Gentle Monster Unveils Pocket Collection in Collaboration With Bratz
Gentle MonsterandBratzhave joined forces for a nostalgic collaboration. The eyewear brand's Pocket Collection is a collaboration that features 21 unique eyewear designs, including one piece and a special doll in partnership with Bratz®.
The collection embodies both brands' shared values of bold self-expression and unique fashion perspectives, blending a daring yet contemporary aesthetic with practicality. The campaign, starring Karina of Aespa, creates an otherworldly visual connection with the humanoid Bratz dolls. To celebrate, exclusive pop-up spaces are launching in Los Angeles (featuring Nudake's Microissants and Maru Coffee's Creamtop), Seoul, Shanghai, and Bangkok, offering immersive, surreal experiences with monumental Bratz doll objects.
Each of the sunglasses recieve a Bratz treatment, putting a Y2K spin on Gentle Monster's signature styles. Amongst the range are a series of fold-up silhouettes that open out to full-sized frames. Styles include classic cat-eye sunglasses to minimal optical frames, taking on futuristic silhouettes with a playful touch. Commemorating the launch is a Los Angeles pop-up. The collection is releasingonlineMay 29 at 10 p.m. EST.
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