Gillette's legacy, Hrithik's vision: The new era of men's grooming begins

Time of India

29-06-2025

For over a century, Gillette has been more than just a brand; it has been a steadfast companion in every man's journey towards self-improvement. From the crisp snap of a fresh blade to the smooth glide of a perfect shave, Gillette has consistently stood for the very best in men, empowering them not just to look good, but to feel good, to step out with an undeniable confidence that resonates from within.
In today's dynamic landscape, the definition of "looking your best" has beautifully evolved. For some, it's the timeless allure of a chiselled jawline, flawlessly exposed by a clean-shaven look that speaks of discipline and classic elegance. For others, it's the artistic statement of a precisely sculpted beard, a testament to personal style and meticulous attention to detail.
It is this evolving spirit of authenticity and personal expression that Gillette, a brand synonymous with men's grooming for over 100 years, proudly embraces in its newest collaboration. To effectively communicate that, no matter one's vision for personal style, Gillette has them covered, the brand has partnered with none other than the epitome of style and precision himself: Hrithik Roshan. This groundbreaking partnership introduces the Gillette Fusion5 razor – a single, sophisticated tool designed to help men achieve the immaculate clean shave and the perfectly defined beard shape.
The Gillette Fusion5 isn't just a razor; it's an extension of your intent, engineered for unparalleled precision and comfort. Its advanced 5-blade shaving technology features blades spaced closer together, significantly lowering the pressure per blade for an incredibly smooth and irritation-free experience. A flexible comfort guard gently prepares the beard, ensuring an effortless glide. For those intricate details that define your unique style, the integrated precision blade expertly tackles tricky spots like sideburns, under the nose, and around facial hair, allowing for meticulous shaping. All of this is housed within an ergonomically designed handle, providing superior control and confidence with every stroke.
For Hrithik Roshan, precision isn't just a professional standard; it's a personal philosophy that extends to every aspect of his life. Talking about his grooming routine, Hrithik said, "Grooming, for me is not just about looking good-it's about feeling confident and expressing who I am. Whether it's achieving a perfectly clean shave or a polished look for a sharp, well-defined beard, Gillette Fusion5 gives me the precision and versatility I need to own my style. I've always admired how Gillette consistently innovates to meet the evolving grooming needs of men, and I'm thrilled to partner with them on this initiative that celebrates individuality and encourages men to embrace every version of themselves."
Abhishek Desai, Vice President & Category Head – Grooming, P&G India, said, 'At Gillette, we are committed to providing innovative grooming solutions that elevate the modern man's everyday confidence. We are delighted to welcome Hrithik Roshan to the Gillette Fusion5 family. His impeccable sense of style and dedication to perfection make him the perfect ambassador for Gillette Fusion5 — a product designed to deliver the perfect shave and perfect shape. Through this campaign, we aim to demonstrate how Fusion5 empowers men with precision grooming and effortless versatility. Together, we are celebrating the modern man's grooming journey.'
Through this collaboration, Gillette India celebrates the multifaceted nature of new-age masculinity. It's about transforming grooming from a mere chore into a daily ritual of self-expression and empowerment. Gillette continues its legacy of providing men with the tools they need to not only solve everyday challenges but to confidently present their best versions – inside and out.