Actor Sanya Malhotra Enters Wellness Sector with Launch of BREE Matcha
In a strategic move that marks her debut as an entrepreneur, Bollywood actor Sanya Malhotra has joined hands with wellness industry's Dr. Kunal Shah and Siddharth Shah—founders of Essenzaa Nutrition—to launch BREE Matcha, a lifestyle brand rooted in traditional Japanese tea culture. The announcement, detailed in a press release by BREE Matcha, positions the brand at the intersection of ancient rituals and modern Indian wellness habits.
BREE Matcha introduces three core products—Everyday Matcha, Ceremonial Matcha, and a Ceremonial Matcha Kit—sourced directly from Kagoshima, Japan. The brand is built on the foundation of matcha's reputed benefits, including sustained energy, improved focus, and antioxidant support, without the side effects typically associated with caffeine consumption. The products also reflect Essenzaa Nutrition's 14-year track record in clean-label, clinically supported wellness formulations.
For Malhotra, the project stems from personal experience. "At a time when everything feels urgent, BREE Matcha is my personal reminder to slow down and be intentional," she said. The actor, known for her offbeat roles and grounded public image, shared that adopting matcha into her daily routine helped her find calm amid the chaos of a demanding career.
The collaboration took root when Malhotra's growing affinity for matcha intersected with Essenzaa's exploration into functional superfoods tailored to Indian consumers. What began as a casual conversation evolved into a brand that seeks to offer more than just a beverage. "We wanted to introduce a product that aligns with both health and lifestyle," said Dr. Kunal Shah. "BREE is not just about energy, it's about how you choose to show up in your day."
Essenzaa Nutrition, which exports wellness products to over 23 countries, sees BREE as a natural evolution in its mission to offer thoughtful health solutions. Siddharth Shah, co-founder of the company, emphasized the cultural and behavioral aspect of the initiative. "BREE Matcha is not just a beverage—it's a movement towards conscious consumption and modern wellness," he said. "Our vision is to make matcha a part of everyday rituals for the new-age Indian consumer."
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New York Times
an hour ago
- New York Times
In London, the National Ballet of Japan Steps Onto the World Stage
Crooked crosses poked out of the ground and moonlit, diaphanous mist swirled across the forest floor. A ghostly figure appeared above a tree, terrifying the man standing below. It was a proper horror movie-thrill moment in the National Ballet of Japan's 'Giselle,' a wonderfully atmospheric production that opened at the Royal Opera House in London on Thursday to an audience that seemed delighted by the superb dancing of a company rarely seen outside Japan. The five-show run here (through Sunday) is a European debut for the National Ballet of Japan, and a homecoming for its director, Miyako Yoshida, who spent nearly three decades in England as a principal dancer with both the Birmingham Royal Ballet and the Royal Ballet. In an interview, Yoshida said bringing the company to London was like saying thank you 'to the amazing directors who taught me to dance, to act, how to express my feelings onstage.' 'Giselle,' she added, 'the role where I first learned all this, is the history of my ballet life in England.' The stakes are high for Yoshida, who has directed the National Ballet since 2020. (Founded in 1997, the company is based at the New National Theater in Tokyo.) 'This is our first real tour as a company,' she said, 'in front of a sophisticated international audience, and the people who knew me as a dancer.' She paused. 'Scary!' Want all of The Times? Subscribe.
Gizmodo
3 hours ago
- Gizmodo
‘Gundam Wing' Celebrated 30 Years at Comic-Con With an Epic New Short
It's been an important year for Gundam, between the afterglow of the franchise's 45th anniversary last year, the launch of a brand new series in Gundam GQuuuuuuX, and the alignment of several key anniversaries for major entries in the franchise—including the 30th anniversary of the show that introduced Gundam to America, Mobile Suit Gundam Wing. Of course then, Heero and the gang weren't going to let an opportunity like San Diego Comic-Con come by without being able to celebrate 30 years of mecha goodness with western fans. Last night Bandai took to SDCC with a slew of celebrations for Wing's 30th, including new merch, a new manga to bridge the gap between previous releases, and even a theatrical re-release of the sequel movie Endless Waltz in both Japan and the U.S.. But it was all anchored around a brand new animated short, Gundam Wing: Operation 30th, a celebration of the series' legacy that was also packed with some tempting glimpses of what could be to come. Animated by Frieren: Beyond Journey's End action director Toru Iwasawa and set to the second opening theme of Gundam Wing, 'Rhythm Emotion', Operation 30th starts out as a nostalgic recreation of the opening title sequence of the anime's back half, re-introducing us to Heero, Duo, Wufei, Trowa, Quatre, and Relena, and re-acquainting us with the villainous Treize Kushreneda, Lady Une, and of course the series' Char analog, the mysterious Zechs Merquise. There's even a brief flash of Dorothy! But what's really interesting is saved for the fifteen seconds or so: for the first time, officially animated sequences recreating key moments from Frozen Teardrop, the sequel novel set decades after the events of Gundam Wing. We get to see flashbacks to Adin Lowe, the gunman who ultimately trains his young son to take on the mantle of Heero Yuy after assassinating the original colonial politician of the same name. There's also a fascinating look at Wufei's wife from the Mission Zero manga, Long Meilan, and tantalizing shots of some of the new mobile suits from Frozen Teardrop. Although the official website describes only one of them as the mysterious 'Cloaked Custom,' there are certainly parallels to prior depictions of the Snow White from Frozen Teardrop, among others like the Warlock and Prometheus. An adaptation of Frozen Teardrop is probably not on the cards beyond the tiny glimpses in this video—Gundam is preparing to move on to more anniversaries soon, like the upcoming 10th anniversary of Iron-Blooded Orphans. But it's still nice that in looking back across 30 years of Wing's influence, we got to see this tease of what could've been. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what's next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
Forbes
4 hours ago
- Forbes
‘Elden Ring: Nightreign' Is Getting Its Missing Duos Patch Imminently
Elden Ring Nightreign Elden Ring: Nightreign has done quite well since launch in terms of reception and playercount, but there has been constant confusion about one thing. Why on earth did FromSoft not make a duos mode for the game? It's based around trios, and they did adapt some aspects to help solo players, but there is no dedicated duos mode. Now, FromSoft has just announced that duos will be coming to Elden Ring: Nightreign with patch 1.02, courtesy of a new trailer they just posted on social media. We also have a date for that patch, which is going to be July 30, 2025, dropping next Wednesday a little less than a week from now. FromSoft has also revealed that 1.02 will contain a number of quality of life updates for the game, which will include a lot more Relic filtering options for ease of use. The duos situation was just very weird. In an interview with IGN, Elden Ring Nightreign director Junya Ishizaki addressed the issue: FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder 'The simple answer is that this is simply something that was overlooked during development as just a two-player option, so we're very sorry about that. As we said before, we set out to make this a multiplayer co-op game for three players, balanced for three players, so that was the main focus and it's at the core of Nightreign.' 'Of course, I myself as a player understand that and often want times where I'm just playing myself, so this is something that we considered from the start. And so we did put a lot of effort into creating this experience that was playable for solo players in as much as the rules and new systems allowed. So in putting all our efforts into that aspect, we kind of overlooked and neglected the duos aspect, but this is something that we are looking at and considering for post-launch support as well.' Elden Ring Nightreign They just…forgot? Well, that was back in late May and now here, two months later, it's being added, so not a bad turnaround time. Making this mode is more than just hitting a button to allow teams of two without backfilling, they have to rebalance the game in order to make it more viable for smaller teams, similar to what they did with the (very challenging) solos. It stands to reason that duos will be harder than trios, even with changes made. Since its release two months ago, Elden Ring: Nightreign is down from 300,000 concurrent launch players on Steam to 50,000, on average. That's fine. Yes, this is a multiplayer game, but it's a FromSoft side project that is not meant to be anything like a live service with constant new content added to keep players engaged. At most, players should expect small additions, but mostly patches like this focused on a few new features and QoL updates. This 1.02 patch should be a good one. Follow me on Twitter, YouTube, Bluesky and Instagram. Pick up my sci-fi novels the Herokiller series and The Earthborn Trilogy.
