Best Amazon Prime toy deals: LEGO, Melissa & Doug, Nerf and more!
Whether you're looking for some inspiration to keep the kids busy this summer, need to stash away a few evergreen birthday party presents, or want to get a head start on your holiday shopping list—Amazon Prime Day is your chance to score big brands at great prices. From Melissa & Doug to PLAYMOBIL and Nerf—even a Ms. Rachel doll—there's something for every age group. And yes, a few are going in my own cart too!
Not a Prime member? Sign up to get exclusive access to all the deals, plus enjoy fast, free shipping, streaming entertainment, and more. And with Giftmania returning, members also have a chance to win amazing prizes just for participating. Read on for our top picks from this year's epic sale.
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25% off
Nerf Fortnite Blue Shock Blaster
Your Fortnite fan will love this one. This Nerf blaster is inspired by in-game equipment and features the iconic blue wrap. It comes with ten darts and a clip—perfect for action-packed backyard battles. $42.93 on amazon (was $57.35)
15% off
Little Tikes Bluey Beach Day Sandbox
Make the most of summer with this backyard staple—a sandbox big enough for four kids. Each corner has a molded seat and umbrella slot for shade. Bonus: it comes with Bluey accessories the kids will love! $96.04 on amazon (was $112.99)
29% off
Reusable Water Balloons
If your kids are a bit older, this set of 12 water balloons will spark some epic backyard battles. They're easy to fill, pool-friendly, and made from non-toxic, soft material—so play stays fun and safe. 19.99 on amazon (was $27.99)
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38% off
Wooden Ice Cream Counter Playset.
The combinations are endless with this ice cream counter set. It includes everything for your kid's new 'shop'—menus, cash, takeaway cups, and even popsicles. Perfect for preschoolers aged 3+, especially those who love hands-on play. $34.90 on amazon (was $55.99)
20% off
Rubik's Cube 5X5
A classic stocking stuffer — with a twist. The 4×4 Rubik's Cube is bigger, bolder, and easier to manipulate than the traditional 3×3. It's great for building STEM skills, improving hand-eye coordination, and makes for some solid family competition nights. $32.09 on amazon (was $39.99)
30% off
allobebe Baby Balance Bike
Whether your toddler has bike envy or you're planning ahead for next year, this balance bike keeps them happy and on the move. With no sharp edges and safe-limit steering, it's perfect for little riders aged 12–36 months. $55.99 on amazon (was $79.99)
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37% off
Rainbow Loom Loomi-Pal
If your kids keep asking about Rainbow Loom, now's the time. This starter kit offers endless bracelet-making fun with easy, step-by-step instructions (my five-year-old picked it up quickly). $23.17 on amazon (was $36.72)
24% off
Crayola Imagination Art Set
This Crayola set includes 70+ pieces and a sturdy carrying case—great for creative kids and long car rides. A little bit of everything for your budding artist, all in one place. $22.69 on amazon (was $29.99)
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LEGO Minecraft The Baby Pig House – $18.98
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Peppa Pig Caravan Playset – $28.67
Rubble & Crew, Rubble's Workshop Playset – $16.24
Melissa & Doug Countdown to Christmas Wooden Advent Calendar – $17.61
Spin Master Games, Would You Rather – $16.32
15% off
Gabby's Dollhouse Purrfect Dollhouse
The Purrfect Dollhouse looks just like the one from their favourite show! Standing over two feet tall, it features 12 play areas, a working cat-a-vator, and a tower for delivering packages. A must-have for kids aged 3+. $67.99 on amazon (was $79.99)
14% off
Sloosh Bubbe Lawn Mower
If your toddler loves to help out around the house, this bubble lawn mower is a big win. Great for early walkers, it's sturdy, battery-powered, and made from shatterproof plastic—so it's built to last through more than one season. $49.99 on amazon (was $57.99)
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42% off
PLAYMOBILE Fire Station
If you've got an aspiring firefighter, this set will keep them busy and exploring. Kids can monitor emergencies, sound the alarm, slide down the pole, and dispatch the helicopter when it's 'go' time! $93.49 on amazon (was $159.99)
15% off
Melissa & Doug Get Well Doctor's Kit
Is there a more classic toy than the doctor's kit? My kids still play with this 25-piece set years later. With tools like a stethoscope, blood pressure monitor, and hearing tester, it's ideal for preschoolers aged 3+. $33.99 on amazon (was $39.99)
32% off
Ms. Rachel Official Speak & Sing Doll
I apologize in advance for all the songs you'll have stuck in your head! This touch-activated Ms. Rachel features 20 songs and phrases from the hit show. Recommended for kids 6 months and up $27.04 on amazon (was $39.97)
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20% off
Marble Run
We love our Marble Run. So many possibilities and hours of entertainment. It comes apart easily, too, so when you can sense the kids have had their fill, put it away for a few weeks and then bring it back out again. $34.99 on amazon (was $43.98)
33% off
LEGO NINJAGO Egalt The Master Dragon
If you've got a NINJAGO lover (like I do), this is one to save for a birthday or special occasion. Kids can recreate their favourite scenes or start a whole new battle. $59.86 on amazon (was $89.99)
You may also like:
Little Tikes Easy Store Jr. Picnic Table with Umbrella – $113.96
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Radio Flyer Pedal & Push – $125.13
Melissa & Doug Standing Art Easel – $116.1o
Fisher-Price Baby Musical Toy Set Glow and Grow – $52.49
Hatchimals Alive – $22.94
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