Emirates Islamic wins Best Marketing Campaign at Cards & Payment Awards 2025
The award, presented at the inaugural edition of Cards & Payments Awards Middle East, recognises the innovative and impactful marketing campaign that significantly enhanced customer relevance and deepened engagement with the Emirati segment. The Cards & Payments Awards Middle East recognises best practices, innovation and excellence in the cards and payment industry.
Mohamed Al Hadi, Head of Retail Banking and Wealth Management at Emirates Islamic, said: 'This award represents Emirates Islamic's commitment to providing tailored financial solutions that resonate with our customers. The Emarati Credit Card revamp campaign stood out in a highly competitive field, which included leading local and international card and payment industry institutions operating in the UAE. Winning this award underscores the exceptional creativity, strategic thinking, and unwavering dedication of our teams.'
He added: 'The success of the campaign was built upon three key pillars: the incorporation of renowned Emirati artist Mattar Bin Lahej, who designed the card; a deep understanding of the evolving needs and aspirations of Emirates Islamic's Emirati customers; and the dedication and collaborative spirit of our cross-functional teams, which brought the campaign to life with passion and excellence.'
Beyond its creative and strategic impact, the campaign also yielded impressive commercial results. Emirates Islamic's card acquisition surged by 95% during the launch month of May 2024, and spending experienced a robust 24% growth between May and December 2024, demonstrating the effectiveness in driving both customer engagement and significant portfolio growth.
About Emirates Islamic:
Emirates Islamic (DFM: EIB), part of Emirates NBD Group, is a leading Islamic financial institution in the UAE. Established in 2004 as Emirates Islamic Bank, the bank has established itself as a major player in the highly competitive financial services sector in the UAE.
Emirates Islamic offers a comprehensive range of Shariah-compliant products and services across the Personal, Business and Corporate banking spectrum with a network of 40 branches and 229 ATMs/CDMs across the UAE. In the fast-growing area of online and mobile banking, the bank is an innovator, being the first Islamic bank in the UAE to launch a mobile banking app and offer Apple Pay, as well as being the first Islamic bank in the world to launch Chat Banking services for customers via WhatsApp.
Emirates Islamic has consistently received local and international awards, in recognition of its strong record of performance and innovation in banking. Emirates Islamic was recognized as 'Best Overall Islamic Bank' and 'Most Innovative Islamic Bank' at the Islamic Finance News Awards 2024. The Bank was also named the 'Most Innovative Islamic Bank' at the prestigious Euromoney Islamic Finance Awards 2024.
As part of its commitment to the UAE community, the Emirates Islamic Charity Fund provides financial aid to those in need, with a focus on food, shelter, health, education and social welfare contributions.
For further information please visit www.emiratesislamic.ae
Or please contact:
Amina Al Zarooni
Media Relations Manager, Emirates Islamic
Email: AminaAlZarooni@emiratesislamic.ae
Burson
Dubai, UAE
Email: ei@bm.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Khaleej Times
30 minutes ago
- Khaleej Times
Israel to allow gradual, controlled entry of goods to Gaza through local merchants
Israel will allow gradual and controlled entry of goods to Gaza through local merchants, COGAT, the Israeli military agency that coordinates aid, said on Tuesday. "This aims to increase the volume of aid entering the Gaza Strip, while reducing reliance on aid collection by the UN and international organisations," the agency said.
Zawya
30 minutes ago
- Zawya
Saudi Aramco second-quarter net profit drops 22% on lower revenues
DUBAI - Saudi Arabian oil company Aramco reported a 22% drop in second-quarter profit on Tuesday, mainly due to lower revenue. The world's top oil exporter reported a net profit of $22.7 billion in the three months ended June 30, missing a company-provided median estimate from 17 analysts of $23.7 billion. (Reporting by Yousef Saba; Editing by Christian Schmollinger)
Zawya
30 minutes ago
- Zawya
Egyptians abroad can easily invest in stocks, funds via apps, says FRA chief
Egyptians living abroad can easily invest in the Egyptian Exchange and in investment funds through technological applications, the head of the country's Financial Regulatory Authority (FRA) has said. Speaking at the 6th Conference for Egyptians Abroad, FRA Chairperson Mohamed Farid said that developing flexible and integrated insurance solutions to provide effective coverage for Egyptians abroad is a top priority for the authority. He added that fintech has provided broader opportunities for the diaspora to benefit from non-banking financial tools in an easy and safe way, strengthening their connection to their homeland and opening up avenues for them to participate in development plans. The conference, which was opened by Prime Minister Mostafa Madbouly, was organised by the ministries of foreign affairs and emigration. Farid noted that the non-banking financial sector, with its insurance, financing, and investment services, is a cornerstone of economic growth. He said technology allows Egyptians abroad to partner with major national companies in promising sectors and benefit from diverse investment funds. The FRA chief highlighted the development of a personal accident insurance policy for Egyptians abroad and their families, which he said reflects the state's commitment to protecting its citizens. He noted that after the insurance payout was increased to 250,000 Egyptian pounds, the number of insured individuals saw a noticeable increase of 20% in July 2025 alone. The number of insured Egyptians abroad has reached 1.3 million as of the end of July 2025, with 120 compensation cases totalling 10 million pounds paid out, Farid said. He also pointed to the launch in 2023 of the first pension policy for Egyptian citizens abroad, which aims to provide an additional pension and can be purchased electronically. Farid outlined the FRA's efforts to digitise non-banking financial transactions, beginning with a 2014 decision to regulate the electronic distribution of standard insurance policies and continuing with recent executive decisions to implement Law No. 5 of 2022, which established the regulatory framework for using technology in non-banking financial activities. The FRA is committed to developing and providing services that meet the needs of Egyptians working abroad and to continuing its efforts to improve insurance inclusion and expand the base of beneficiaries, he concluded. © 2025 Daily News Egypt. Provided by SyndiGate Media Inc. (
