New research reveals what life's most cherished moments are
On average, Brits experience five unforgettable moments every single year, with 76% believing these once-in-a-lifetime experiences help shape who we are.
UK adults reveal life's most cherished moments
A new poll revealed some of the most unmissable life moments (Image: Simon Jacobs/PinPep/Samsung)
This research was commissioned by Samsung to mark the launch of its large-screen optimised Galaxy Z Fold7 phone.
To celebrate this, it has also released a poem called 'Life Unfolds Fast', narrated by Martin Kemp and penned by poet Georgie Jones.
The poem explores the milestones that shape our lives, while the film features intimate moments from Martin's family life and real-life footage from people of different ages, backgrounds, and identities.
Martin Kemp said: 'Some of my life's greatest memories are those simple moments at home - playing with my kids in the garden, holding Harley and Roman as babies, and singing with my wife in the car.
'These are moments that truly define our lives.
'Sharing these personal glimpses allows people to see how small, intimate moments become the big memories we want to go back to over again.'
The research found that the majority (85%) regularly revisit cherished memories on their phones to reflect on special moments.
In fact, around 60% of people value their digital memories just as much as physical keepsakes.
But almost half (49%) worry about forgetting important life events, with 46% saying their main concern is losing memories involving loved ones.
For 41%, they take photos and videos to hold on to their most treasured experiences, while 49% admit they feel stressed when their phone storage runs low.
On average, Brits rewatch key memories on their phones four times a month, and 12% estimate they have more than 10 hours of footage stored.
Annika Bizon, from Samsung, said: 'Our research shows that over 40 per cent of us take photos and videos for the sole purpose to not forget our best memories.
'It allows you to capture and revisit the memories you never want to forget, feeling their warmth and emotion time and time again.'
These moments include holding your newborn for the first time (Image: Simon Jacobs/PinPep/Samsung)
See the top 25 most unforgettable life moments
These are the top 25 most unforgettable moments in the life of the average British person.
1. Holding your newborn baby for the first time
2. Watching your baby take their first steps
3. Holding the keys to your first home for the first time
4. The last goodbye to a loved one
5. Your child's first day of school
6. Falling in love for the first time
7. Witnessing a child's first words
8. Driving a car on your own for the first time
9. Being told 'I love you' and saying it back
10. Being proposed to - or proposing to someone
11. Seeing your family all together in one place
12. Listening to your baby's heartbeat during a pregnancy scan
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13. Watching someone you love achieve something they've worked hard for
14. Seeing the Northern Lights or witnessing a rare natural phenomenon
15. Graduating from school or university
16. Reaching a goal you've worked towards for years
17. Watching a child in your life perform in a school play
18. Hugging/being reunited with someone you haven't seen in years
19. Seeing a loved one return home safely after time away
20. Getting your first job offer
21. Walking out of work on your last day before retirement
22. Bringing a new pet home and welcoming it into the family
23. Watching your favourite sports team win in a big match
24. Completing something you never thought you could do (e.g. a marathon)
25. Saying goodbye to your pet
This poll of some 2000 adults was comissioned by Samsung to mark the launch of its large-screen optimised Galaxy Z Fold7 phone.
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