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PGA Tour golfer, Stark County native Justin Lower partnering with Society Brands
CANTON − Society Brands has announced a partnership with PGA Tour golfer and Stark County native Justin Lower, who is wearing hats promoting the Canton-based company and its products during tournaments. Society Brands acquires e-commerce brands and incorporates them into a growing portfolio, offering founders an opportunity to stay involved in operations and equity in the company. The portfolio consists of 12 brands, primarily in the health and personal care sectors. 'This partnership is the first step in a strategic initiative to partner our brands with athletes and celebrities," Michael Sirpilla, co-founder and CEO of Society Brands, said in a prepared statement on July 22. "Through these partnerships, we will be able to drive awareness for our portfolio brands on a national scale. Simply put, this was the perfect deal for Society Brands as it reinforces our mission to support our local community, while driving success for our brands on a national level.' Lower played golf for Northwest High School and Malone University before earning a PGA Tour card in late 2021. He's had 12 Top 10 finishes on tour and tied for third place in January at The American Express golf tournament in La Quinta, California. That was the first week Lower wore a hat featuring Society Brands and brands Vitality Now and EarlyBird. 'I am thrilled to work with the Society team and help promote a company based in my hometown of Canton, Ohio,' Lower said in a prepared statement. 'Michael and his team have done an incredible job of building great brands and bringing jobs to the local community. Together, I'm looking forward to being part of the company's success.' Society Brands is exploring opportunities for paid marketing and additional partnership opportunities with Lower this year and in the future. The company reported its annual revenue as more than $100 million. Reach Kelly at 330-580-8323 or This article originally appeared on The Repository: Society Brands partners with PGA Tour golfer Justin Lower
