Behavioral Intelligence Start-Up "Zegmenta" Announces Senior Leadership Team to Bring Anonymized Location Data to a Suite of International Clients
HOUSTON, June 25, 2025 /PRNewswire/ -- Zegmenta, a new global marketing data firm that bridges digital engagement with real-world consumer journeys, has launched with an international team of top public relations and marketing professionals at the helm, and a portfolio of well-known clients with access to Zegmenta's exclusive platform of anonymized location data.
"Imagine knowing exactly who your ideal guests and customers are—not based on what they search, but on where they actually go," said partner Mike Holtzman, who was named "PR Professional of the ear" by PR Week Magazine. "We utilize location data for consumers that gives us a real-world picture of their preferences, even if they never checked in online, clicked an ad, or left a digital trace. Savvy marketers will recognize this as qualitatively superior data than online search data."
"Location data shows genuine commitment, not mere curiosity," said partner Greg Calejo, a founder of Amplify Partners. "Working with leading brands, we allow hyper-targeting of customers who have already voted with their feet."
Zegmenta is more than a business intelligence firm, its creative and marketing capabilities allow seamless integration of the data into high-conversion campaigns.
"For example, hotel marketers know exactly who their competitors are," said partner Jaime Eduardo Aleman. "They also know what their affinity brands and landmarks are. A repeat visitor to an historic hotel, for example, is likely to be engage with content from other historic properties or history museums. We can tailor campaigns that incorporate all of these touchpoints."
For example, Zegmenta will be providing data to the Island of Nevis. "Nevis is the birthplace of Alexander Hamilton," says Holtzman. "We can give them data for everyone who saw "Hamilton" on Broadway and any of its travelling productions. These are clear potential guests for the island's hospitality."
"There are no guessing games," said Mr. Holtzman. "Consumers might search for "professional boxing matches" as part of their research, but attending a fight or an affinity brand, such as a UFC event, shows genuine engagement. The high-conversion opportunities are endless."
According to Mr. Calejo, "With Zegmenta, clients can deliver pinpoint marketing that resonates with the people already tuned into their frequency. We help clients turn physical footprints into loyal, repeat customers."
Media contact:Julia@rallyir.com9175873226
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