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USA Today
an hour ago
- USA Today
Bad Bunny is making Puerto Rico the hottest trip of 2025
When we talk about tourism trends, we usually focus on airlines, prices and algorithms. But what if the most significant driver of travel to a destination wasn't an ad campaign or a seasonal super deal, but its people represented by an artist? That is precisely what's happening in Puerto Rico. Bad Bunny's residency, "No me quiero ir de aquí," in San Juan, is not only breaking records in sales and attendance, but has become one of the most powerful economic and cultural catalysts the island has seen in recent years. Its impact is not anecdotal: according to an analysis by Moody's Analytics cited by Bloomberg, Puerto Rico is defying the tourism slowdown that many markets in the United States are experiencing. While hotel occupancy in several U.S. cities has decreased, in Puerto Rico it has increased. And it's no coincidence. While the World Travel & Tourism Council projects a loss of $12.5 billion in international travel spending this year in the United States, Puerto Rico is headed in the opposite direction. According to Discover Puerto Rico, the island recorded a 25% increase in hotel occupancy in the first quarter of 2025 and an 11% growth in lodging revenue, compared to the same period last year. At a time when the global tourism economy is showing signs of cooling, Puerto Rico stands out as an example of how culture can become a real economic engine. The experience is worth it The Puerto Rican economy, historically tied to the ups and downs of the U.S. economy, rarely grows on its own. But this time, there is a cultural factor that is tipping the balance: identity. Bad Bunny's new album, in addition to being a musical phenomenon, is a declaration of principles – a love letter to his homeland. From the lyrics to the visual promotion, the artist has made it clear that traveling to the island is more than tourism: it is an experience, it is pride, it is connection. Those of us who work in the travel and digital content industries need to reflect. For years, the equation seemed simple: look for the cheapest fare, even if the trip was mediocre. But the consumer has evolved. Today, more than ever, it wants to save, yes, but without sacrificing what really matters: experience. Travel should be transformative, not transactional. Travelers want to get to know a country, not just visit it. They want to savor its cuisine, understand its history, and walk its streets with local music in the background. Bad Bunny has organically created that with his music and platform. It has turned Puerto Rico into an emotional desire, not just a geographical destination. At a time when so many tourism markets are facing decline, Puerto Rico is teaching us a powerful lesson: culture drives the economy. Authenticity isn't just good for the soul; it's also good for hotels, restaurants, and airlines. The future of tourism is not measured only in hotel occupancy or the number of flights. It is also measured in songs, in identity, in how a place makes us feel. That's why, when we hear about Bad Bunny, let's remember that his impact goes far beyond reggaeton: he's redefining how and why we travel. Wilson "Wil" Santiago Burgos is the founder of one of the largest travel platforms in Puerto Rico and the Latin American market in the U.S.
Bloomberg
2 hours ago
- Bloomberg
What Happens When the World's Population Starts Shrinking?
Welcome back to The Forecast from Bloomberg Weekend, where we help you think about the future — from next week to next decade. This weekend we're looking at depopulation — as well as whether Trump will fire Powell, elderly college students and more.
Yahoo
8 hours ago
- Yahoo
Trump officials ‘discussing' release of ‘some sort' of additional Epstein material: Haberman
CNN political analyst Maggie Haberman said late Tuesday that Trump administration officials are considering the release of 'some sort of additional material' tied to convicted sex offender Jeffrey Epstein. 'There is a discussion about releasing some sort of additional material. We will see what that looks like,' said Haberman, a New York Times political correspondent, during an appearance on CNN's 'AC360.' 'The problem they've created for themselves … is whatever partial information they release, it will never be seen as enough. It will never be believed,' she added. The battle over releasing the Epstein files has roiled President Trump's MAGA base and divided GOP lawmakers on Capitol Hill. In July, the Justice Department and FBI said in a joint memo that Epstein did not keep a client list, and evidence supports the suicide ruling in the disgraced financier's death. 'I think this has been a real lesson to top officials in this government that if you say something over and over again, your own followers are not necessarily going to stick with you if you say something different later,' Haberman said. Her remarks come as conservative voices have begun urging Trump's MAGA base to stop focusing on the controversy. 'I think that right now it seems pretty clear we're not going to get more information out of the government. They have closed the case,' right-wing podcaster Dinesh D'Souza said on the matter. 'Unless Ghislaine Maxwell, who's in prison, speaks out, and she's free to speak out.' He encouraged the public to 'move on' from the controversy and accept the information published after the official investigation. 'How can people be expected to have faith in Trump if he won't release the Epstein files?' Elon Musk asked last week in a post on social platform X, which the billionaire former White House aide owns. Another former White House aide, Steve Bannon, said the controversy could cost the GOP approximately 40 House seats in the midterm elections and potentially the White House in 2028. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
