Flipkart Fashion reports 90% repeat buyers
Nearly half of all buyers are aged between 25 and 35, indicating rising digital adoption and changing fashion preferences among younger consumers, the business announced in a press release. Flipkart also noted that everyday ethnic wear is seeing significant demand across both metro and non-metro cities, including Bengaluru, New Delhi, Kolkata, Patna, Guwahati, and Lucknow.
Tier 3 and smaller towns now account for 55% of ethnic wear purchases, underscoring the growing appetite for affordable, culturally rooted styles in underserved markets. In terms of buyer profiles, 65% of women's ethnic wear purchases are made by women, while men account for 88% of men's ethnic wear sales.
'At Flipkart, we're witnessing remarkable growth in the ethnic wear category, especially in sarees and kurtas, which are resonating strongly with customers across India," said Flipkart Fashion's vice president Kunal Gupta in a press release. "Ethnic fashion has emerged as a key gateway for new shoppers, particularly from Tier 2 and Tier 3 cities, where traditional style requirements meet the convenience of online shopping.'
Flipkart continues to invest in AI-powered personalisation, regionalised product discovery, and faster delivery to strengthen its ethnic wear offering. As consumer interest in Indo-Western and sustainable styles grows, Flipkart announced that it remains focused on delivering diverse, accessible fashion for India's evolving shoppers.
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Euronews
3 days ago
- Euronews
Critical raw materials — the key to enabling the EU to rearm
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Still, while defence spending has taken centre stage, the crucial role of critical raw materials (CRMs) in the defence sector remains largely overlooked. 'Western states' potential adversaries have, in some cases, a near-monopoly on the supply of vital materials that either are used in current defence platforms or are necessary to power European digital and industrial development and energy-transition ambitions,' IISS researchers warned. From 2016 to 2020, China, the Democratic Republic of the Congo (DRC), Russia, South Africa and Turkey were the world's top producers of 17 raw materials classified as 'critical' by the European Commission last year. During the same period, the EU was entirely reliant on China for imports of materials such as lithium, magnesium, phosphorus, scandium, titanium and vanadium. China has long been investing in supply chain dominance — not only in mining, but also in refining and processing capabilities. Combined with ongoing uncertainty over US trade policy, access to critical raw materials — particularly in usable form — remains 'uncertain', said Rebecca Lucas, senior defence analyst at RAND Europe. 'The EU will certainly need to understand what alternatives exist to current sources of critical raw materials and pursue policies that enable them to maximise the diversity of their sources,' Lucas recommended. The European aerospace, security and defence industries share a similar view. 'Diversification is essential, and our industry is actively pursuing alternative sources, strengthening resilience, and reducing single-point dependencies wherever possible,' a spokesperson from the Aerospace, Security & Defence Industries Association of Europe (ASD) told Euronews. In May 2024, the European Commission presented its answer to reducing these dependencies: the Critical Raw Materials Act — a regulation aimed at boosting domestic capacity, diversifying imports, and promoting recycling. 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'The evolving geopolitical landscape has significantly increased the exposure and fragility of critical supply chains,' the ASD spokesperson said. 'Any disruption to these flows could severely impact defence readiness and industrial output, with potential consequences for European security and resilience." Without secure access to CRMs (including rare earths), supply chains could collapse, production may slow or stop, and capability gaps could emerge. The EU is increasingly attempting to diversify both the materials it uses and their sources, Gregor Nägeli, a parliamentary advisor from the European People's Party, told Euronews. 'But when not possible, we need to diversify — and diversify also to reliable partners, partners we trust like Australia, Canada, South American partners,' said Nägeli, who also serves on the European Critical Raw Materials Board. Is stockpiling the solution? 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Some materials require very specific grades, quantities, and storage conditions — and such details are highly sensitive, so companies are often reluctant to share them with any governmental body, including the EU itself. The European defence and industry sector acknowledges that in the coming years, building up domestic extraction, processing and recycling capacity will be essential — as will investing in research and innovation to support the substitution of critical raw materials. 'The key now is to implement the Critical Raw Materials Act in spirit and extend the partnerships we have started establishing with other nations — and actually implement them,' the EPP policy advisor concluded.
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Singapore's 240,000 millionaires spur spending on luxury brands
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Fashion Network
6 days ago
- Fashion Network
Singapore's 240,000 millionaires spur spending on luxury brands
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