Publicis Groupe acquires Captiv8 to build the world's most powerful connected influencer platform
TO BUILD THE WORLD'S MOST POWERFUL
CONNECTED INFLUENCER PLATFORM
Captiv8 is the largest influencer technology marketing platform in the world, covering 95% of influencers with 5000+ followers.
Combined forces of Captiv8 & Influential, anchored in Epsilon's connected identity will create an influencer platform of unmatched scale & reach, empowering brands to take full control of their social strategies on, off, and across social platforms.
May 21, 2025 – Paris – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the acquisition of Captiv8, the world's most advanced end-to-end influencer marketing platform.
Captiv8 has a network of 15M creators globally, covering 95% of all influencers with +5000 followers. With its proprietary AI-powered technology, and leading social commerce suite, Captiv8 enables brands to unify, manage and measure their influencer strategies, and leverage creators to drive commerce at scale.
Captiv8 is ranked the #1 Enterprise Influencer Platform by G2 thanks to a unified data foundation, AI automation, social listening technology and industry-leading Branded Storefronts solutions, which connect influencer, commerce and affiliate channels in a single platform. Captiv8 is active in 120 countries, adapted to local language and currencies, and processes over 2.5 billion social posts every year.
The combination of Captiv8's global reach, proprietary technology and social commerce capabilities, with Influential's scale and client services, powered by Epsilon's identity and activation technology will create:
The World's Largest Creator Network: together, Captiv8 and Influential connect brands to more than 15 million creators, covering both 95% of influencers with 5000+ followers and 90% of influencers with +1millon followers, enabling brands to reach highly engaged audiences at a scale that matches leading social media platforms.
The most powerful AI Influencer Platform: Captiv8's top ranked Influencer platform will underpin Publicis' global Connected Influencer offering and be powered by Epsilon's CoreID to allow brands to unify, deploy and control their creator strategies and activations across social platforms, media channels, and markets.
Industry-Leading Social Commerce Engine: with access to Captiv8's Creator Commerce capabilities, creators and brands will be empowered to monetize creator content and drive closed-loop conversion across social, commerce, and affiliate channels in a single environment.
Transparent Measurement for Real Business Impact: By aggregating identity, influencer, and transaction data within Captiv8's platform, Publicis will be able to provide clients with transparent, real time, full-funnel measurement of the business impact of creator marketing across platforms and media channels.
Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe's global Influencer offering worldwide.
Arthur Sadoun, Global CEO, Publicis Groupe, commented: ' Through this acquisition, we are further reinforcing our Category of One, building the world's most powerful influencer platform by connecting the scale and service of Influential with Captiv8's unrivalled technology, grounded in Epsilon's connected identity.
This platform is a one-stop-shop for our clients' influencer marketing initiatives. They can uniquely unite, plan and optimize creator strategies that are brand fit, brand safe, with fully transparent measurement. With what is now the largest influencer community, underpinned by the most advanced tech platform, we can ignite earned-first programs on behalf of brands, to supercharge campaigns with authentic virality and connect directly to commerce.
As we continue to invest in the products and services that drive true differentiation for our clients and ourselves, I'm thrilled to welcome Krishna and the Captiv8 teams to the Publicis family.'
Krishna Subramanian, Captiv8 Co-Founder & CEO, said: ' Captiv8 was built to unify the fragmented creator economy – turning influence into a commerce engine that drives real ROI. Publicis Groupe shares that vision for a fully connected, data-powered future. Together, we're not just scaling creator marketing, we're transforming it into a global growth channel that delivers measurable impact from first impression to final purchase '
Ryan Detert, CEO of Influential added: ' We look forward to combining the power of Captiv8's award-winning influencer platform with Influential and providing best-in-class capabilities to all of our clients. As two leaders in the influencer marketing space, together, we bring unrivaled expertise, innovation, and transformation for our clients. We're excited to collaborate with Krishna and Sunil to co-author the future of global influencer marketing at Publicis. '
About Publicis Groupe – The Power of OnePublicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients' transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.
www.publicisgroupe.com | X | Facebook | LinkedIn | YouTube | Instagram | Viva la Difference!
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Upturn
4 days ago
- Business Upturn
Solutions30 Appoints Arno Janssen as CEO in the Netherlands, Following Recent Leadership Reinforcements Across Europe
By GlobeNewswire Published on July 8, 2025, 21:00 IST Solutions30, the European leader in multi-technical field services for the telecommunications, energy, and digital sectors, announces the appointment of Arno Janssen as CEO of its operations in the Netherlands. This appointment follows the recent strengthening of its leadership team, including the nominations of Antoine Mirabel (France), Oliver Fidorra (Germany), and Axel Vandevenne (Belgium). Arno Janssen brings extensive international experience, having held several senior leadership positions at Bosch Building Technologies, with a strong focus on management development, sales and marketing. In his previous roles, Arno has led growing organisations and M&A activities in the market of building technologies for sectors like public transport, government and industry. He holds degrees in Mechanical Engineering and Marketing, and is known for his passion for technology and people development. Luc Brusselaers, Chief Revenue Officer and member of the Management Board, stated 'Arno joins Solutions30 at a pivotal time, as we reinforce our leadership across Europe. His experience and vision will play a key role in our continued success as we expand our presence in the building technology market in the Netherlands. Arno strengthens our leadership team, particularly at a time when we are intensifying our activities in the Power Grid sector, solidifying our role as a strategic partner in energy infrastructure modernization that supports the energy transition and the increase in grid capacity.' About Solutions30 SE Solutions30's mission is to make the technological developments that are transforming our daily lives accessible to everyone, individuals and businesses alike, especially with regard to the digital transformation and the energy transition. With its network of more than 16,000 technicians, Solutions30 has completed over 65 million call-outs since its inception and led over 500 renewable energy projects with a combined maximum output surpassing 1800 MWp. Every day, Solutions30 is doing its part to build a more connected and sustainable world. Solutions30 has become an industry leader in Europe with operations in 10 countries: France, Italy, Germany, the Netherlands, Belgium, Luxembourg, Spain, Portugal, the United Kingdom, and Poland. The capital of Solutions30 SE consists of 107,127,984 shares, equal to the number of theoretical votes that can be exercised. Solutions30 SE is listed on the Euronext Paris exchange (ISIN FR0013379484- code S30). Indices : CAC Mid & Small | CAC Small | CAC Technology | Euro Stoxx Total Market Technology | Euronext Tech Croissance. Visit our website to learn more: Contact Individual Shareholders: [email protected] – Tel: +33 1 86 86 00 63 Analysts/Investors: [email protected] Press – Image 7: Charlotte Le Barbier – Tel: +33 6 78 37 27 60 – [email protected] Attachment PR_Nomination NL 08072025 Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.
Yahoo
04-07-2025
- Yahoo
3 Reasons to Avoid APPN and 1 Stock to Buy Instead
Over the past six months, Appian's shares (currently trading at $30.11) have posted a disappointing 13.6% loss, well below the S&P 500's 5% gain. This might have investors contemplating their next move. Is there a buying opportunity in Appian, or does it present a risk to your portfolio? Check out our in-depth research report to see what our analysts have to say, it's free. Even with the cheaper entry price, we're swiping left on Appian for now. Here are three reasons why you should be careful with APPN and a stock we'd rather own. Examining a company's long-term performance can provide clues about its quality. Any business can put up a good quarter or two, but many enduring ones grow for years. Over the last three years, Appian grew its sales at a 17.1% annual rate. Although this growth is acceptable on an absolute basis, it fell slightly short of our standards for the software sector, which enjoys a number of secular tailwinds. The customer acquisition cost (CAC) payback period represents the months required to recover the cost of acquiring a new customer. Essentially, it's the break-even point for sales and marketing investments. A shorter CAC payback period is ideal, as it implies better returns on investment and business scalability. Appian's recent customer acquisition efforts haven't yielded returns as its CAC payback period was negative this quarter, meaning its incremental sales and marketing investments outpaced its revenue. The company's inefficiency indicates it operates in a competitive market and must continue investing to grow. If you've followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can't use accounting profits to pay the bills. Appian has shown weak cash profitability over the last year, giving the company limited opportunities to return capital to shareholders. Its free cash flow margin averaged 4.8%, subpar for a software business. Appian isn't a terrible business, but it doesn't pass our quality test. Following the recent decline, the stock trades at 3.2× forward price-to-sales (or $30.11 per share). This valuation multiple is fair, but we don't have much faith in the company. We're fairly confident there are better investments elsewhere. We'd suggest looking at one of our all-time favorite software stocks. The market surged in 2024 and reached record highs after Donald Trump's presidential victory in November, but questions about new economic policies are adding much uncertainty for 2025. While the crowd speculates what might happen next, we're homing in on the companies that can succeed regardless of the political or macroeconomic environment. Put yourself in the driver's seat and build a durable portfolio by checking out our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025). Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Hamilton Spectator
28-06-2025
- Hamilton Spectator
Japan launches a climate change monitoring satellite on mainstay H2A rocket's last flight
TOKYO (AP) — Japan on Sunday launched a satellite monitoring greenhouse gas emissions using its mainstay H-2A rocket, which made its final flight before it is replaced by a new flagship designed to be more cost competitive in the global space market. The H-2A rocket lifted off from the Tanegashima Space Center in southwestern Japan, carrying the GOSAT-GW satellite as part of Tokyo's effort to mitigate climate change. Mitsubishi Heavy Industries, which operates the rocket launch, and Japan Aerospace Exploration Agency, will hold a news conference later Sunday to give further details of the flight. Sunday's launch marked the 50th and final flight for the H-2A, which has served as Japan's mainstay rocket to carry satellites and probes into space with near-perfect record since its 2001 debut. After its retirement, it will be fully replaced by the H3 , which is already in operation, as Japan's new main flagship. The launch follows several days of delay due to malfunctioning in the rocket's electrical systems. The GOSAT-GW, or Global Observing SATellite for Greenhouse gases and Water cycle, is a third series in the mission to monitor carbon, methane and other greenhouse gasses in the atmosphere. Japan sees a stable, commercially competitive space transport capability as key to its space program and national security, and has been developing two new flagship rockets as successors of the H-2A series — the larger H3 with Mitsubishi, and a much smaller Epsilon system with the aerospace unit of the heavy machinery maker IHI. It hopes to cater to diverse customer needs and improve its position in the growing satellite launch market.
