New Adult Swim series brings NFL drama and Dallas Cowboys owner Jerry Jones to life in animation
Adult Swim is diving headfirst into football culture with a bold and unexpected move—an adult animated comedy featuring one of the NFL's most talked-about figures, Dallas Cowboys owner Jerry Jones.
Titled Keeping Up with the Joneses, the upcoming series is poised to blend high-society satire with the absurd charm that fans have come to expect from the network behind Robot Chicken and Rick and Morty.
Jerry Jones becomes cartoon star in Adult Swim's outrageous Dallas Cowboys-themed TV series
The 10-episode, half-hour comedy will center around the fictional Newberry family as they attempt to fit in among their wildly rich Dallas neighbors, including none other than Jones himself—well, a cartoon version of him.
'Keeping Up with the Joneses' will offer a sharp take on wealth, celebrity, and southern extravagance, drawing inspiration from the idiom about flaunting riches to stay socially relevant.
While Jerry Jones won't voice his animated counterpart, his larger-than-life persona is expected to loom large over the narrative. And considering his immense fame in Texas and the broader NFL landscape, his inclusion could bring a whole new demographic to Adult Swim's audience.
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As THR noted, 'Jones won't voice his own character in Keeping Up with the Joneses,' yet the mere portrayal of him could reel in Cowboys fans and curious viewers alike.
The series is helmed by a seasoned comedic trio—Hugh Davidson, Rachel Ramras, and Larry Dorf—who previously collaborated on Mike Tyson Mysteries and the satirical Netflix thriller The Woman in the House Across the Street from the Girl in the Window. With their history of blending parody with genre deconstruction, the team seems well-equipped to make this show more than just another sports-adjacent gimmick.
Announced at the Annecy Animation Festival, the series is being produced by Warner Bros., signaling the network's continued investment in premium adult animation. 'Adult Swim never repeats itself, and it always has something completely unique and original up its sleeves: Keeping Up with the Joneses is proof of that,' said one viewer in early commentary. In an entertainment landscape often criticized for playing it safe, this series could be a refreshing leap into new territory.
It also arrives at a time when Jones is already generating buzz outside of football. From a recent cameo in Taylor Sheridan's Landman to Netflix's upcoming docuseries America's Team: The Gambler and His Cowboys, which chronicles the rise of the Cowboys dynasty under his leadership, Jones remains a compelling figure in both sports and media.
With six primetime games lined up for the Cowboys this fall—second most in the NFL—Jerry Jones is already set to dominate the spotlight. Now, with Adult Swim's creative spin, his animated doppelgänger might just do the same.
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