
Target shoppers can't get enough of the must-have winter item with clever feature: 'Always bringing the goods'
Australia has well and truly entered coat season, and fashion-savvy shoppers are scrambling to snap up the one cold-weather essential everyone's talking about.
The Target Wrap Coat with Scarf from their Preview range has been hailed as this year's must-have wardrobe staple, and at just $70, it's no surprise it's flying off shelves.
With winter fashion trends leaning towards timeless silhouettes, neutral tones and effortless layering, this chic coat certainly ticks a few boxes.
Crafted from a soft, cosy blend, this clever two-in-one piece not only keeps you toasty, but also gives you a polished, put-together look without even trying.
Whether you're dashing to the school drop-off, heading to the office or just grabbing your morning coffee, the coat is as versatile as it is flattering.
The tailored cut features a classic round neckline, a sleek button-through front and practical open pockets, making it just as functional as it is stylish.
However, the real show-stealer is the matching long scarf, designed to drape elegantly over your shoulders or wrap snugly around your neck for extra warmth.
Said scarf is also detachable, meaning you can mix and match with other winter pieces in your wardrobe, or wear the coat solo for a more minimalist moment.
Perfect for layering over a knit, pairing with boots, or dressing up with a statement bag, this Wrap Coat with Scarf is proof that staying warm doesn't have to mean sacrificing style.
Shoppers have already taken to social media to sing its praises, calling it 'luxurious' and 'ridiculously comfy' and one said 'I need'.
'Ohhhhhh I need this,' one said.
'So chic,' another shared.
'Target bringing the good as always,' one suggested.
'This coat is stunning,' another added.
If you needed any more inspiration, celebrity stylist Donny Galella recently shared a video showcasing all his latest favourite finds inside the store.
Known for dressing some of Australia's most stylish stars, including the odd Hollywood A-lister like Drew Barrymore and Leanne Rimes, Donny is a master of finding affordable pieces that punch well above their weight.
This winter, Donny agreed that fashion is leaning into rich textures, but he said suede is also leading the pack.
Soft, structured, and seriously stylish, suede is bringing an elevated, tactile quality to any outfit and whether real or faux, it adds luxurious feel that looks expensive, even when it's not.
'It's all about the suede bomber this season,' Donny told his followers in the video, showing off Target's Faux Suede Bomber Jacket ($60) before grabbing more eye-catching styles off the rack.
Incredibly, the 'IT' design looks almost identical to Henne's cult-favourite Mara Suede Bomber, which comes with an eye-watering $349 price tag.
'This is the beautiful off-white colour,' he added, spinning round the trending bomber style that has been flying off shelves.
The Target jacket includes a rounded neckline, stud button closures, and long cuffed sleeves, along with practical side pockets.
At first glance, the similarities between the two are striking.
They have the same oversized silhouette, the same luxe suede texture, and that same effortlessly cool vibe that shoppers can't get enough of.
But it's the price tag that's turning heads, with fashion lovers scoring the look for less than a sixth of the designer version.
Donny also recommended the Target Faux Suede Trench Coat ($70), made from the same luxe-looking fabric, to showcase its versatility in a different silhouette.
'[And] a gorgeous caramel trench in suede with a belt,' he added.
'I should say 'faux suede, not actually real-leather suede.'
The on-trend colours, textures, flattering cuts, and easy wearability had Donny's followers agreeing to his top-picks in the comments.
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