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Indian Express
a day ago
- Indian Express
Richest K-pop idol failed 20+ auditions, lived in a cockroach-infested room, scammed by agencies; now beats BTS, G-Dragon in net worth
K-pop has its fair share of jaw-dropping success stories, but this idol built hers by staying rooted. While many chased global fame, she chose home, and the country loved her back for it. In an industry ruled by idol groups and global powerhouses like BTS, Lee Ji Eun, aka IU, has quietly held her spot as South Korea's richest singer, and she's still going strong in 2025. Debuting at just 15, her success journey is packed with poverty, rejection, scams, and friendships lost far too soon. But through it all, she never lost her voice. According to Celebrity Net Worth and Ranker, which track the earnings of public figures, IU's estimated net worth sits around $40-45 million, making her the richest K-pop idol in the world. She built her empire on music first, saying no to flashy overseas offers. Alongside her singing career, she's also made her name in acting, headlining hits like Hotel Del Luna and When Life Gives You Tangerines. IU holds multiple songwriting and producing credits, not just for her own tracks but for others too. She's the face of major luxury names like Estée Lauder and Gucci, while also backing homegrown brands like Woori Financial Group, Evezary, Black Yak, and more. On the tech front, she's inked deals with Samsung Korea, Sony, and SK Telecom. Also Read: Not Jungkook or V, this BTS star alone powered HYBE's 85% North American revenue boost in Q1 2025 Born in 1993 in Songjeong Dong, Seoul, IU grew up poor. When her parents struggled to pay off debt and couldn't afford to raise their kids, IU and her younger brother were sent to live with their grandmother in a small, cramped home. That's where she spent most of her childhood, and it's also where she discovered her voice and knew early on what she wanted to do. As a teen, she ran after every audition she could find, only to be turned down over and over. In a YouTube video, IU once said they barely had anything to eat. They lived in a freezing, cockroach-infested room, and her grandma would sell hair clips in the market just to bring some money home. IU recalled sleeping in studios just so she could get a proper meal. She's also spoken about struggling with an eating disorder while growing up. 'Because I was so stressed, even the smallest thing would actually make my skin crawl. I was really unhappy. Once I started disliking myself, there was no end to that. I kept digging deeper and deeper into a hole of self-pity. I was so lethargic and felt like I only had two choices, sleep or eat. So whenever I wasn't sleeping, I was binge eating,' she told SBS. Also Read: Park Bo Gum shocks IU with harsh beauty confession, admits to starving himself for clear skin: 'I skipped meals' While growing up, IU's own relatives used to mock her, saying she'd never make it as a singer. But instead of backing down, it only made her hungrier to prove them wrong. She auditioned for over 20 agencies and got rejected by every single one, including JYP Entertainment. JYP, one of the biggest K-pop labels, led by Park Jin Young, has since publicly admitted that they regret letting her go. What stung more than rejection, though, were the scams, fake entertainment companies promising her a role on TV and then vanishing, stealing money from a kid who was already scraping by. At 15, she finally signed with Loen Entertainment (now Kakao M) and debuted with the song 'Lost Child'. But her debut didn't exactly get a warm welcome. The track, a mature, melancholic ballad, was way ahead of time and different from the bubbly, soft concepts people expected from young female idols at the time. During her first public performance, people in the audience booed her, shouting for her to get off the stage. The album flopped. But IU kept climbing, slow and steady, until songs like 'Boo' and 'Marshmallow' finally started getting attention. In 2010, she got her first real breakthrough with the release of 'Good Day'. The song, still iconic for its three-step high note, became a massive hit across the country. That's when IU earned the nickname 'Nation's Little Sister'. The success and money that came with it helped her pay off all her family's debts, a huge personal and emotional milestone for her. But despite finally making it, she never got the chance to finish her studies. 'College entrance is for those who worked hard for it. I won't even have time to actually have a college life, so I will not be pursuing a college education,' she said in an interview. By 2011, she was unstoppable, dropping hits like 'The Red Shoes,' 'My Old Story,' 'Friday,' and 'Last Fantasy,' all topping charts in Korea and even landing on the Billboard K-pop Hot 100. In 2015, IU took full control of her music with the album Chat-Shire, and by 2020, she was running the game. But her second biggest setback hit when her close friend Sulli (former f(x) member) died in October, reportedly taking her own life. IU delayed her album release. Just days later, another friend, Goo Hara of KARA, also passed away. IU was mid-performance when she got the news. She had already lost SHINee's Jonghyun in 2017. Fans feared she'd spiral. But after taking time, she made a strong comeback. First with a song for Crash Landing on You, and that May, she dropped 'Eight,' produced by and featuring BTS' SUGA. In 2021, her track 'Celebrity' became a TikTok sensation, and skyrocketed IU to global fame. With her talent, clean image, and philanthropic work, IU is now one of the most respected singer-songwriters in the business.
Indian Express
a day ago
- Indian Express
5 iconic fashion movies that shaped our childhoods
Whether you grew up watching India Couture Week on television, or salivating over Dior's latest fall collection through mall windows, pop culture has done a great job of fanning the flames of our love for all things fashion and beauty from time immemorial. Whether it's polka dots and puffed up coiffs, Carrie Bradshaw's iconic John Galliano newspaper dress or Jodha Akbar's exquisite costumes, movies and television have stolen our fashion forward hearts a little too often. Keeping that in mind, here's a quick look at 5 iconic films that have shaped the popular fashion scene since their release: Inspired by Jane Austen's novel Emma, Aisha charts the story of a rich Delhi-based girl who lives a superficial lifestyle. The film was recognized for introducing major fashion brands like Gucci, Chanel, Prada, Dior, L'Oreal Paris and Salvatore Ferragamo to Indian audiences and was registered as one of the most loved fashion movies of Bollywood. Sonam Kapoor's friend Pernia Qureshi took charge of defining the looks and did a fabulous job in brining iconic fashionable avatars on the reel screen. Astute in its fashion aesthetics and global in its appeal, Aisha turned out to be a game changer in every aspect. When you think Breakfast at Tiffany's, you think a classic black dress and chunky shades, pearl necklaces and a large sunhat. From kitten heels to ballet flats, and her signature voluminous 'Audrey chignon,' a classic French Twist, Hepburn's romantic drama redefined cocktail chic forever, throwing in a lazy moodboard for socialites and upper class elites. Anne Hathaway's iconic montage as she walks to work and her ensembles change everyday? A classic for fashion enthusiasts worldwide. And we can promise you, after that scathing lesson by Miranda Priestly, you would never mess up between lapis, turquoise and cerulean blue – like ever! Madhur Bhandarkar's Fashion revealed some murkier truths of the industry through the lens of its lead characters — models trying to make it in the gritty, glitzy world of fashion. From a city girl to a supermodel, Priyanka Chopra's outfits matched well to her transcending character of Meghna Mathur. Be it her small-town attire or glittering silhouettes on the runway, her stylists and designers breathed life into her role through their realistic and relatable Bollywood costumes. A shopaholic navigating the world of runway couture while trying to survive on a journalist's salary? Confessions of a Shopaholic was a cult classic film that not only introduced us to the dreamy Hugh Dancy, but also important finance lessons holding the hands of a 'desperately important green scarf'.
India.com
4 days ago
- India.com
Top Lipsticks for Every Look and Occasion
They not only add color but often include nourishing ingredients like vitamin E, shea butter, or oils to keep lips soft and hydrated. Whether you're going for a bold statement or a subtle, natural look, lipsticks offer versatility for every skin tone, occasion, and mood, making them a timeless beauty staple. 1. Swiss Beauty Stain Matte Lipstick Image Source: Order Now Swiss Beauty's Stain Matte Lipstick delivers intense color payoff with a smooth, matte finish that feels light and comfortable on the lips. It glides on effortlessly, offering a rich, velvety texture without drying out your lips. Ideal for daily wear, it combines long-lasting coverage with a bold, modern matte look. Key Features: Matte finish with a lightweight, non-drying formula Rich pigmentation for bold color in one swipe Long-wearing without frequent touch-ups Smooth application with a creamy feel Suitable for both casual and evening makeup looks May emphasize dry or chapped lips without prior lip prep Not transfer-proof; may need reapplication after eating 2. BELLAVITA Kiss-Proof Liquid Lipstick Image Source: Order Now BellaVita's Kiss-Proof Liquid Lipstick offers a highly pigmented, transfer-resistant formula that locks in color for hours. Designed for all-day wear, it sets quickly into a true matte finish while remaining lightweight. Ideal for busy lifestyles, it ensures your lip color stays intact through meals, drinks, and more. Key Features: Kiss-proof, smudge-proof, and transfer-resistant Liquid-to-matte formula that sets quickly High-intensity color payoff with long wear Lightweight feel despite strong staying power Sleek applicator for precise coverage May feel drying over time without a balm base Requires oil-based remover for easy removal 3. SUGAR Matte As Hell Crayon Lipstick Image Source: Order Now The Sugar Matte As Hell Crayon Lipstick is a cult favorite for its creamy texture and true matte finish. With the ease of a crayon format, it provides precision application while delivering bold, rich color. Enriched with hydrating ingredients, it's comfortable for long hours without compromising on style. Key Features: Crayon format for precise, controlled application Highly pigmented with a long-lasting matte finish Enriched with moisturizing ingredients for comfort Smooth, even glide without tugging Comes with a sharpener for convenience Needs sharpening, which may lead to product waste Matte finish may highlight dry patches if lips aren't exfoliated 4. Staze 9to9 Velvet Kiss Lipstick Image Source: Order Now The Staze 9to9 Velvet Kiss Lipstick offers a semi-matte, velvety finish that blends comfort with elegance. Designed for all-day wear, it provides buildable coverage with a smooth, creamy formula that doesn't cake or flake. Ideal for work, events, or daily use, it maintains a soft texture while delivering lasting color. Key Features: Semi-matte, velvety finish for a soft-focus look Creamy texture glides easily on the lips Long-wearing and comfortable for extended use Buildable coverage for both subtle and bold looks Comes in wearable, everyday shades Semi-matte finish may not satisfy those wanting full matte May require occasional touch-ups during the day Lipsticks remain an iconic and indispensable part of the beauty world, offering endless possibilities for self-expression. From bold mattes and creamy crayons to long-lasting liquids and velvety finishes, today's lipsticks cater to every mood, skin tone, and occasion. Whether you're seeking a kiss-proof formula for all-day wear or a hydrating finish for comfort, there's a perfect lipstick for every preference. While some formulas may need reapplication or extra prep, their ability to instantly elevate a look makes them a timeless essential in every makeup kit. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
