'My go-to makeup brush cleaner instantly cleans build up and smells like summer'

Daily Mirror

05-07-2025

I've used this makeup artist-approved brush cleaner for years now, and it's the only one I'll trust to clean my makeup tools – it works instantly and smells like summer holidays
As any beauty lover knows, the right tools can make a huge difference to your makeup, which is why keeping them in good condition is essential. As well as helping your brushes to perform better, cleaning them is also key to keeping them hygienic and safe to use – a dirty brush can be a breeding ground for bacteria, cause breakouts and leave your skin looking oily or patchy. Not to mention layers of different foundations, blushers and bronzers can affect the colour of your products when you apply them.
Although I generally find cleaning my makeup brushes to be an arduous task that I can almost never be bothered to do, discovering Isoclean's Paradise Scented Make Up Brush Cleaner has absolutely changed the game for me. It's easy to use, takes barely any time at all, and smells amazing, and – dare I say it – I've actually started to enjoy cleaning them?
Unlike other cleaners which require copious bowls of water, cloths, and leaving them to drip dry for hours, the Isoclean spray top means I need nothing except the bottle and some paper towels. You can currently pick up a large 275ml bottle for £19.50, or a full size bottle and 275ml refill worth £35 for £31.15. In my experience the 275ml bottle lasts around four months with a weekly clean, although that obviously depends on how frequently you clean your brushes and how many brushes you clean.
To use it, you just need to spray the brushes with the cleaner, then rub them into some paper towels or tissues and the makeup comes straight off. Some more stubborn products (like full coverage foundation) might need a couple of goes, but generally I can have a brush fully cleaned in around 30 seconds.
If you do prefer a more traditional solid soap style cleaner, Zoeva (who makes some of my favourite makeup brushes of all time, FYI) has the Brush Shampoo Bar for £12, which deep cleans and nourishes the bristles, helping prolong their life span. You could also try the CLOMANA BEAUTY Chocolate Orange Brush & Sponge Cleanser, which is currently on sale down from £16 to £10.40 at Sephora, and smells like chocolate orange.
However personally I love the spray formula that Isoclean has. It means they dry almost instantly, so you can clean as you go or give them a quick clean before swapping between two different coloured products without muddying the shades. The Isoclean Paradise Scented Make Up Brush Cleaner also kills off all bacteria, keeping them safe to use.
The only real downside to the Isoclean Paradise Scented Make Up Brush Cleaner is that it can be tricky to make sure the bristles at the middle of your brush are fully saturated, especially on denser brushes like foundation ones. However a few repeat goes makes sure you get everything out and clean.
I've also found in the past that most brush cleaners tend to have quite a strong, harsh alcohol smell which can be off putting. However the Paradise Scented version of Isoclean's cleaner quite honestly smells like a summer holiday. It has notes of salted caramel, vanilla, almond and pistachio, and the scent lingers on your brushes so you can still smell it next time you use them. Anything that makes me keep my makeup brushes clean with minimal effort is a winner in my book!