The European holiday destinations Brits say are becoming too HOT to visit
The research finds that one in four Brits who are intending to holiday abroad this summer are actively looking for cooler destinations.
Growing concern over wildfires and extreme heatwaves in Europe have left many tourists panicking about holidaying in the continent's south.
And more than a third of those surveyed said they were considering switching their main holiday to either spring or autumn due to worries about extreme heat.
So, which European destinations are British tourists most concerned about?
Spain tops the list with 40 per cent of Britons worried that the country is becoming too hot for a summer holiday.
The country's national weather agency Aemet, has warned that temperatures could exceed 42 degrees in some parts of Spain this weekend, in what's expected to be the first heatwave of summer.
Greece is the next destination on the list with 39 per cent of tourists expressing concerns about how hot the country gets in summer.
In summer 2023, the country suffered an outbreak of wildfires which resulted in the deaths of 28 people. Attica, Rhodes and Evia were among the areas affected.
Turkey is the next destination Brits are most concerned about with 36 per cent of tourists saying they are worried about the heat.
The Foreign Office has warned British tourists that 'extreme temperatures can affect many areas of Turkey over the summer months'.
Cyprus and Italy are next on the list. Both countries have experienced heatwaves in recent years.
As Brits increasingly seek out cooler summer destinations, countries like Iceland, Canada and Sweden have seen a rise in popularity.
Ireland and Finland have also become more desirable destinations for July and August holidays.
Gary Nelson, head of corporate affairs at InsureandGo, which commissioned the research, says: 'People aren't chasing the sun anymore - they're thinking about how to cope with it.
'For some, that means skipping July and August altogether. For others, it means ditching southern Europe in favour of cooler destinations.
The research finds that one in four Brits who are intending to holiday abroad this summer are actively looking for cooler destinations
'Even the unthinkable is on the cards, as some staycationers become overseas holidaymakers to escape the summer heat in the UK - a country that is not really geared to cope comfortably with extreme heat.
'We would encourage people to do their destination research before they fly off and also to check what their travel insurance covers in terms of cancellation and medical cover if you are travelling with pre-existing conditions.'
And British tourists have also been warned of tougher rules on drinking in Spain that could see them face huge fines.
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