Hermès Turns Up the Volume on Bespoke Craftsmanship
Hermès is expanding its bespoke division, Ateliers Horizons, into the world of sound with the launch of its first headphones, priced at USD 15,000. The design features handstitched cowhide leather and metallic finishes inspired by the iconic Kelly handbag.
Minimalist in style and compatible with both Bluetooth and wired connections, the headphones reflect Hermès' commitment to combining craftsmanship with technical precision.
Based in a discreet workshop in the Paris suburb of Pantin, Ateliers Horizons is known for producing extraordinary, made-to-order pieces well beyond the house's classic offering. From handbags shaped like birdcages or pineapples to boats, private jets, and car interiors, the atelier specialises in one-of-a-kind creations.
Leading the division is Axel de Beaufort, a naval design graduate from the University of Southampton. Since 2012, he has overseen a team of around 50 artisans, designers and engineers, producing bespoke objects that fuse traditional techniques with modern innovation.
The headphones, set to arrive in Hermès boutiques this summer, are a clear example. Years in the making, they were developed entirely in-house rather than modifying an existing product—an approach consistent with the atelier's standards.
This isn't Hermès' first venture into sound. Ateliers Horizons has previously created a jukebox, a vertical turntable boombox, and a connected speaker. The latest collection also includes a lacquered mahogany DJ table and a jukebox featuring artwork by Greek illustrator Elias Kafouros.
The headphones represent a new chapter in this journey, aiming to deliver an original 'Hermès sound' crafted with the same care as a Birkin bag.
De Beaufort emphasises that mass production has never been the goal. Instead, the focus is on creating a select few pieces that embody the essence of Hermès — craftsmanship, storytelling, and excellence.
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