition to Xlinks, transmission projects in Tunisia and Egypt aim to link solar and wind farms to Italy and Greece Moroccan officials did not respond to questions about the decision.
India.com
27-06-2025
- India.com
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