I tried the new M&S strawberry sandwich – it's delicious & different but you'll only buy it once

The Sun

2 days ago

M&S has unveiled its first-ever dessert sandwich, the Red Diamond Strawberries & Creme Sandwich, and it's already causing a stir among food lovers.
Priced at £2.80, this limited-edition sweet treat combines British summer nostalgia with a touch of Japanese culinary influence, but does it live up to expectations?
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The sandwich is made using M&S's exclusive Collection British Red Diamond Strawberries, which are known for their sweetness and juiciness, paired with whipped cream cheese and crème fraîche.
Inspired by Japan's viral cream-filled sandwiches, often spotted in trendy patisseries, M&S has reimagined the concept with a British twist, reminiscent of the iconic strawberries and cream served at Wimbledon.
M&S has a long history of sandwich innovation, having introduced freshly made sandwiches in the 1920s and revolutionising the UK high street with pre-packed sandwiches in the 1980s.
Since then, the retailer has sold over four billion sandwiches, making this latest launch a bold new addition to its portfolio.
But is the dessert sandwich a summer sensation or simply a novelty?
Fabulous reporter Leanne Hall decided to put the new creation to the test.
'This new addition to the M&S summer food collection is one you won't want to miss,' Leanne said.
'It seems the British retailer has taken inspiration from Japan's viral cream-filled sandwiches and Wimbledon's signature dish, strawberries and cream, to create the perfect summer snack.
'The concept may seem strange, but it works.'
Leanne was initially sceptical about the cream filling, which combines soft cream cheese and crème fraîche, rather than the whipped cream traditionally used in Japanese fruit sandwiches.
I've found the perfect summer top from M&S, and I'm even more excited now I can finally shop there online again
'I was hesitant at first,' she admitted, 'but the two worked well together. It had the luxurious texture of clotted cream, which added a richness to the sandwich.'
The strawberries were the standout element.
'They were excellent - they had a great bite, weren't soggy, and were packed with flavour,' Leanne said.
However, the bread proved to be divisive.
'While it did have a sweetness to it, the texture was too bready, and the crusts felt too hard for the soft filling,' she noted.
Despite these minor drawbacks, Leanne believes the dessert sandwich is worth trying.
'For those who love a limited-edition treat - or even a Müller Corner strawberry yoghurt - this is worth a go, especially when enjoying the hot weather in the park.'
M&S's strawberry sandwich is currently trending on TikTok as many foodies rush to the stores to get their hands on one.
Some have praised it for being a great "sweet treat" however, others aren't too pleased that you "only receive half of one sandwich."
Someone else stated that it was a "crazy thought to know that someone else in the UK currently has the other half to this sandwich."
How to save on your supermarket shop
THERE are plenty of ways to save on your grocery shop.
You can look out for yellow or red stickers on products, which show when they've been reduced.
If the food is fresh, you'll have to eat it quickly or freeze it for another time.
Making a list should also save you money, as you'll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
This means ditching "finest" or "luxury" products and instead going for "own" or value" type of lines.
Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they're misshapen or imperfect.
For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.
If you're on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.
Plus, many councils offer supermarket vouchers as part of the Household Support Fund.