Ghitha Holding leverages SAP Business AI for digital transformation to advance UAE food security goals
'This is a major step towards future-proofing operations and accelerating our contribution to the UAE's food security agenda,' said Falal Ameen, CEO of Ghitha Holding. 'We are investing in world-class digital infrastructure to make our businesses more agile, more intelligent, and more responsive to the evolving needs of the nation and the region.'
The digital transformation modernizes Ghitha's IT landscape, streamline operations, enhances supply chain visibility, and harnesses SAP Business AI to drive smarter decision-making through real-time business insights, predictive tools, and improved workforce planning. These advancements will strengthen Ghitha's ability to anticipate demand, improve traceability, and operate more efficiently, all of which are critical to ensuring a reliable food supply.
'Ghitha Holding is setting a powerful example of how targeted digital investment can unlock long-term strategic value,' said Marwan Zeineddine, Managing Director of SAP UAE. 'By integrating AI, cloud, and planning capabilities, Ghitha is building the digital backbone needed to support national priorities and seize new growth opportunities.'
NTT DATA, the global technology and consulting leader, will be carrying out the implementation of the initiative.
As part of the collaboration, Ghitha Holding and NTT DATA will also co-develop a pioneering digital solution designed for the consumer-packaged goods (CPG) sector, focused on dairy and poultry. Drawing on deep industry knowledge and technological innovation, this new platform is expected to serve as a regional benchmark and encourage wider digital adoption in the sector.
Dr. Bahri Danış - Executive Vice President of NTT DATA META region, commented: 'We are honored to be Ghitha Holding's strategic partner on this journey. This project represents the power of technology when combined with visionary leadership. By joining forces to co-create a CPG-focused solution, we aim to deliver lasting value — not only for Ghitha, but for the wider industry. It is a privilege to support a future-ready organization that is committed to innovation.'
The comprehensive SAP digital transformation project will span two years, with the first phase expected to go live around mid-2026.
About SAP
As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.
About NTT DATA Business Solutions
NTT DATA Business Solutions is a leading global IT service provider focused on SAP with a powerful ecosystem of partners. With more than 35 years of in-depth experience, we enable companies worldwide to become Intelligent Enterprises. We deliver end-to-end solutions that accelerate sustainable growth and success – from strategic consulting and implementation to managed services and beyond. As a global strategic SAP partner, we drive innovation and leverage the latest technologies to support our customers individually and across all industries. Our more than 16,700 dedicated employees in over 30 countries work passionately every day to make it happen.
NTT DATA Business Solutions is part of NTT DATA, a $30+ billion trusted global innovator of business and technology services headquartered in Tokyo. As One NTT DATA we serve 75% of the Fortune Global 100 and are committed to helping customers innovate, optimize and transform for long-term success. NTT DATA is part of NTT Group.
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