Skywards Everyday joins EmCan to boost UAE rewards
Members can convert Skywards Miles into EmCoins and vice versa, enhancing the loyalty program's value.
The agreement was signed by Dr Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards and Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat; in the presence of Adnan Kazim, Emirates' Deputy President and Chief Commercial Officer and Ali Al Shamsi, CEO of Emarat.
Khedher said: We're pleased to announce our first Skywards Everyday points conversion partner – EmCan by Emarat, a pioneering energy provider in the UAE. Our members can now convert EmCoins earned from purchases made at Emarat service stations into Skywards Miles; and convert Skywards Miles into EmCoins to unlock a new range of rewards across fuel, travel and lifestyle.'
Al Falasi said: "At Emarat, we're committed to enhancing our customers' experiences by offering greater value and flexibility. We're pleased to be the first Skywards Everyday points conversion partner, empowering EmCan members to convert their EmCoins into Skywards Miles and unlock a world of travel and lifestyle rewards. This collaboration reflects our dedication to innovation and customer-centric solutions that make everyday purchases more rewarding.' -TradeArabia News Service
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