Mount Franklin Foods Secures Exclusive U.S. Rights to Sweden's Breakout Candy Brand BUBS
EL PASO, Texas and STOCKHOLM, May 12, 2025 /PRNewswire/ -- Mount Franklin Foods and Orkla Snacks today announced a strategic partnership to manufacture, commercialize, and represent the Swedish confectionery sensation, BUBS, across the United States.
Under the agreement, Mount Franklin Foods will assume exclusive responsibility for U.S. manufacturing, distribution, and retail sales of BUBS, a brand widely recognized for its vegan, gelatin-free gummies and signature 'foamy' texture.
This partnership marks BUBS' first official entry into the U.S. market and signals a pivotal expansion for Mount Franklin Foods' retail division, which continues to accelerate its growth strategy through category innovation and global brand partnerships.
'BUBS checks every box for today's shopper – it's fun, it's tasty, and it's made with high-quality ingredients,' said Dave Barnett, SVP of Retail Sales at Mount Franklin Foods. 'Our retail division is uniquely positioned to scale this brand. From production to shelf, we're ready to meet demand and grow market share.'
Production will begin in July 2025, with national distribution to follow in August. Early commitments from major U.S. retailers reflect the brand's mounting momentum stateside.
'This is a powerful alignment of strengths,' said Enrique Grajeda, President and CEO of Mount Franklin Foods. 'BUBS brings the energy, the product, and a global fanbase. We bring the operational muscle and retail reach to take it nationwide. It's a strategic leap forward for our portfolio and a perfect match for our growth vision.'
Since being acquired by Orkla Snacks in 2023, BUBS has emerged as one of Sweden's most successful food exports. The brand's meteoric rise has been fuelled by viral TikTok content under the hashtag #swedishcandy, which generated over 122 million views, and growing demand from U.S., Australian, and South Korean consumers.
'The momentum behind BUBS has grown faster than any of us anticipated,' said Niclas Arnelin, Director of International Expansion. 'The U.S. is one of the world's largest and most dynamic confectionery markets and partnering with Mount Franklin Foods gives us a trusted, strategic foothold to scale BUBS thoughtfully and long-term.'
The partnership includes full brand representation for BUBS in the U.S. under the Mount Franklin Foods portfolio. The company will debut the brand publicly at the 2025 Sweets & Snacks Expo in Indianapolis, May 13–15, where attendees can visit booth #5624 for samples and product previews.
'The early response to BUBS has been incredible, and we're looking forward to a successful show and market kick-off,' added Barnett.
About Mount Franklin Foods
Mount Franklin Foods, LLC is a U.S.-based manufacturer of confections, fruit snacks, nut products, mints, and specialty snacks. Headquartered in El Paso, Texas, the company supplies major retailers, food service distributors, and private label partners through its portfolio of brands, various divisions and affiliate companies, including Sunrise Confections, Azar Nut, Hospitality Mints, and Element Food Solutions.
About Orkla Snacks
Orkla Snacks is a leading Nordic supplier of branded consumer goods with operations across the Nordics and Baltics. Through Orkla Snacks, the company acquired BUBS Godis AB in 2023 and continues to support the brand's international growth.
View original content to download multimedia: https://www.prnewswire.com/news-releases/mount-franklin-foods-secures-exclusive-us-rights-to-swedens-breakout-candy-brand-bubs-302451606.html
SOURCE Mount Franklin Foods, LLC
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
24 minutes ago
- Yahoo
First Australian-made rocket crashes after 14 seconds of flight in a failed attempt to reach orbit
Australia Rocket Crash WELLINGTON, New Zealand (AP) — The first Australian -made rocket to attempt to reach orbit from the country's soil crashed after 14 seconds of flight on Wednesday. The rocket Eris, launched by Gilmour Space Technologies, was the first Australian-designed and manufactured orbital launch vehicle to lift off from the country and was designed to carry small satellites to orbit. It launched Wednesday morning local time in a test flight from a spaceport near the small town of Bowen in the north of Queensland state. In videos published by Australian news outlets, the 23-meter (75-foot) rocket appeared to clear the launch tower and hovered in the air before falling out of sight. Plumes of smoke were seen rising above the site. No injuries were reported. The company hailed the launch as a success in a statement posted to Facebook. A spokesperson said all four hybrid-propelled engines ignited and the maiden flight included 23 seconds of engine burn time and 14 seconds of flight. Gilmour Space Technologies had planned previous launches of the rocket, in May and earlier this month, but called off those operations because of technical issues and bad weather. CEO Adam Gilmour said in a statement he was pleased the rocket got off the launchpad. 'Of course I would have liked more flight time but happy with this,' he wrote on LinkedIn. Gilmour said in February that it was 'almost unheard of' for a private rocket company to successfully launch to orbit on its first attempt. The firm had earlier said it would consider the launch a success if the rocket left the ground. The launch site infrastructure 'remained intact,' the statement said. Mayor Ry Collins of the local Whitsunday Regional Council said the completed launch was a 'huge achievement' even though the vehicle didn't reach orbit. 'This is an important first step towards the giant leap of a future commercial space industry right here in our region,' he wrote on Facebook. Gilmour Space Technologies has private funders and was awarded a 5 million Australian dollar ($3.2 million) grant this month from the country's federal government for the development of the Eris rocket. It followed the firm's AU$52 million grant agreement with the government in 2023 to advance the development and commercialization of new space technologies in Australia. The country has been the site of hundreds of suborbital vehicle launches but there have only been two successful launches to orbit from Australia before, according to the aerospace news platform NASASpaceFlight. The maiden Eris test flight was the first orbital launch attempt from Australia in more than 50 years. Solve the daily Crossword
Yahoo
24 minutes ago
- Yahoo
Piaggio & C. SpA (PIAGF) Q2 2025 Earnings Call Highlights: Strong Margins Amid Revenue Decline
Gross Margin: 30.4% in the second quarter, one of the best achieved by the group. EBITDA Margin: 17.7% in the second quarter, among the best for the group. Revenue Decline: Approximately 13% decrease in the first half of the year. Net Financial Position: Stable compared to December 2024, despite declining revenues. Warning! GuruFocus has detected 8 Warning Signs with PIAGF. Release Date: July 29, 2025 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Positive Points Piaggio & C. SpA (PIAGF) achieved a gross margin of 30.4%, one of the best in the group's history. The company maintained a strong EBITDA margin of 17.7% in the second quarter. Piaggio & C. SpA (PIAGF) successfully managed costs and margins without engaging in price wars. The company is focusing on brand equity and differentiation across its 2-wheel, 3-wheel, and 4-wheel vehicles. Piaggio & C. SpA (PIAGF) is investing in new technologies and assets, including a robotics division in Boston. Negative Points Revenues declined by approximately 13% in the first half of 2025, with significant drops in Europe, the US, and China. The company lost 1% market share in Europe due to destocking of EURO 5 vehicles. Logistic costs remain high, with no significant reduction expected in the near term. The market share in India's LCV segment continues to decline, affected by government subsidies for electric vehicles. The performance in commercial vehicles in EMEA and Americas showed a negative trend in revenue terms despite positive volume performance. Q & A Highlights Q: Can you comment on your current market share situation in Europe versus last year, and do you expect a recovery in the third quarter? Also, what are your expectations for India, given the declining market share in the LCV segment? A: Michele Colaninno, CEO: We have lost 1% market share in Europe due to the destocking of EURO 5. We chose not to discount our products to maintain gross margins. We expect a potential market share recovery in the third quarter as destocking concludes. In India, despite a slight market share decline, the market is growing, and we anticipate revenue growth in the second half due to new product launches. Q: Why has there been a discrepancy between volume and revenue performance in the commercial vehicles segment in EMEA and Americas? A: Michele Colaninno, CEO: The market is declining for all competitors. We maintain a strong market share in Italy and are working to improve our European organization, particularly in Germany, Spain, and France. The launch of the electric Porter in Europe is promising, especially for urban areas, and we expect it to perform well in the long term. Q: Can you explain the divergent trends in vehicle registration across Europe, and are you seeing aggressive pricing from Asian competitors? A: Michele Colaninno, CEO: The decline in markets like France, Germany, and the UK is due to consumer hesitation rather than a lack of interest in two-wheel vehicles. We are not engaging in price wars with Asian competitors, focusing instead on maintaining brand equity and strong dealer relationships. Q: What are your expectations for the second half of the year, given the current consensus pointing to a 10% growth in revenues and EBITDA? A: Michele Colaninno, CEO: While it's challenging to provide a precise forecast, we expect third-quarter top-line numbers to be better than last year. Maintaining a 17% EBITDA margin is a daily challenge, but we anticipate improved performance compared to the previous year. Q: Are there any expected savings from logistic costs by year-end? A: Michele Colaninno, CEO: We do not anticipate reductions in logistic costs. The situation remains unchanged, with some shipping routes still affected by global conditions. We are prudently projecting logistic costs to remain consistent with the first half. For the complete transcript of the earnings call, please refer to the full earnings call transcript. This article first appeared on GuruFocus. Sign in to access your portfolio
Associated Press
26 minutes ago
- Associated Press
Australia bans YouTube accounts for children under 16 in reversal of previous stance
MELBOURNE, Australia (AP) — The Australian government announced YouTube will be among the social media platforms that must ensure account holders are at least 16-years-old from December, reversing a position taken months ago on the popular video-sharing service. YouTube was listed as an exemption in November last year when the Parliament passed world-first laws that will ban Australian children younger than 16 from platforms including Facebook, Instagram, Snapchat, TikTok and X. Communications Minister Anika Wells released rules Wednesday that decide which online services are defined as 'age-restricted social media platforms' and which avoid the age limit. The age restrictions take effect Dec. 10 and platforms will face fines of up to 50 million Australian dollars ($33 million) for 'failing to take responsible steps' to exclude underage account holders, a government statement said. The steps are not defined. Wells defended applying the restrictions to YouTube and said the government would not be intimidated by threats of legal action from the platform's U.S. owner, Alphabet Inc. 'The evidence cannot be ignored that four out of 10 Australian kids report that their most recent harm was on YouTube,' Wells told reporters, referring to government research. 'We will not be intimidated by legal threats when this is a genuine fight for the wellbeing of Australian kids.' Children will be able to access YouTube but will not be allowed to have their own YouTube accounts. YouTube said the government's decision 'reverses a clear, public commitment to exclude YouTube from this ban.' 'We share the government's goal of addressing and reducing online harms. Our position remains clear: YouTube is a video sharing platform with a library of free, high-quality content, increasingly viewed on TV screens. It's not social media,' a YouTube statement said, noting it will consider next steps and engage with the government. Prime Minister Anthony Albanese said Australia would campaign at a United Nations forum in New York in September for international support for banning children from social media. 'I know from the discussions I've had with other leaders that they are looking at this and they are considering what impact social media is having on young people in their respective nations,' Albanese said. 'It is a common experience. This is not an Australian experience.' Last year, the government commissioned an evaluation of age assurance technologies that was to report last month on how young children could be excluded from social media. The government had yet to receive that evaluation's final recommendations, Wells said. But she added the platform users won't have to upload documents such as passports and driver's licenses to prove their age. 'Platforms have to provide an alternative to providing your own personal identification documents to satisfy themselves of age,' Wells said. 'These platforms know with deadly accuracy who we are, what we do and when we do it. And they know that you've had a Facebook account since 2009, so they know that you are over 16.' Exempt services include online gaming, messaging, education and health apps. They are excluded because they are considered less harmful to children. The minimum age is intended to address harmful impacts on children including addictive behaviors caused by persuasive or manipulative platform design features, social isolation, sleep interference, poor mental and physical health, low life-satisfaction and exposure to inappropriate and harmful content, government documents say.
