The Independents Acquires Terminal 9 Studios
Founded by Claude Lacaze in 2013, Terminal 9 Studios specialises in long-form storytelling for luxury brands; it has worked with clients including Dior and Mugler. The previously independent production company's flagship series, 'Inside the Dream,' follows the design processes of Lucia Silvestri, creative director of high jewellery at Bulgari, and is available on Prime Video. Under The Independents' ownership, Terminal 9 Studios hopes to expand its collaborations with partners across the fashion PR giant, with Lacaze remaining as chief executive.
'Long-form documentaries offer an opportunity to explore brand narratives in a more nuanced and emotionally resonant way,' Lacaze said in a statement. 'With The Independents, we're excited to deliver a fully integrated approach — connecting powerful storytelling with strategic amplification across communications and experiences, in collaboration with our partners across the group.'
Terminal 9 Studios is The Independents' latest acquisition in a fast-growing portfolio of 19 global agencies, including PR firm Karlo Otto, creative agencies Kitten Production and Bureau Béatrice and design studio 2x4. Just last week, it announced it was backing PR firm Lucien Pagès' joint venture with AIPR. In March, the Banijay Group- and Towerbrook Capital Partners-backed PR giant launched an incubator programme to support emerging talent, entrepreneurs and creative agencies.
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Why Fashion's Biggest PR Firms Keep Getting Bigger
With the news that The Independents is adding another firm, Ctzar, to its roster, BoF breaks down the factors driving consolidation in the space, and what it means for the industry.
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Hamilton Spectator
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