US shoppers feel the heat of Trump's trade war: ‘the prices are going up'
'T-shirts, basic t-shirts, underwear, the basic necessities – the prices are going up,' said Clarence Johnson, 48, who was visiting the Macy's at the Queen Center mall to pick up shirts he ordered online.
As Donald Trump presses on with his trade wars, retailers have been passing price increases onto customers. Department stores – which rely on a variety of imported goods and materials, from shoes to t-shirts – have particularly been scrambling to deal with the flux in prices.
At Macy's, signs advertising sales of as much as 60% off original prices were sprinkled around the store – even next to diamond-encrusted necklaces locked inside display cases in the jewelry department. But for some customers, the prices are still too high.
Nydia Olvera, 61, said that shopping at Macy's is typically out of her budget, but she still makes trips to the store to check out the clearance section. 'I remember they used to have these t-shirts for three dollars. Now, no more,' Olvera said. 'Now I pay $7 to $9 for a t-shirt.'
A recent study from analytics firm DataWeave showed that the prices of footwear, apparel and bags increased significantly from January to June. Footwear has gone up as much as 4% and apparel by nearly 2% in the last six months.
And it's unclear how much more prices could rise. The White House is still in the midst of negotiations with dozens of countries that could face new tariffs as high as 40%. These proposed tariffs are set to go into effect 1 August, after Trump pushed back an initial negotiations deadline of 9 July.
Last week, the Trump administration announced a deal had been made with Vietnam, which is the second largest manufacturer for apparel, footwear and accessories – the bulk of what is sold at department stores – after China.
According to the deal, exports from Vietnam will face 20% tariffs – half of the proposed levy of 46% Trump announced in April. Goods made in other countries, such as China, that are shipped from Vietnam will face a 40% tariff.
While retail executives have said the deal is better than the initial tariffs that were announced, it will still increase costs for retailers. Macy's recently adjusted down its earnings forecast, citing uncertainty around tariffs. The company's stock price is down 25% this year.
Macy's CEO Tony Spring told CNBC, the financial news network, in May that some prices will stay the same but others are going to be more expensive, meaning the company will have to pass on some of the levies to customers. Other executives, including leaders from Nike, Target, Best Buy and Walmart have similarly said that they will have to pass on costs.
But retailers are also absorbing costs. Macy's chief financial officer Adrian Mitchell said during the company's earnings call in May that, while the company has been able to gain some vendor discounts, 'we're absorbing some of that price as well'.
Retailers must decide how much of the increased costs it can pass onto consumers, without losing loyal customers.
It is a tough environment particularly for department stores, which have lost customers to online retailers over the years. Sales at department stores made up just 2.6% of retail sales in 2023, compared to 14.1% in 1993, before the rise of online shopping.
At Queens Center, some Macy's customers said they have yet to notice any price increases, especially when using coupons the company typically issues.
'The difference isn't big; a little bit higher,' said Raphaelina Garcia, 33, who was shopping for a dress to wear at an upcoming wedding. 'When you have the coupon, it's the same price [as before].'
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Telegraph
35 minutes ago
- Telegraph
How a single bullet changed Donald Trump forever
The chart showing immigration numbers was usually displayed in the closing minutes of the stump speech and on the other side of the stage. So, when Donald Trump turned his head to the right to glance at the graph, escaping an assassin's bullet by millimetres, many thought they saw the hand of God. 'There's a confluence of things that happened to avert tragedy, and I think he talks about how there must have been some divine intervention,' says Steven Cheung, the White House communications director, who was present on July 13 2024 in Butler, Pennsylvania. 'That is the change.' It was the day a bullet grazed Mr Trump's ear, upending the 2024 election campaign and changing the president forever. Thomas Matthew Crooks, the 20-year-old would-be assassin of Mr Trump was shot dead by the Secret Service at the scene. Crooks also fatally shot audience member Corey Comperatore, and injured two other people in the crowd. Since then, Mr Trump has talked about his nerves when people move around in the crowd at his rallies, flirted with the idea of uniting the nation, and described his mission to save America as the work of God. This weekend, however, there will be little in the way of commemoration. An interview with Lara Trump, his daughter-in-law, is due to be broadcast on Fox News on Saturday, when he will reflect on the past year. And that is all in keeping with a man who prefers not to look backwards, say insiders. 'He's a busy man. There's a lot to get on with,' said a senior administration official. In the past year, Mr Trump pulled off an extraordinary political comeback, becoming only the second president in history to serve non-consecutive terms. He has governed at a rapid pace, slashing the federal workforce, axing foreign aid, challenging the world to a trade war, reducing illegal immigration, and bringing media critics to heel. Mr Cheung said there had been no time to take a step back immediately after the assassination attempt. 'Immediately we went into the Republican National Convention (RNC),' he said, 'Immediately he went back on the campaign trail.' Just two days after being wounded, Mr Trump made his triumphal entry at the RNC in Milwaukee, pacing down an entry corridor in front of a camera, looking every inch the heavyweight champ returning to the ring. Thousands of supporters embraced the religious parallel. 'July 13 was the same date when the Holy Mother revealed the third secret of Fatima,' said a Catholic attendee. That was the date in 1917 when the Virgin Mary appeared to three Portuguese children, entrusting them with her prophecies. The vision foretold an attack on a 'bishop dressed in white,' and was only revealed in 2000, 19 years after an assassin tried to kill Pope John Paul II. 'You can't make this stuff up,' added the Trump supporter. For a while Mr Trump held his rallies indoors, reducing the threat of a copycat sniper. But six weeks later his security team rejigged the setup with bulletproof screens allowing the Republican candidate to resume his trademark events. His ear had healed quickly, but Mr Trump admitted some other scars might remain. During a rally in New York in September he appeared startled by a sudden movement in the audience. 'I thought this was a wise guy coming up,' he said. 'You know, I've got a little bit of a yip problem here. Right? That was amazing. I was all ready to start duking it out.' There were other effects from the shooting, according to Blake Marnell, who travels around the country attending rallies and who was in the front row at Butler, resplendent in his distinctive brick-patterned suit. He said older voters remember the anger and violence in the country around the time of the murder of John F Kennedy. If anything, the shooting this time helped voters coalesce around the wounded leader. 'When you look at the other effects post Butler, you can't ignore the fact that that is one of the driving factors that got Robert F Kennedy and president Trump speaking, which led to the Make America Healthy Again (Maha) coalition,' he said, referring to a member of the famous liberal political clan, who was best known as an environmental lawyer. 'That also crystallised Elon Musk's support for the president.' The world's richest man endorsed Mr Trump on the night after the shooting. And he appeared on stage with him when the Republican candidate returned to Butler three months later. For a while Mr Trump's speeches took on a more bipartisan air. Aides described how a caustic convention address was toned down in the interests of national unity. 'The discord and division in our society must be healed. We must heal it quickly,' he said at the start of his 90-minute speech. 'As Americans, we are bound together by a single fate and a shared destiny. We rise together. Or we fall apart.' Headlines about a softer Mr Trump did not last long, however, as he quickly resumed his scathing attacks on Joe Biden, the then president, and Kamala Harris, his election opponent. What endured was a greater sense of mission in a man who pulled off a surprise win in 2016 and at times struggled to impose his will on Washington during that first term. Mr Trump himself used religious framing to describe his campaign after his narrow escape in Butler. He was often seen taking part in group prayers, the president in the middle, head bowed, as supporters reached out to touch his arm, an elbow, the back of his chair. 'I would love to think it's God, and it's God doing it because he wants to save America,' he said in an interview. 'He sees what's happening. God sees what's happening in America.' He shrugged off questions about PTSD or mental scars, but has returned repeatedly to the idea that surviving that day has toughened his resolve and his faith. 'It changed something in me,' he said a month after returning to the White House. 'I feel, I feel even stronger. I believed in God but I feel much more strongly about it.' The result was a greater sense of purpose, said Mr Cheung. 'I think it was a further resolve of how important it was to work on behalf of the people, and that the mission took on an even greater importance,' he said.
The Guardian
an hour ago
- The Guardian
Superman is super woke? How politics play into the new man of steel
Superman Woke! Variations on that headline splashed across all manner of non-Daily Planet websites this week in advance of a new Superman movie reboot, specifically the comments of writer-director James Gunn, who casually characterized the character as an immigrant and, as such, telling the 'story of America' in an interview. This rankled rightwingers including the former TV Superman Dean Cain, who acknowledged Superman as an immigrant but blanched at the idea of actively associating that as an American value, noting that 'there have to be limits'. Meanwhile, the former Trump lackey Kellyanne Conway, now a Fox News host, characterized the movie she hasn't seen as an ideological lecture, and added her supposed anger that the movie's star, David Corenswet, elided the old 'truth, justice and the American way' Superman slogan in another interview (referring to 'truth, justice, all that good stuff'). For those attempting to keep track: people involved with a Superman movie shouldn't attempt to evoke America, except when they should. Actually, for those keeping even closer track, the 'American way' bit was a phrase added to the radio version of Superman during the second world war, and further popularized by the 1950s TV show. It lived on primarily in reruns of that show, didn't appear in the comics until 1991, and has never been particularly central to the character in his original medium (or any of the movies, even). This is all to say that the reading of Superman as an immigrant is so commonplace, so arguably a part of the plain old surface text of the character, that it's even harder to buy any ginned-up outrage than usual. At best, it's a byproduct of suppressed guilt over the cruel and unusual immigration policies favored by anyone dumb enough to complain that this a 'woke' version of a 90-year-old superhero. In fact, the phoney outrage and predictions of boycott from people who don't go to the movies anyway could be a gag straight from the movie itself. It's one of plenty of real-world parallels in Gunn's movie. Most of them fall into the blockbuster realm of vagueness that makes it hard to tell if it was inspired by real events or just unsuccessfully sidestepping from evoking one international crisis straight into evoking another. (More on that in a moment.) But the most obviously first-hand quasi-political experiences Gunn draws upon all have to do with social media: this is a Superman whose weaknesses include Kryptonite, Lex Luthor-engineered software that anticipates his every punch, and … reading the comments. During one argument, Lois Lane needles her superpowered boyfriend by telling him she's seen him looking through certain hashtags guaranteed to frustrate and enrage even the virtuous child of Kansas farms who still says 'golly!' on the regular. This makes sense: James Gunn does not have experience in geopolitics, but he sure has experience online. The film-maker was semi-canceled over edgelord-y tweets (unearthed, in perfect discourse fashion, by rightwingers infuriated by his left-leaning politics); fired from the third Guardians of the Galaxy movie; and eventually rehired when Disney realized that maybe cast and fan loyalty was worth more than manufactured outrage. But in his between-Guardians downtime, Gunn made a Suicide Squad sequel for the previous DC regime, essentially auditioning for his current job. In some ways, he owes his stewardship of Superman and DC in general to the vexations of life online. So if it's a little cringe-y to hear about Superman glancing through social media, or for Gunn to go out of his way to show Lex Luthor training an army of monkeys to flood the zone with mean tweets, it's also a funny, oddly whimsical way of acknowledging our contemporary world. (Plus, remember that Clark Kent works in media, even if his newspaper still publishes a print edition.) It's certainly more surefooted than the movie's actual politics, which go further than the likes of Captain America: Brave New World but still fall short of anything more complicated than the actual thrust of Gunn's interview. (Which was that kindness is, in fact, good.) The immigrant stuff, first of all, is in the movie but not especially prominent. A plot turn involving Superman's parents could even be read as accidentally xenophobic; after all, if you're trading on the message that it doesn't matter where an immigrant comes from once assimilated into our culture, doesn't that by definition cast aspersions on other countries (or in this case, planets) and elevate whatever 'our' culture is? That's obviously not Gunn's intent in positioning Superman as an immigrant figure; he wants to elicit the empathy for outsiders that we've all felt at one time or another. The logical stumble is more a sign of a metaphor that isn't fit for front-to-back, one-to-one interpretation; that's not a problem on its own. More interesting is the story's offscreen inciting incident, where Superman intervenes in the affairs of two fictional countries. When the movie begins, Superman has recently stopped Boravia, which is led by a blustery despot who comes across like an eastern European Trump, from invading neighboring Jarhanpur. The latter has struck some viewers as coded Middle Eastern, implying parallels between Israel and Palestine, though in the comic books (and based on the leader's accent, here too) the countries are actually somewhere in Europe. That is to say, it looks more akin to Russia invading Ukraine, though Gunn has said he didn't have any specific real-life turmoil in mind when he concocted the scenario. The issue is really more interventionism: should Superman have acted unilaterally in stopping Boravia (and, indeed, threatening its leader with reprisal if he tries it again)? Lois Lane isn't so sure, bringing up the repressive nature of past Jarhanpur governments (and in turn bringing to mind Israel's attacks on Iran, though that particular conflict was in the news well after this movie was written, shot and probably almost or entirely finished). One of the most heartening things about Superman is that Lois's objections inspire a full conversation between her and Superman, in the guise of an 'interview' to make up for the fact that most of Superman's press is self-directed through Clark Kent. For a little while, the movie seems ready to dig into the genuine strife faced by a mega-powerful being who therefore has the ability to shape the world. Stopping people in another country from dying seems ethical. But what about issuing de facto press releases disguised as a real journalism? Of course, all of these questions are in the realm of hypothetical, so the movie mostly just invents hypothetical solutions that turn on the fact that Superman is, in fact, inherently trustworthy and moral. Lucky for everyone, huh? Then again, getting too far into the issue of whether Superman 'should' help people starts to look a bit too much like the Zack Snyder version that audiences and critics had such mixed-at-best feelings toward. Gunn wants Superman to be a bigger-tent affair than that, and it's an understandable impulse. He's not the first superhero character, but he's arguably the first one to achieve something resembling global ubiquity. That's going to lead to some varying interpretations. Limiting him to specific politics makes no more sense than keeping a world-saving god within Metropolis city limits. Yet in a weird way, the buffoonish outrage over Superman's immigration status has only served to highlight a void in the movie's broader emotional resonance. It's a sweet-natured movie that ends on a genuinely emotional note – it might particularly resonate for those with adoptive parents, another Superman mainstay – but misses the opportunity to make a more explicit parallel in the way Superman has emigrated both to the United States in particular, but to Earth in general. His global citizenship is more of a feelgood given than a powerful duality, and a Superman that truly grappled with our ability to see beyond national boundaries might have felt like a true update of the character for a new century, rather than another tacit plea for kindness. We have Paddington for that. Shouldn't Superman be able to lift something a little heavier?
NBC News
an hour ago
- NBC News
A red state reckons with Trump's 'big, beautiful bill'
WALKER, La. — Few states stand to lose as much from the megabill that President Donald Trump signed into law as Louisiana. With more poverty and disease than most of the country, Louisiana relies heavily on Medicaid benefits going to people who lack the means to cover a doctor's visit on their own. That fragile lifeline is now in jeopardy. The 'Big Beautiful Bill' that Trump muscled through Congress chops Medicaid spending by nearly $1 trillion over the next decade. Out of sheer self-interest, Louisiana might seem a state that would fight to preserve Medicaid. About 35% of Louisianans under the age of 65 were covered by Medicaid in 2023, the most recent year data was available. That figure is the second highest among the 50 states, according to KFF, a nonpartisan health policy organization. Yet the state also voted heavily for Trump in the 2024 election and, polling shows, appreciates the job he's doing as president. Louisiana loves Trump but needs Medicaid. How does a deep-red state reconcile the two? Interviews with a dozen Louisianans, most of whom supported Trump, suggest that many in the state have absorbed the arguments that Trump and his congressional allies used to sell the bill. A few warning signs for Trump emerged. Some of his voters aren't thrilled with what they describe as his bombast or are skeptical the measure will live up to its grandiose title. 'He's a jacka-- — he's the best jacka-- we've got,' said Jason Kahl, 56, wearing a shirt decorated like the American flag during a July 4 celebration in Mandeville, on the north shore of Lake Pontchartrain. 'A lot of times he says things that we're thinking, but don't want to say out loud,' Lydia DeRouen, 66, a customer at Cat's Coffee and Creamery in DeRidder, Louisiana, said on a recent morning. The state's embrace of the new law points to a dynamic prevalent in the Trump era: If he says he wants something, that's good enough for many of his voters. 'I just support President Trump. Most everything he's doing, I'm in on it,' said Sue Armand, a 65-year-old retiree who attended a recent festival at a park in Walker, a city outside the state capital of Baton Rouge. Nationwide, the act will reduce the number of people receiving Medicaid by nearly 12 million over the next 10 years, the largest cutback since President Lyndon Johnson created the program 60 years ago as part of his 'Great Society' agenda. Among the bill's provisions are requirements that those between 19 and 64 years old work a minimum of 20 hours a week unless they are caring for a child or are disabled. The bill also limits states' ability to raise certain taxes to help pay for their share of Medicaid programs, which could cause cuts across the board. Real-world consequences could prove dramatic. 'A lot of people who will be impacted the most negatively are Trump voters,' said Silas Lee, a New Orleans-based pollster. 'We see that in different parts of the nation, where many other communities that supported Trump will experience severe cuts in services that are critical to their survival,' Lee added. Alyssa Custard of New Orleans worries what the wider cuts to Medicaid funding will mean for her family. Her 88-year-old mother suffers from dementia and goes to an adult day care center in New Orleans. Custard's mother, who worked as a preschool teacher most of her life, has little retirement savings and not enough to pay for long-term, private in-home care. Custard and her siblings have been providing care themselves and have been able to keep working because of the adult day care program. But that funding could now be in jeopardy with the cuts to Medicaid. 'My mom worked taking care of other people's kids in the educational system for 50 years,' Custard said. 'She paid into all these things, and now, when it's time for her to reap the benefits of what she paid into for a long time, you have this bill that is taking this away from her and all the other people.' A talking point that proponents used to pass the bill was that Medicaid is rife with abuse and that the changes would expel undeserving recipients from the rolls. House Speaker Mike Johnson, a Trump loyalist who helped steer the bill through Congress, represents a swath of western Louisiana where nearly 25% of adults under 65 rely on Medicaid. Johnson has suggested that beneficiaries include able-bodied people who won't work and are thus ' defrauding the system.' 'There's a moral component to what we're doing. And when you make young men work, it's good for them, it's good for their dignity, it's good for their self-worth, and it's good for the community that they live in,' he said in May. That justification rings true to many in his home state, who believe that federal benefits more broadly are going to the wrong people. Jason Wallace, 37, an accountant working a 'Nibbles and Noshes' stand at the Walker festival, said that when it comes to Medicaid, 'Some of the stuff I've heard about [the new law is that it is] trying to keep illegals from taking advantage of our benefits that they don't pay into at all.' A common belief is that taxpaying citizens are getting shortchanged, giving rise to feelings of umbrage that Trump has managed to harness. The new law also makes cuts to a food assistance program known as SNAP. Along with Medicaid, Congress pared back SNAP benefits to create savings that would help offset the cost of extending the tax cuts Trump signed in his first term. 'You go stand in line and the lady in front of me has her nails done, her hair done and she's got food stamps. I work too hard for what I get,' said Charles Gennaro, 78, who was among those on the Lake Pontchartrain shoreline in Mandeville on July 4 as a bluegrass band played on an outdoor stage. 'People come into this country for no reason and get things that they shouldn't get,' he added. Nancy Adams, 50, who also turned out for the celebration in Mandeville, said: 'I'm a single mom. I raised my daughter, struggling every day. And yet these illegals come in and they can get everything. I'm paying for them. But I'm struggling to raise my daughter and I don't qualify for food stamps or anything.' Independent analyses of the Medicaid program show that most recipients are already employed. KFF released a report in May showing that in 2023, nearly two-thirds of those under 65 receiving Medicaid and not other forms of federal aid were working full or part time. Those who lacked jobs cited reasons that included school attendance, care-giving duties, illness, disability or other causes. A separate KFF report that month showed that 95% of Medicaid payments last year were made properly, while the vast majority of improper payments sprang from paperwork errors or administrative actions. Robin Rudowitz, director of KFF's program on Medicaid and the uninsured, cited government estimates that 10 million people could lose health insurance coverage under the new law. 'These are not people who were fraudulently on the program,' she said. Heading toward DeRidder in the western part of the state, a driver sees billboards advertising legal services for those who've endured car wrecks or injury or are in bankruptcy. A city of about 10,000, DeRidder is part of Johnson's congressional district. A Walmart in the city was doing brisk business last Sunday, with people stocking up on groceries and supplies. Some customers of varying ages weren't ambulatory and used motorized carts. Outside the store, Don Heston, 41, who works in the oil and gas industry, described Medicaid as a 'great idea,' but one that 'needs serious rework.' 'Lots of people who are on it shouldn't be. You have people that have paid into it their entire life. They're physically messed up. They can't work any more and they can't get it. But you have people who have never worked a job with any meaning and they're getting it that quick' he said, snapping his fingers, 'because they know the ins and outs of the system.' Weeding out those who are abusing the program might be a worthy goal, but Medicaid advocates worry that cuts won't be made with such precision. Those who truly need the help may get caught up in the purge, according to Keith Liederman, CEO of Clover, the organization that serves Alyssa Custard's mother. 'In the state of Louisiana, it's many of the same staunch supporters of our president who are going to suffer as a result of this bill, and especially in rural areas of our state, of which there are many, many struggling individuals and families, many of whom are supporters of the president,' Liederman said. Clover is bracing for severe cuts that could cause it to shutter its adult day care service entirely, Liederman added. 'It's confounding to me how so many people throughout our country, when they think about people who are economically poor and struggling, think that there's something wrong with them, that they're not trying hard enough, that they're not working hard enough, that they're shirkers trying to abuse the system,' he said. 'That couldn't be further from the truth based on my direct experience in working with thousands of people who are in these positions. I've never seen people who work harder and who are trying harder to get out of poverty than the people that we serve and so many others in our community.' If health centers that rely on Medicaid patients are forced to close, it will affect patients with other forms of health insurance as well, who also rely on those providers in their community. At the David Raines Community Health Centers in northwest Louisiana, which includes several clinics in Johnson's district, officials are preparing to make cuts to their services as they anticipate a significant drop-off in the number of their patients with health insurance as a result of changes in the bill, David Raines CEO Willie White said. 'It really is going to be devastating, to say the least, for the patients that we serve and for other community health centers as a whole, as to how we're going to be able to continue to provide the level of access that we currently provide,' White said. 'I'm just not sure how it's going to work.' Clocking in at nearly 900 pages, the act brims with policy changes that will take time for voters across the country to digest. Trump directed Republican lawmakers to pass it by July 4, and they complied. So far, the bulk of this pro-Trump state seems pleased that they did. But some who voted for Trump are waiting and watching. They know the new law is big; they're just not sure yet whether it's beautiful. Jennifer Bonano, 52, is a retail clerk who came to the festival in Walker. Sitting in her folding chair, she said she voted for Trump but isn't persuaded yet that the new law is all that was advertised. 'You don't want the people that need the Medicaid and that need the food assistance to be suffering,' she said. As for the vote she cast back in November, she said: 'I'm still wondering.' 'You don't know just yet what the outcome is going to be, because with Trump he doesn't know when to hush,' Bonano said. 'You don't know if it's going to be good outcome or a bad outcome, anything he does.'
