Nike's ‘Never again' slogan is a disgrace
Yet when I saw the Nike advertisement – hoisted from a crane like an executed Iranian dissident, swaying precariously in front of that modern-day emblem of our capital city, the London Eye – bearing the slogan 'Never again. Until next year,' my mind immediately traveled to darker places. What, I wondered, has a running race to do with the Holocaust?
Only last week, my essay commemorating Yom HaShoah, the Jewish Holocaust memorial day, was published in these pages.
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Ella the business brainbox With her ever-present fake eyelashes and love of make-up, Manchester United midfielder Ella Toone, 25, often showcases her beauty routine on her own YouTube channel. And with a canny business acumen to boot, Ella has already shaped an enviable off-pitch career. The first England women's player to trademark her name, she's set up her own brand, ET7, which includes a football academy for young girls. The name is inspired by her childhood hero, Portuguese footballing superstar Cristiano Ronaldo, whose own brand is called CR7. With some estimating her worth at more than £1 million, last month she set up her own creative agency, Amicizia, which aims to connect female athletes to commercial and marketing opportunities with top brands. Her sponsors include make-up company Charlotte Tilbury, orthodontic brand Invisalign and McDonald's, with her yearly earnings estimated as upwards of £200,000, fuelled by her popularity on social media. 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'I've gone through life proving people wrong,' she said recently, words that inspired devotion among her 228,000 Instagram followers. Her relationship status isn't known. Dubai devotee She never travels without her Louis Vuitton luggage, can often be seen posing in a Maybach car, and enjoys swanky trips to Dubai, staying at the luxury Five resort there. Chelsea star Lauren James, 23, has treated herself to some of the finer things in life since her key role in the Lionesses' 2023 World Cup campaign. While her relationship status isn't known, she's close to her older brother Reece, who plays for the Chelsea men's team. She has commercial deals with Nike, Google Pixel, Optimum Nutrition, Sure deodorant and Walkers. The superstar siblings often attend red carpet events together. But while she is reportedly on £350,000 a year at Chelsea, Reece earns £250,000 a week. Kooky style So devoted is she to tattoos that midfielder Georgia Stanway, 26, not only has around 100 of her own inkings, but she's also learned to tattoo other people. The Bayern Munich star's kooky style has won her sponsors including Nike and an advertising deal with Celsius drinks, who featured on her Instagram page, where she has 433,000 followers. Off the pitch, she's been with Toulouse rugby league player Olly Ashall-Bott since 2022.
