Broadpeak powers OTT monetisation for Malaysia's Media Prima
Global content delivery and video streaming solutions provider Broadpeak has partnered with Media Prima Berhad, Malaysia's media company, to transform over-the-top (OTT) monetisation for its fast-growing streaming platform, Tonton. The collaboration centres on Broadpeak's advanced server-side ad insertion (SSAI) technology, delivered via its SaaS platform broadpeak.io, to drive new revenue streams and elevate user experiences.
Through this strategic alliance, Media Prima deploys Broadpeak's dynamic ad insertion solution to seamlessly integrate personalised advertising into Tonton's live and on-demand content. The technology enhances ad delivery across devices, ensuring smooth transitions between content and ads while optimizing viewer engagement and monetisation potential.
Gregory Eu, Head of Product of Tonton, Media Prima, said: 'We were looking for a trusted partner to help us future-proof our OTT monetisation capabilities. Broadpeak's dynamic ad insertion service helps us increase revenue potential while giving us the scale and flexibility we need as a nimble organization. Tonton carries Malaysia's leading channels, where advertising inventory has tremendous value and users expect flawless ad experiences. We're excited to continue opening new revenue streams while growing our nation's most-loved, homegrown streaming service.'
Tonton, known for carrying top local channels like TV3, benefits from broadpeak.io's scalable, cloud-based infrastructure. The SSAI integration allows Media Prima to dynamically personalise ad experiences, maximise inventory value and handle peak traffic without additional server demands.
Complementing the ad tech solution is Switch Media, which plays a vital role in enhancing Tonton's overall performance through its MediaHQ platform. The platform streamlines video workflows — from content ingestion and management to analytics and distribution — delivering high-quality playback across a variety of devices. Tonton's OTT offering also integrates seamlessly with Springserve, a key Broadpeak ad server partner, ensuring robust ad insertion and reliable monetisation.
Mark Johns, CEO of Switch Media, added: 'We're thrilled to support Media Prima Berhad in elevating Tonton's OTT experience. By leveraging our MediaHQ platform, we've enabled a scalable and efficient content workflow that enhances the viewing experience while seamlessly supporting ad integration. It's exciting to see Tonton continue to grow as Malaysia's premier streaming service, and we look forward to further innovation together.'
Jacques Le Mancq, President and CEO of Broadpeak, stated: 'It's fantastic to work with market leaders like Media Prima Berhad with a clear vision for growth. Media Prima Berhad is powering a new OTT trajectory and cementing Tonton's position as a national-favorite streaming service with future-ready monetization and agile SaaS technologies. We're also delighted to see our technology partnership with Switch Media enabling seamless market deployment and fast results for our joint customer base across the region.'
The partnership highlights a shared commitment to innovation and operational efficiency. With broadpeak.io's flexible and fully managed SSAI service, Media Prima is well-positioned to scale its OTT operations, deliver engaging viewer experiences and unlock new digital revenue opportunities in an increasingly competitive media landscape.
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