Blend Appoints CU Veteran Reva Rao as Head of Digital Transformation for Credit Unions

Business Wire

04-06-2025

SAN FRANCISCO--(BUSINESS WIRE)--Blend Labs, Inc. (NYSE: BLND), a leading origination platform for digital banking solutions, today announced the appointment of Reva Rao as Head of Digital Transformation for Credit Unions.
Rao brings over two decades of experience in financial services, with extensive leadership roles at prominent credit unions including Travis Credit Union and Golden 1 Credit Union. Her deep understanding of credit union operations and member-centric approach will be instrumental in driving Blend's mission to help credit unions deliver exceptional digital experiences.
This appointment comes at a pivotal time as Blend continues to expand its footprint in the credit union industry and consumer banking overall. Blend is trusted by hundreds of financial institutions, including seven of the top 10 credit unions in the United States, to improve member experience, drive revenue growth and reduce operational costs across digital deposit account opening, consumer lending, and mortgage loan origination. Rao will focus on helping Blend credit union customers and partners to build their competitive edge and develop strategies to position for stronger growth.
"We are honored to have Reva join the Blend team," said Nima Ghamsari, Co-founder and Head of Blend. "Her deep credit union expertise and proven leadership in digital transformation will be invaluable not only for Blend's continued growth, but more importantly, for the credit unions we serve as they work to deliver exceptional member experiences in an increasingly digital world."
Prior to joining Blend, Rao served as Chief Lending Officer at Travis Credit Union, where she led Consumer, Mortgage and Commercial lending for the $5+ billion institution. She previously held senior executive roles at Golden 1 Credit Union as Senior Vice President of Consumer Loans, overseeing lending strategies for California's largest credit union with over $20 billion in assets.
Rao's career spans leadership positions across the financial services spectrum, including roles at Wells Fargo, where she spent over 13 years in various capacities including Channel Business Manager, and at Prosper Marketplace as Head of Home Equity Marketing. She also held senior positions at JPMorgan Chase, Greenpoint Mortgage, and Citi, developing expertise in pricing analytics, risk management, and digital product development.
"Credit unions are at the forefront of member-centric banking, and they deserve technology partners who truly understand their unique challenges and opportunities," said Rao. "Blend's unified platform approach aligns perfectly with credit unions' needs to deliver seamless, personalized experiences across all banking products. I'm excited to find new ways to help credit unions leverage innovative technologies so they can continue to build and deepen member relationships."
Blend's platform delivers end-to-end digital journeys for loan origination, account opening, and consumer onboarding, with specialized solutions for mortgages, deposits, credit cards, personal loans, auto loans, and HELOCs. Last year, financial institutions processed nearly $1.2 trillion in loan applications through Blend's platform, demonstrating the company's robust capabilities and growing influence in financial services.
About Blend
Blend Labs Inc., (NYSE: BLND) is a leading digital origination platform for banks, credit unions, and mortgage lenders. From mortgages to consumer loans to deposit accounts, Blend helps financial institutions streamline workflows, launch faster, and deliver standout customer experiences. Learn more at blend.com.
Forward-Looking Disclaimer
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements generally relate to future events, future performance or expectations and involve substantial risks and uncertainties. Forward-looking statements in this press release may include, but are not limited to, our expectations regarding our product roadmap, future products/features, the timing of new product/feature introductions, market size and growth opportunities, macroeconomics and industry conditions, capital expenditures, plans for future operations, competitive position, technological capabilities and strategic relationships, as well as assumptions relating to the foregoing. The forward-looking statements contained in this press release are subject to risks and uncertainties that could cause actual outcomes to differ materially from the outcomes predicted. In some cases, you can identify forward-looking statements by terminology such as 'may,' 'will,' 'should,' 'expect,' 'plan,' 'anticipate,' 'could,' 'would,' 'intend,' 'target,' 'project,' 'contemplate,' 'believe,' 'estimate,' 'predict,' 'potential' or 'continue' or the negative of these terms or other comparable terminology that concern Blend's expectations, strategy, plans or intentions. You should not put undue reliance on any forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by which such performance or results will be achieved, if at all. Further information on these risks and uncertainties are set forth in our filings with the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to Blend and assumptions and beliefs as of the date hereof. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this press release. Except as required by law, Blend does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments, or otherwise.